Played a pivotal role as a core committee member in formulating short-term and long-term organizational policiesAchieved a remarkable growth of 24000% over five years, with FY 2023 sales reaching 88KTElevated company standing by 11 positions, securing the 13th rank among OMCs in five yearsEstablished strong liaisons with government bodies and departments such as MPED, OGRA, OCAC, etcEnsured seamless functionality of marketing and sales channels, encompassing Retail, Consumer, and Commercial sectorsManaged the efficient supply chain of POL products through local refineries and importsOversaw complete operations of company oil storage and various hospitality arrangements, leading the development of new oil storage facilitiesDirected logistics for the timely and efficient transport of POL productsLed and managed a diverse team of over 70 employees in different departments Explored new avenues to boost sales and enhance the company's visibilityActively participated in projects to establish synergies with other Oil Marketing CompaniesReported directly to the Chief Executive Officer and Chairman.

Integral team member of the core committee responsible for shaping day-to-day and long-term strategies.Effectively managing diverse sales channels, including Retail, Consumer, and Commercial sectors. Ensuring a seamless supply chain of POL products through coordination with local refineries and imports. Successfully exceeded targets in Retail Development initiatives.Spearheading budgeting efforts for Marketing, Supply, and Logistics functions. Efficiently managing logistics to ensure the optimal supply of POL products.Finalizing policies related to Marketing, Supply chain, and Logistics for the smooth operation of company activities.Engaging with international suppliers to ensure the timely import of POL products. Developing and executing comprehensive Marketing Plans.Establishing crucial liaisons with governmental bodies and other departments (MPED, OGRA, OCAC, etc.).Reporting directly to the Chief Executive Officer. Membership in OCAC.ICFS agreement with all OMCs for streamlined product movement.Finalization of SOPs for all departments, ensuring effective company management.

Overseeing the entire Lubricants business, including production through a cost-effective toll blending arrangement.Conducting product rationalization and launching new products based on market needs.Managing the supply chain and vendor finalization for Lubricants, covering blending and packaging. Successfully revitalizing the overall Lubricant business, achieving a notable 20% sales growth within one year.Implementing distinct marketing strategies for two brands – ENEOS and APL.Serving as the focal person for negotiations, business plans, and activities with JX Nippon Oil and Energy Middle East and Africa FZE for ENEOS brand penetration in Pakistan.Developing strategies to enter the OEM business with key players like Suzuki, Toyota, Honda, Hino, Yamaha, etc.Establishing the High Street channel, including department setup, distributor appointments, and recruitment and management of the sales team.Handling pricing decisions, determining trade list prices based on cost, competition pricing, and profitability objectives.Formulating budgets, business plans, and successfully executing them in alignment with organizational objectives.Initiating participation in tender business for major government accounts such as the Army, Navy, Railways, etc.Achieving a remarkable 20% growth in the Lubricant business within one year. Reporting directly to the Group Chief Executive Officer.

Overseeing the comprehensive management of the Lubricants & Consumer business.Managing the supply chain, including vendor finalization for Lubricants, blending, and packaging. Planning and executing sales strategies to achieve corporate objectives.Finalizing Trade List Prices.Reporting directly to the Managing Director and Chief Operating Officer.Developing a business plan for the company's expansion, including the establishment of storage facilities for POL products at various locations across Pakistan, product imports, and sales plans.Formulating Standard Operating Procedures (SOPs) for different departments to ensure effective company management.Organizing records for retail outlets. Finalizing various HR policies.Serving as a team member of the ERP implementation committee.

Overseeing annual departmental volume objectives and monetary budgets, including the marketing budget.Determining pricing strategies, finalizing trade list prices for lubricants based on cost, competition pricing, and margin objectives.Managing all Lubricants-related marketing activities across Retail, Consumer, and High Street segments. Designing impactful marketing campaigns to enhance brand visibility.Ensuring the efficiency of the complete supply chain, including product blending, packaging, and labeling.Reporting directly to the Managing Director.Developing a business plan for the company's expansion.Establishing various Standard Operating Procedures (SOPs) for effective company management. Implementing a Retail order management system.Formulating yearly and monthly budgets covering CAPEX, OPEX, and other financial aspects.

Oversee Lubricants marketing for all segments, implementing product rationalization, launches, and redesigns.Execute ATL & BTL campaigns for brand building, awareness, and promotions to enhance market share. Manage trade incentives, contribute to the development of the High Street channel, and coordinate with distributors.Lead sales team hiring and training, work on yearly volume objectives, and manage budgets.Handle product pricing, coordinate inter-departmental activities, and liaise with Business Managers for sales objectives.Monitor daily sales, and product availability, and coordinate marketing activities for increased market share.Develop the High Street channel, coordinate with Brand Management, and manage pricing strategies. Conduct market surveys, and coordinate between sales and manufacturing for product demand and delivery.Execute promotional campaigns, pricing strategies, and coordination for Hi-street Meetings and Lube Melas.Liaison with Business Managers Lubricant Sales & Agency Trade for achievement of Sales objectives of Lubricants, Kerosene & LDO.Act as the focal person for the SGM secretariat, coordinating with Retail, Consumer Business, and Chemical departments.

Oversaw retail sales in the Eastern region from Al Batha to Al Rafha, managing a team of 08 salespersons.Conducted daily and monthly reporting to management, including market information and competitor activities.Provided management reporting for sales, sales targets, and other operational matters.Managed corporate sales and coordinated with one-stop stations on operational and sales issues. Reported to the Regional Manager, Eastern region.

Worked in The General Tyre and Rubber Company of Pakistan Ltd., as Management Trainee. Departments worked during training:• Marketing• Finance• Production