Syed Arshad Email & Phone Number

Karachi, Pakistan

• Spearheaded the media buying department, leading a team of professionals to execute multi-channel media campaigns effectively.
• Developed and implemented strategic media plans to achieve brand objectives, optimize reach, and maximize ROI.
• Negotiated and managed media contracts with vendors, ensuring cost-effective placements and favorable terms.
• Utilized data analytics and market research to identify target audiences, assess campaign performance, and refine strategies accordingly.
• Collaborated with stakeholders such as Client, creative team, and management to align media initiatives with overall business objectives.
• Directed the allocation of budgets across various media channels, optimizing spending to maximize impact and efficiency.

Karachi

• Prepare media buying strategy to increase product or brand hype/ sales & etc, working with clients, company officials, and sales representative of media.
• Gather and organize information to plan media campaigns.
• Confer with clients to provide marketing and advertising technical advice.
• Direct, motivate and monitor the mobilization of each campaign team to advance campaign goals.
• Confer with department Head or other related personals to discuss topics such as vendor contracts, selection of media, or product to be advertised.
• Track program budgets and expenses and campaign response rates to evaluate each campaign based on program adjectives and industry norms.

Karachi

• Monitoring buying strategies.
• Liaising and building relationships with clients and media sales people/companies.
• Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in broadcast and print advertising;
• Liaising with media sales people to adjust media schedules in response to audience figures.
• Ensuring that the adverts run accurately so the desired media message is seen and heard by consumers.
• Client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign.

Karachi, Lahore & Islamabad

• Presenting proposals, including cost schedules, to clients.
• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations.
• Working with colleagues, media researchers and media buyers.
• Making and maintaining good contacts with media sales people.
• Managing client relationships to build respect and trust.
• Proofreading advertisement content before release.

Karachi

• Work in close coordination with Account Management for Media Plan Execution (Presentation/ Approval/ Implementation)
• Worked in Synergy Lahore on special project for Warid Telecom & Bank Al falah
• Make Release orders and material follow-up with clients and account management team
• Media Research on project to project basis
• Data monitoring and droppages reports
• Value addition reports