>Responsible for bringing high-quality users through acquisition channels to achieve volume, quality, and ROI goals for Taskbucks, Qureka & Rocket Singh app. > Analyze the performance of marketing campaigns with data and metrics and optimize accordingly.> Monitor user behavior and LTV performance and optimize to increase company profitability.> Build and maintain strategic relationships with key acquisition partners, identify online media buying opportunities, and negotiate tests to expand our partners.

Managing user acquisition for Inhouse Apps: Qureka, Qureka Pro (APK) & Taskbucks > Optimizing marketing spend > Providing business intelligence to the product and operations teams> Develop partner networks and strategic partnerships> Develop systems and procedures in support of the identification, engagement and development of strategic partnerships> Develop and manage reporting and financial tracking of strategic partnership activities> Provide timely and accurate reporting of strategic partnerships and management activities

> Established relationships with key decision-makers within customer's organization to promote growth and retention.> Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.> Worked with sales teams to create, deploy and optimize effective campaigns for direct and indirect clients.> Negotiated, prepared and signed contracts with clients.> Worked on increasing publisher base to increase deliveries of campaigns.> Generated new business with marketing initiatives and strategic plans.> Prospected weekly and monthly leads with diverse strategies, including cold calling, site visits and customer referrals.> Reduced marketing costs through improved strategies.

> Handles on-boarding and integration process for new Advertiser & Publishers.> Communication with publishers and helping them with campaigns and monetization opportunities.> Campaign Set up and optimization.> Managing account and their revenues.> Coordinate with internal teams to help our publishers and advertisers.> Data analysis and reporting on a daily basis.

> Managing user acquisition campaigns for Databack, as well as its sister companies Taskbucks, Flikk , ViralShots & upcoming apps while working closely with more than 30 affiliates > Optimizing marketing spend and preparing daily metrics report using Apsalar> Providing business intelligence to the product and operations teams > Managing the co-ordination between the partner affiliates and the finance team

> Prepared and managed content for social media platforms (Facebook, Instagram, Twitter) and blogs, incl. developing creatives on Canva > Prepared and monitored push notifications to drive app engagement> Prepared daily offers for e-Stores for both India and Hongkong

>Studied the attitude of India’s youth towards mobile advertising in context with GMobi’s product and services (Mobile SDKs, Push and Analytics services)>Prepared daily marketing spends and campaign reports for senior managers

>Mobile advertising and campaign management for the client “Vuclip”>Run and monitor campaigns on performance ad-networks, mainly InMobi, Buzzcity, Kimia and Traffic Junky>Campaign refresh (creatives and banners) based on Cost Per Activation (CPA) and Cost Per Click (CPC) analysis on mobile data and WiFi network>Location and device level targeting (iOS and Android)