*To increase campaign effectiveness, audience reach, the clients chosen KPI and to ensure both revenue and performance are maximized.*Working closely with the Sales and Client Services team to secure full delivery; ensuring that amendments made in order to deliver are not to the detriment of performance.*Reserving and booking inventory, campaign set ups, forecasting for future campaigns (using past traffic trends to predict availability for upcoming campaigns).*Providing weekly, monthly and quarterly insights; supplying learning and suggestions to help shape future orders and encourage spend.

*Manage all implementation aspects of designated display advertising campaigns through efficient use of business systems (client and order setup, inventory reservation, and ongoing order revision)*Troubleshooting and rectifying the challenges faced in terms of trafficking and reporting.*Automation of reports and templates.*Testing of all ad creative for compliance of site specifications as well as functionality*Ensuring the delivery of campaigns on-time and error free campaign launches.*Training for new resources and sessions to enhance skills.

*Setup the new campaigns as per the request.*Coordinate with sales, clients, production and other departments for set-up and implementation of the campaigns*Managing request Queue.*Inventory forecast.* Worked on Demand side platform (DSP) and Supply side platform (SSP).* Manage the existing campaigns with the specified optimization.*Trouble Shooting.*Prepared campaign Avails and Performance report for clients.*Prepared discrepancy report to check performance of creative.*Generated daily and weekly performance reports to evaluate the campaign performance.*Provided the information about campaign status with the live screenshots from the targeted sites.*Suggested the CPM rates as per publisher rate card to the advertisers/agencies.*Responsible for Quality check to all the campaign management tasks.*Handling HPTO and innovation campaigns.*End to End campaign management.*QC creative assets.