• Leading a depot with a turnover of more than SAR 60 million. Managing a diverse portfolio of Dairy, Snacks, Condiments and Ice Cream Business.• Managing depot operations while bringing continuous improvement through RTM, SKU Penetration, SKU Growth. • Responsible for Val/Vol Growth whereas controlling market returns. Sales & Distribution, Merchandizing, Warehousing.• With an aggregate growth of more than 25% over LY. Currently leading at a consistent 16% with more than 30% growth… Show more • Leading a depot with a turnover of more than SAR 60 million. Managing a diverse portfolio of Dairy, Snacks, Condiments and Ice Cream Business.• Managing depot operations while bringing continuous improvement through RTM, SKU Penetration, SKU Growth. • Responsible for Val/Vol Growth whereas controlling market returns. Sales & Distribution, Merchandizing, Warehousing.• With an aggregate growth of more than 25% over LY. Currently leading at a consistent 16% with more than 30% growth in Ice Cream Business. • Leading 50 individuals with a diverse set of nationalities. Responsible for recruitment and training while talent development as per the organizational and business needs. Show less

Managing a diverse portfolio of Long Life Dairy and Ice Cream Markets. Managing a portfolio of over SAR 2 Million on a monthly basis. With an aggregate growth of over 20%.Responsible for Northern Region Urban as well as Rural Market Development. With an 80% share of Urban Markets. Increasing Market Share through Continuous Route Optimization. Addition of Routes. Lead & Initiated a first of its kind Regional specific Survey to identify opportunities and establish better service and… Show more Managing a diverse portfolio of Long Life Dairy and Ice Cream Markets. Managing a portfolio of over SAR 2 Million on a monthly basis. With an aggregate growth of over 20%.Responsible for Northern Region Urban as well as Rural Market Development. With an 80% share of Urban Markets. Increasing Market Share through Continuous Route Optimization. Addition of Routes. Lead & Initiated a first of its kind Regional specific Survey to identify opportunities and establish better service and growth. Identifying and establishing reach through location based services.Leading a winning team of 20 Team Members from various nationalities.Responsible for managing Regional National & Local Modern Trade Markets including • Carrefour• Othaim• UCS• Farm Super StoresStream lined protocols for Mini Market, locking Space & Volume Based Incentives in Al Jouf Region. While implementing Best Practices from Generating Orders - Outlet Servicing to Planograms and Merchandizing. Show less

• Responsible for HORECA, E-commerce and Petro-marts for Karachi Region.• Manage Brand visibility in assets as well as effective placement of trade and/or promotional material in market for increased visibility.• Responsible for Designing Strategic and Midterm alliances/brand partnerships with Key Accounts. • Creating Joint Business Plans for a win-win business partnership.• Responsible for Execution of Trade Marketing Tools; concept to execution, vendor alignment, cost… Show more • Responsible for HORECA, E-commerce and Petro-marts for Karachi Region.• Manage Brand visibility in assets as well as effective placement of trade and/or promotional material in market for increased visibility.• Responsible for Designing Strategic and Midterm alliances/brand partnerships with Key Accounts. • Creating Joint Business Plans for a win-win business partnership.• Responsible for Execution of Trade Marketing Tools; concept to execution, vendor alignment, cost management, whereas best available place for increased Transaction and Visibility. Show less

An Award winning Commercial Executive, responsible for Sales and Marketing management of a given territory with an annual volume of more than 150,000 PHC, with a revenue worth of PKR 70 Million. Adding Value and providing consistent growth of more than 40% as of YTD 2018.• Responsible and working efficiently to monitor and enhance Net Sales Revenue.• Distribution of rationalized discounts to multiple channels ranging from super markets to corner shops.• Increase product and pack… Show more An Award winning Commercial Executive, responsible for Sales and Marketing management of a given territory with an annual volume of more than 150,000 PHC, with a revenue worth of PKR 70 Million. Adding Value and providing consistent growth of more than 40% as of YTD 2018.• Responsible and working efficiently to monitor and enhance Net Sales Revenue.• Distribution of rationalized discounts to multiple channels ranging from super markets to corner shops.• Increase product and pack mix to cater better market and consumer needs.• Monitor growth and build value and volume based partnerships with retailers and stakeholders. • Manage Brand visibility in assets as well as effective placement of trade and/or promotional material in market. Show less

Brand Lead for BTL and Trade Marketing of 5 brands.Planning of Marketing activities as per Market Research and Retail Audits. Reporting directly to the country director.Responsible and delivering for Concept to Execution of Activations, Consumer Promos, Trade Promos, Market Research.Designing of trade and consumer offers along with commercial team for trade marketing.Designing and execution of below the line marketing activities and calendar for 5 different… Show more Brand Lead for BTL and Trade Marketing of 5 brands.Planning of Marketing activities as per Market Research and Retail Audits. Reporting directly to the country director.Responsible and delivering for Concept to Execution of Activations, Consumer Promos, Trade Promos, Market Research.Designing of trade and consumer offers along with commercial team for trade marketing.Designing and execution of below the line marketing activities and calendar for 5 different brands.Forecasting and Managing Annual budgets for Trade Marketing and BTL. Show less

• Designing Outdoor Advertising Plans to be executed nationwide.• Planning the campaigns for efficient allocation of budget across a variety of outdoor mediums.• Making monthly as well as campaign reports. • Proposing newer concepts for effective mass communication.• Calculation of ROI’s and exposures for the executed campaigns.Clients;• UNICEF• ALIF AILAN (Non-Profit Organization)• Coca Cola Beverages Pakistan Limited