1. Developing and executing effective marketing strategies to drive business growth.2. Managing and positioning the brand to enhance its visibility and reputation.3. Creating and managing digital marketing campaigns to reach target audiences.4. Generating demand and leads through strategic marketing initiatives.5. Utilizing marketing analytics and data-driven insights to make informed decisions.6. Leading and collaborating with cross-functional teams to achieve marketing objectives.7. Planning and allocating budgets and resources for marketing activities.8. Conducting market research and competitive analysis to stay ahead of the curve.9. Implementing marketing automation and effectively managing CRM systems.10. Devising customer acquisition and retention strategies for sustainable growth.11. Optimizing conversion rates through continuous improvement and testing.12. Implementing online advertising and managing PPC campaigns for maximum ROI.13. Focusing on user experience (UX) and optimizing conversion rates.14. Mapping customer journeys and personalizing marketing efforts.15. Monitoring industry trends and adapting marketing strategies accordingly.16. Promoting a culture of continuous improvement and fostering innovation in marketing strategies.

1. Brainstorming new and creative growth strategies.2. Analysing and effectively changing the campaigns constantly across platforms.3. Identifying key market, trends, targets group so that a wider audience can be captured. 4. Constantly bringing best practise, thinking and innovations at Intellipaat.

1. Design brand to meet the business challenge by understanding the client, the market and the audience.2. Work closely in liaison with content, design and advertisement team to deliver integrated marketing campaigns.3. Monitoring and administering web analytics dashboard, reports, and key reporting tools .4. Identify and contact influencers as a part of promotional campaign for increasing the awareness of the services offered by Intellipaat across the globe.

1. Planning and strategizing various social media marketing, Search engine marketing, email and display advertising activities in line with the company goals .2. Designing, building and maintaining social media presence on platforms like LinkedIn, Quora, Facebook, Twitter, Reddit, Google+ and YouTube .3. Measuring and reporting performance of all digital marketing campaigns, assess against goals (RoI and KPIs) .4. Collecting & Recording texts and video testimonials as a part of brand building for the organization .

1. Developed B2C outreach campaign to market services of Ykneeds.2. Influenced targeted consumer attitudes and behaviours by consumer immersion activities.3. Developed social media presence of the company to target the identified segment for the company.4. In consultation with web developers, worked on the development and maintenance of company website.5. Identified market trends, gaps and niches of online grocery sector.