Hi! 👋 I’m Basit, a passionate product marketer with 3 years of experience guiding users to those "aha" moments with SaaS products. My background encompasses diverse experience in product, lifecycle, and growth marketing, and these qualities are my competitive advantage: the ability to learn and adapt quickly, and having the right blend between empathy and data-driven mindset.Skills & Expertise:🔑🤔 Product MarketingMarket research and competitive intelligence. Strategizing cross-selling & expansion. User/Customer surveys. Web analytics and A/B testing. Win/Loss analysis. Repurposing existing content. Deep product analysis of competitors to build better comparison pages and sales collateral such as battle cards.📩💌 Lifecycle MarketingActivation, conversion, and ad-hoc comms via emails, in-app messages, and push notifications. Automating workflows with tags and canvas. Updating email templates.📝🎥 Content CreationCopywriting ads, social posts, emails, in-app messages, and push notifications. Designing visuals for ads, social posting, and email marketing. Writing blog articles and creating landing pages. Scriptwriting, acting for tutorials and video ads, and video editing as needed.📊⚙️ Analytics, Automation and AdministrationAnalytics of web traffic and user activity using dashboards such as Amplitude. Retargeting users via SMS, Email, Facebook & Google. Qualitative & quantitative summary reports for investors & founders. Troubleshooting issues with Facebook Pixel, Google Tag Manager, and Braze.🔍💰 User AcquisitionLaunching, testing, and reiterating paid acquisition campaigns (campaign budget optimization). Improving unit cost of acquisition (conversion rate optimization). Exploring marketing channels like Meta, Google, and YouTube. Launching paid campaigns not just for the company but also for its customers.💻🤖MartechWeb, User, and Funnel Analysis: Heap Analytics, Google Analytics, Data Studio, Fullstory, Amplitude, and MetabaseCRM and Lifecycle: Intercom, Hubspot and BrazeDesigning: Canva for ads, social posts, and video editingLanding Pages: LeadpagesEmail Templates: StripoPivot Tables, H/Vlookups, filters: MS Office and Google Sheets Website Management: WordPress and StoryblokWeb Scraping: OctoparseData Visualization: Tableau, Excel, Google SheetsAdvertising: Meta, Google & YouTubeConversion tracking: Google Tag Manager and Facebook PixelCommunication and Coordination: Slack, Google Drive, Email, Asana, Loom Videos, Coda, Notion & Zoom#OpenToWork#Remote#RemoteWork
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Lifecycle Marketing SpecialistLinearity Jan 2024 - Apr 2024Working in the Product Marketing department to increase activation and conversions, and facilitating ad-hoc campaigns through emails, in-app messages, and push notifications, while achieving positive uplifts. Check us out at: https://www.linearity.io/- Spearheaded a 50% increase in push primer adoption rate with the help of A/B testing.- Copywriting and disseminating concise and actionable comms via emails, in-app messages, and push notifications to a target audience ranging between 100,000 - 1 million users.- Closely collaborated with stakeholders from Product, Community, Localization, Social Media, PR, Copywriting, and Design teams to ensure timely delivery of all the comms yielding positive uplifts.- Implemented an automated workflow resulting in reduced manual work from 5 hours to 37 minutes.- Launched product hunt campaign comms, earning the title "Product Of The Day Rank #1" for Linearity Move. More here: https://www.producthunt.com/products/linearity-move#linearity-move- Assumed the role of departmental owner for Lifecycle within two months of joining, during my manager's vacations.- Troubleshooting deliverability issues with Braze (our CRM software). -
Product Marketing AssociatePandadoc Jul 2022 - Feb 2024Working in the Product Marketing department to increase the MRR of the API product. Check us out at: https://www.pandadoc.com/api/ - Assisting product marketing team in strategy, positioning, messaging, persona research, competitive intelligence, and working cross-functionally with Product, Sales, Design, Demand Gen and CRM teams for product, features and beta launches- Understanding technical part of PandaDoc’s API and making content for technical and non-technical target audience.- Analyzing site traffic of 100k visitors every month with the help of web analytics, scroll, click, and heatmaps and funnel tracking.- Managing 10+ websites such as competitor and use-case pages on Wordpress. Also making changes to the website and landing pages to improve conversion rates.- Data analysis of 1000+ accounts to create similar ideal customer profiles (ICP) for expansion.- Doing deep product and competitor analysis which helped me in building better competitor comparison pages, new lead gen assets, and sales enablement content such as battle cards.-Building onboarding workflow cadence.- Retargeting for engagement, customer surveys, newsletters, and other ad-hoc activities to help grow the API product and improve user experience. -
Growth Product MarketerUpage Jan 2021 - Jan 2022First Marketing Hire For A No-Code Website Builder. https://www.pk.page/- Utilized the art of growth hacking in executing marketing operations, experimenting with marketing channels, and reducing the User Acquisition Cost by 80% while onboarding 15,000+ new users on the platform- Collaborated with CEO, Design, Product, Dev, Sales, Customer Success teams, and Freelancers to launch new features in the market, ensuring the success of GTM strategy As the first marketing hire at an early stage startup company, I fulfilled organization’s growth targets which played an instrumental part in accumulating pre-seed & seed investment. -
Product Marketing & Growth Hacking InternUpage Dec 2020 - Jan 2021Successfully completed the internship after demonstrating early results and was offered a full-time role.
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Marketing ConsultantCylpak Engineering & Services (Pvt.) Ltd Aug 2020 - Dec 2020PakistanDemand planning, inventory management, administration, and accounting work. -
Management ConsultantTeamup Advisory Jul 2019 - Oct 2019Market research, juxtaposing policies & holding Q/A sessions with clients. Found inefficiencies and presented optimization that will save $100s every month. -
Coordination And Internal AuditEmq (Pvt.) Ltd Jul 2018 - Aug 2018Assisting in the quality control of accounts.
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Sales And OperationsFaysal Bank Limited Jul 2017 - Aug 2017A customer-facing role where I had to provide solutions for the customers according to their needs.
Syed Basit Ashraf Skills
Syed Basit Ashraf Education Details
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Marketing & Hr
Frequently Asked Questions about Syed Basit Ashraf
What is Syed Basit Ashraf's role at the current company?
Syed Basit Ashraf's current role is Product & Lifecycle Marketing | Ex PandaDoc | NUST Business School.
What schools did Syed Basit Ashraf attend?
Syed Basit Ashraf attended National University Of Sciences And Technology (Nust).
What skills is Syed Basit Ashraf known for?
Syed Basit Ashraf has skills like Leadership, Presentation Skills, Writing, Creativity Skills, Concept Development, Training And Development, Eviews, Microsoft Powerpoint, Market Research, Video Editing, Communication, Data Analytics.
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