Syed Majid Umar Email & Phone Number

Head Office - Karachi

Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories.Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing and budget management.Leading efforts to leverage the Brand Positioning and solidify the company's superiority through our customers and their outlets.Working collaboratively with the Sales Director and Marketing Manager to link branding activities, product development activities and sales activities. Provide recommendations and forecasts from activity reports from marketing intelligence. Co-Ordination with Sales Team for primary & secondary business volume delivery & feedback for marketing activities held at the MarketUnderstand Trend at Local/Regional Markets and forecast business volume & TTS activities accordingly.Develop/synthesize channel business plan, identifying share gap opportunities by brand, and marketing effort/mix necessary to reach target shopper.Coordinate execution of the business plans and ensure execution of marketing plans and coordination with sales teams, and distributors. Smoothly executed Channel architect at Metro Cities.Works closely with Field Team, Marketing, Customer Service, Operations, and Business Control to Trade Marketing activities related to Field Sales budgets, promotional tracking and other ad hoc reporting.Monitor and analyze Field Sales execution of Trade programs via post promotional analysis (incremental volume, breadth & depth of promotions, distribution and merchandising.)Regular market visits to ensure visibility and to have close eye on competitor’s moves and contingent plans to counter them in time. Create sharper Channel definitions and ensure correct tagging.Identification of strong 3Ps for world class visibility & activation at POP level

Unilever

Liaison with field team to ensure Primary/secondary Targets as per internal operating Plan.Responsible to facilitate supply chain in generating Demand base replenishment as per Agreed SOP.Plan and roll-out future projects to bring in agility, speed to market and customer centricity.Initiating Quarterly Business review meetings to evaluate Business performance.Ensuring timely reimbursement of claims by coordinating Finance & 3P to smoothen customer’s cash flow.Responsible to ensure Company policies, Protocol & procedures are being implemented and followed by all regions & other stake holders.Coordinating with TMs, AMs,RSMs, AKAMs, KAMs and their extended teams to sort out all operational issues.Facilitate field team for smooth processing of customers related mattersWorking on the new projects to bring efficiency and simplification in the CD operationsSharing Pre. & Post Analysis for selected SKUs for monitoring activity success to Brand Team.Prepared valuable dashboards for monitoring Primaries, Secondaries, Stocks drilled down to distributor / SKUs.Coordinating with supply chain to deliver requested orders on daily basis.

Jeddah, Ksa

Determination of sales objectives and specific plans to achieve sales targets.Responsible for Sales Analysis and implemented FCS (Nationally Retail Business), Score Cards (Channels - Moden Trade, Retail, Wholesale & Food Services) for sales team performance evaluation.Introducing effective incentive plans for the field force team to meet the volume, visibility, and coverage targets.Restructured (PJP) Permanent Journey Plan by Digital Maps in MapInfo purchased by Nielsen (KSA).Improved retail channel distribution by 25% by reorganizing the sales structure.Providing Monthly Categories (Oil & Fats, Culinary, Biscuits & Wafers) Baseline for S & OP forecasting estimation of volumes vs. stocks for entire product range to avoid out of stock issues.Analyzing retail audit for identifying market gaps to improve opportunities.Developing RTM Strategies of New Expansion or Existing Routes Execution.Support in implementing "Assortment" Project for categories (Oil & Fats, Culinary, Biscuits & Wafers) vs AC Nielson Market Contributions.Responsible for preparing Targets for entire KSA Sales Team.Responsible for updating Foot Routes in SRT (Sales Reporting Tool) / RT (Route Track) regularly.

Karachi, Pakistan

Monitor sales KPIs and underlying dataAnalyze sales performance and sales drivers on daily biases to effectively support our sales team and provide insights to increase sales efficiency based on analysis Perpetration of sales, trends and behavioral insights to support decision makingPreparation of recommendations and actionable insights to increase sales based on data and factsPreparation of periodic and ad-hoc sales performance reportsImproving marketing and sales data-gathering and analytics.Working closely with the operations teams to optimize operational efficiency, to identify weaknesses, and to propose recommendations.Working closely with marketing to identify/track important KPIs.Generating report and recommendations to management teamDaily MIS reports for Management.Managing concessionaire data base and trouble shooting.Working on queries through PLSQL & Business ObjectUsing Sales software “ISIS” / “CIS” for different inputs and outputs of sales data & Monitoring Cabinets / Freezers.Coordination with Head of MIS at Unilever - HO on daily Basis.Back checking all sales information regularly and analyzing it for any errors or updates.Responsible for managing Unilever online application for monitoring cabinets /freezers movements from Company to Retailers and back.