Syed Arshad Email & Phone Number

Karachi, Pakistan

• Spearheaded the media buying department, leading a team of professionals to execute multi-channel media campaigns effectively.• Developed and implemented strategic media plans to achieve brand objectives, optimize reach, and maximize ROI.• Negotiated and managed media contracts with vendors, ensuring cost-effective placements and favorable terms.• Utilized data analytics and market research to identify target audiences, assess campaign performance, and refine strategies accordingly.• Collaborated with stakeholders such as Client, creative team, and management to align media initiatives with overall business objectives.• Directed the allocation of budgets across various media channels, optimizing spending to maximize impact and efficiency.• Stayed abreast of industry trends, emerging technologies, and market developments to inform media strategies and maintain competitive advantage.* Client Portfolio: (Warid Telecom, CM Pak - ZonG, Nokia Pakistan, Bill & Melinda Gates (Polio Eradication) Infinix Mobile, Askari Bank, Bank of Punjab, Habib Metro Bank, National Bank, Yamaha Motors, Hyundai Nishat Motors, Pak Suzuki, Murree Brewery, Global Brands (Meiji) , Super Asia, Junaid Jamshed, Al Ghurair Giga, Bank Alfalah, Wateen Telecom, Pizza Hut, Al Khair Foam, Abbott Laboratories, UBL Fund Managers, Roche Pakistan & etc)

Karachi

• Prepare media buying strategy to increase product or brand hype/ sales & etc, working with clients, company officials, and sales representative of media.• Gather and organize information to plan media campaigns.• Confer with clients to provide marketing and advertising technical advice.• Direct, motivate and monitor the mobilization of each campaign team to advance campaign goals.• Confer with department Head or other related personals to discuss topics such as vendor contracts, selection of media, or product to be advertised.• Track program budgets and expenses and campaign response rates to evaluate each campaign based on program adjectives and industry norms.• Prepare and negotiate advertising sales contracts.• Prepare budget and submit estimates for program costs as part of campaign plan development.• Plan and execute advertising policies and strategies for organizations. • Monitor and analyze campaign results to determine cost effectiveness of promotion campaign and development.• Read trade journals and professional literature to stay informed on trends, individual media and more reports.• Analyze investment trends and make bulk discounts and other profitable deal with media vendors.• Done business development and get new clients on board i.e. ZS Traders, / OICCI / Novo Nordisk, Phoenix Battery, Ashraf Electronics & Alcon Scientific Service.

Karachi

• Monitoring buying strategies.• Liaising and building relationships with clients and media sales people/companies.• Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in broadcast and print advertising;• Liaising with media sales people to adjust media schedules in response to audience figures.• Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers.• Client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign.• Undertaking research using a wide range of specialist media resources.• Monitoring the effectiveness of the campaign - this data may also be used to monitor future campaigns.• Working on a range of client accounts at the same time, often juggling various projects and deadlines.• Negotiate the advertising cost and schedule with the media. • Liaison with the clients and media representatives to build business relationships.• Book appropriate time where the product to be advertised can be watched by maximum viewers at a time.• Follow up with the company and the media representative for airing the advertisements.• Plan strategy for buying media spaces and draw a least possible rate for advertisement.• Coordinate with the accounts department to bill the client and media payments.• Monitor the sales figures once the product is advertised, and advice changes to the clients based on the information.

Karachi, Lahore & Islamabad

• Presenting proposals, including cost schedules, to clients.• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations.• Working with colleagues, media researchers and media buyers.• Making and maintaining good contacts with media sales people.• Managing client relationships to build respect and trust.• Proofreading advertisement content before release.• Maintaining detailed campaign records.• Evaluating the effectiveness of campaigns in order to inform future campaigns.• Worked in Synergy Lahore on special project for Warid Telecom (Relaunch) & Bank Alfalah

Karachi

• Work in close coordination with Account Management for Media Plan Execution (Presentation/ Approval/ Implementation)• Worked in Synergy Lahore on special project for Warid Telecom & Bank Al falah• Make Release orders and material follow-up with clients and account management team• Media Research on project to project basis• Data monitoring and droppages reports • Value addition reports• Billing verification