A strategic professional with 14+ years of experience in Sales & Marketing ManagementProficient in designing and implementing effective Marketing Campaigns for new market activationAble to work independently in a fast paced and rapidly changing environmentIdentifying opportunities for business development and reporting the same to higher management, thereby assisting in strategic planningDeveloping new business within the existing customer baseKeeping abreast of changes in the marketplace and watching competitor activityExpertise in leading the implementation of BTL ActivitiesComfortable in dealing with Senior Managers or ExecutivesMy key strengths are in areas of planning, budgeting, resource management, process definition & execution, monitoring, and ability to handle multiple functions and activities in high pressure environments with tight deadlines