Successfully listed Hisense Home Appliances in Carrefour.Increased the market share of Hisense Appliances in organised retail.Enhanced the visibility of Hisense Appliances in the organised retail market.

●Managing the entire product line life cycle from strategic planning to tactical activities.●Specifying market requirements for current and future products. ●Responsible for providing the sales team with the necessary expertise to enable them to sell the products. This involves product training and providing relevant study material.●Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding competitors products.●Act as point of first reference for all product related enquiries and work collaboratively with supplier team to address any issues that may arise.●Close liason with supplier to assess the response for promotional activities and make sure that desired results are derived through the product promotions.●Study the market to assess customer attitudes to the current product range and new product introductions.●Identify suitable business channels to design product exclusivity to generate the desired results.●Assist the managerial team in the development of annual Sales plan and Marketing plan.●Responsible for preparing product forecasts, and constantly monitor the inventory levels in liason with stock control.●Driving the market through market requirements and product positioning. ●Developing and implementing strategic plans, working with all departments to execute the plans to secure the bottom line.

In my current assignment iam indulged with overall business development of Samsung Appliances with focus on key accounts and i can summarize the details as below.Sales & Marketing: Overseeing marketing and sales operations for achieving the targets with focus on growth & profitability; Utilise the personal network to develop marketing intelligence to generate Sales Leads;Business Development: Identifying prospective clients; generating business from new accounts & developing them to achieve desired sales. Building and maintaining healthy business relations with major clientele.Channel Management & Distribution: Identifying and developing channel partners for achieving business volumes consistently and profitably; Evolving strategies & activities to achieve desired business objectives. Evaluating performance & monitoring of dealer sales and marketing activities.Sales Promotion: Building brand focus in conjunction with operational requirements; Ensuring maximum brand visibility and capture optimum market shares; Brand image building and awareness campaigns. Retail Operations: Managing power retail outlets for maximum product coverage. Monitoring effective merchandising at the outlets for product promotion activities. Interacting with sales team and merchandisers in assisting them for enhancing brand loyalty and customer retention.Customer Relationship Management: Maintaining cordial relations with customers to sustain the profitability of the business. Maximizing customer satisfaction by monitoring customer complaints, providing efficient services. Handling customer grievances and resolving issues.Team Management: Imparting/organizing training programs for new recruits for achieving pre-planned business targets. Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.

Administering the entire Sales & Marketing operations for Samsung Home Appliances in Dubai.Identified & developed new business opportunities by prospecting the Dealers across Dubai.Developed potential contacts and generated maximum sales.Successfully negotiated with the buyers for implementing product displays and improved the visibility of Samsung brand.