Syed Umar Farooq Email & Phone Number

Bengaluru, Karnataka, India

Roles & responsibilities• Designing the customer experience for UPI Lite across onsite and offline channels.• Developing innovative strategies to encourage UPI customers to adopt UPI Lite.• Partner with cross-functional teams to craft personalized customer journeys, leveraging data insights and behavioral analysis to enhance communication and optimize the overall experience.• Experiment and optimize merchandising assets regularly for better customer engagement.• Analyze market trends, customer behavior, and competitive landscape to identify growth opportunities and enhance product positioning.• Continuously iterate on marketing strategies through A/B testing, user feedback, and performance analysis to maximize ROI and drive sustainable growth.• Planning and managing monthly events.• Develop, test, and analyze new tactics to increase conversion rates• Planning social media campaigns• Tracking the performance of current offers.• Provided ongoing project status reports and development updates to stakeholders to create accountability and ownership within team.

Bengaluru, Karnataka, India

Roles & responsibilities• Overseeing the development and execution of online and offline customer experience• Owning the customer experience for UPI and Paytm Wallet category pages• Collaborate with cross-functional teams to create personalized customer journeys, utilizing data insights and behavioral analysis to optimize communication.• Experiment and optimize merchandising assets regularly for better customer engagement• Analyze market trends, customer behavior, and competitive landscape to identify growth opportunities and enhance product positioning. Continuously iterate on marketing strategies through A/B testing, user feedback, and performance analysis to maximize ROI and drive sustainable growth.• Overseeing the planning and execution of monthly events.• Develop, test, and analyze new tactics to increase conversion rates• Planning & execute social media campaigns (WhatsApp & Instagram)• Tracking and analyzing the performance of ongoing offersAchievements• Implemented customer segmentation strategies resulting in a 11.65% increase in email open rates, 23% increase in WhatsApp open rates and a 2.67% increase in in-app engagement.• Spearheaded the development of automation workflows, reducing manual tasks by 70% and improving campaign efficiency.• Conducted A/B tests to optimize email marketing campaigns, resulting in a 25% increase in click- through rates.• Conducted A/B tests to optimize Push notification campaigns, resulting in a 75% increase in click- through rates.• Mentored and coached team members, resulting in improved performance and professional growth.

Bengaluru, Karnataka, India

Roles & responsibilities• Planning and executing homepage campaigns during BAU, sales & topical events• Managing and overseeing topical events from start to finish, including Christmas, Valentine's Day, Holi, and others.• Managing the planning and execution of evergreen store promotions for Birthday and Baby Essentials, utilizing gateway and offline channels to enhance visibility.• Monitoring and reporting weekly performance metrics for ongoing topical events and evergreen stores to the marketing manager and relevant stakeholders, and taking prompt action to address any performance declines.• Regularly optimize homepage banners, landing page content, and targeting strategies to enhance performance.• Managing the customer experience of the central property 'Zeitgeist Kiosk' on the homepage during BAU & Sales• Develop central teaser and live pages for sales events.• Collaborating with cross-category teams and programs to gather essential inputs for scheduling central campaigns during sales and topical events.Achievements• Overseeing the gateway properties of central team end to end during BAU & ART.• Have closely worked with Gateway team to conducted A/B tests & successfully launch the new widgets on homepage• Optimize the Evergreen stores gateway campaigns regularly, resulting in a 200% increase in impressions YoY.• Owned & executed the topical events with minimal supervision & improvised the gateway performance results by up to 300% YoY• Mentored and trained team members, resulting in improved performance and professional growth.

Bengaluru, Karnataka, India

Roles & responsibilities• Designing the Winch as per customer requirement• Automating the design process to reduce the design cost• Standardizing the design process to eliminate the reworks • Interacting with customers to understand there requirements and planning theDesign as per the in house facility

Bengaluru, Karnataka, India

Roles & responsibilities• New product development• Interacting with customer to understand there requirement & preparing necessary design • Documents • Getting APQP approval from customer• Developing quality assurance process for existing manufacturing parts