Syed Basit Ashraf Email & Phone Number

Working in the Product Marketing department to increase activation and conversions, and facilitating ad-hoc campaigns through emails, in-app messages, and push notifications, while achieving positive uplifts. Check us out at: https://www.linearity.io/- Spearheaded a 50% increase in push primer adoption rate with the help of A/B testing.- Copywriting and disseminating concise and actionable comms via emails, in-app messages, and push notifications to a target audience ranging between 100,000 - 1 million users.- Closely collaborated with stakeholders from Product, Community, Localization, Social Media, PR, Copywriting, and Design teams to ensure timely delivery of all the comms yielding positive uplifts.- Implemented an automated workflow resulting in reduced manual work from 5 hours to 37 minutes.- Launched product hunt campaign comms, earning the title "Product Of The Day Rank #1" for Linearity Move. More here: https://www.producthunt.com/products/linearity-move#linearity-move- Assumed the role of departmental owner for Lifecycle within two months of joining, during my manager's vacations.- Troubleshooting deliverability issues with Braze (our CRM software).

Working in the Product Marketing department to increase the MRR of the API product. Check us out at: https://www.pandadoc.com/api/ - Assisting product marketing team in strategy, positioning, messaging, persona research, competitive intelligence, and working cross-functionally with Product, Sales, Design, Demand Gen and CRM teams for product, features and beta launches- Understanding technical part of PandaDoc’s API and making content for technical and non-technical target audience.- Analyzing site traffic of 100k visitors every month with the help of web analytics, scroll, click, and heatmaps and funnel tracking.- Managing 10+ websites such as competitor and use-case pages on Wordpress. Also making changes to the website and landing pages to improve conversion rates.- Data analysis of 1000+ accounts to create similar ideal customer profiles (ICP) for expansion.- Doing deep product and competitor analysis which helped me in building better competitor comparison pages, new lead gen assets, and sales enablement content such as battle cards.-Building onboarding workflow cadence.- Retargeting for engagement, customer surveys, newsletters, and other ad-hoc activities to help grow the API product and improve user experience.

First Marketing Hire For A No-Code Website Builder. https://www.pk.page/- Utilized the art of growth hacking in executing marketing operations, experimenting with marketing channels, and reducing the User Acquisition Cost by 80% while onboarding 15,000+ new users on the platform- Collaborated with CEO, Design, Product, Dev, Sales, Customer Success teams, and Freelancers to launch new features in the market, ensuring the success of GTM strategy As the first marketing hire at an early stage startup company, I fulfilled organization’s growth targets which played an instrumental part in accumulating pre-seed & seed investment.

Successfully completed the internship after demonstrating early results and was offered a full-time role.

Pakistan

Demand planning, inventory management, administration, and accounting work.

Market research, juxtaposing policies & holding Q/A sessions with clients. Found inefficiencies and presented optimization that will save $100s every month.

Assisting in the quality control of accounts.

A customer-facing role where I had to provide solutions for the customers according to their needs.