Being the front liner of strategic planning and business development department, I am leading the over all operation of the organization to take it to the next level of achievement. Windmill Advantage (P) Limited is a joint collaboration in Nepal of two of the leading advertising firms: Windmill Advertising Limited, being the largest BTL agency in Bangladesh and Business Advantage, being the most creative advertising agency of Nepal specializing in ATL Campaign.

- Develop and manage overall communication materials to support any kind of campaign & activation- Develop digital communications strategy and address specific need exploring new ways to get messages across using social media, online platforms and mobile technology- Prepare Monthly campaign reports, assess market information and monitor national sales achievement against the Budget as well as the Target in respect of volume and turnover- Co-ordinate and supervise agencies and vendors related to branding activities- Lead the brand team and determine the new brand identity needs for upcoming new brands/sub-brands- Maintain brand identity consistency in brand messaging – campaign themes, tagline, packaging and creative proof points etc.- Develop sales forecast and coordinate with sales & supply chain to ensure supply of inputs for smooth sales Monthly sales achievement reports, Stock reports etc.- Drive brand understanding and support throughout the organization

 Develop segment wise merchandising & campaign materials and activation modality Supervise program and activation agencies for brand material development Supervise and monitor nationwide activation of a set of 2538 brand representatives.  Design and implement consumer engagement program through market research. Comprehensive database management, strategic consulting including business plan & sales strategy development.

Developing marketing promotional plan, marketing communication strategy and activation ideas for local and international brands leading the team towards successful execution. Corresponding to the existing clients of the company for new contracts of advertisement, activation & business promotion.Major Brands Handled in Bangladesh:Grameenphone Ltd., Philip Morris Services India S.A., Citibank, N.A., Dhaka Tobacco Limited, Gemcon Group, Square Toiletries, UNDP, Katalyst, ACI, bKash, DBBL Mobile Banking, MyCash.

Served as Manager of Strategic Planning in Business Advantage (Pvt.) Limited, Kathmandu, Nepal: A joint collaboration of Windmill Advertising Limited, Bangladesh and Business Advantage, Nepal since June, 2011 to January, 2012. Job Responsibility:Single handedly designing the entire brand activation plans for all the clients with contextual adaption by selecting local alternative media in an uncultivated market. Simultaneously corresponding with the clients, assess new business opportunities, prospective clients and bringing in business.Attainment:In a new venture from Bangladesh, I have been sent to Nepal to achieve the business goal of establishing the company. Accordingly, I recruited and formatted the team there and have been worthwhile to set up the new name in the market with successful execution of a number of successful BTL activations for leading multinational companies in an adverse atmosphere within a relatively short lifespan of the company.; Major Brands Handled in Nepal:Ncell: Nationwide Trade Merchandising, VAS Promotional Campaign Activation.Unilever Nepal: Nationwide Clinic Plus Healthy Hair Contest 2012, Vaseline winter activation, Parlor visibility activationBlackberry Mobile: Market ActivationSpice Mobile: Spice Product Consultant (SPC) ActivationBerger Nepal: Trade Loyalty Program (Sambandh)Dabur Nepal: Chyawanprash experiential activation, Real Mixology promotionGorkha Brewery: Consumer interaction activation, Brand ambassador penetrationSuriya: Direct consumer interaction