I am responsible for growth.📍Established product strategy and delivered operational foundations by implementing data warehousing (AWS, Fivetran, UiPath, and Retool) capabilities and 360 customer/contact views across multiple digital platforms (HubSpot, Mailchimp, Salesforce, Stripe, and Procurious community application). Saved at least A$1.5M in engineering spend.📍Successfully planned, initiated, and migrated CRM (Salesforce --> HubSpot) and customer data of over 60K customer records (B2B & B2C), resulting in new capabilities & improved KPIs across marketing and sales - # of leads, # of deals, and reduced opportunity to revenue cycle time. 📍Established UX & Marketing foundations – design system and content management systems (HubSpot Marketing & Content Hub) and delivered new capabilities for marketing, including multi-channel orchestration, unified analytics, A/B testing, and landing pages.📍Reduced at least 20% in manual effort across marketing & sales work streams, reducing average sales cycle time and increasing lead-to-sale %📍Established customer service & success foundations and operational cadence - one-team + tiered support model implemented on Hubspot Service Hub, knowledge base, and service desk. 📍Successfully delivered prioritised growth project initiative, remediating tech debt and transitioning to Okta Auth0 identity management for B2B and B2C customers.📍Successfully delivered SEO optimisation project that included on-page technical SEO fixes and structured data for events that doubled organic presence for the web channel (224.4% YoY increase in organic traffic and improvement in traffic acquisition – via SEMrush / GA4).

Sensand is committed to making products sustainable and scalable so that they can make a difference in the lives of people worldwide. We are at the forefront of revolutionising how farmers, agronomists, researchers, and technology companies develop, introduce, adopt, and maintain digital solutions on-farm and participate in global carbon markets. Working with the co-founders, I was responsible for providing cross-functional product leadership to help Sensand take their products from 0 → 10 & beyond (0 → 1 Alpha → 10 Beta).My key responsibilities include the following:📍Lead a team of product managers/product owners and business analysts by setting clear goals, making decisions, and communicating crisply across the business.📍Establish and communicate product strategy, roadmaps, and bring alignment across product teams, engineering, design, marketing and executive leadership📍Establish clear frameworks, operating models, processes, and teams across the customer lifecycle to help progress the products to their next stage.

CPA Australia is one of the largest professional accounting bodies in the world, with more than 168,000 members in over 100 countries and regions, supported by 19 offices globally. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest.As a Digital Product Owner for CPA Australia, I was responsible to partner with senior stakeholders in the organisation, working collaboratively with Technology and Digital Services (TDS) and other key teams across the organisation on a member-focused outcome, to help define, manage, and evolving and implementing member and customer-focused product visions and a strategic roadmap for a new and evolving website, digital, and publishing experiences. My achievements:📍 Co-led successful delivery of phases 1 and 2 of a significant digital transformation initiative with an overall budget of $14M+, which resulted in the launch of re-designed & improved channels - public website, member dashboards, and publishing platform, with improved metrics, a strong foundation for innovation, and a roadmap of unrealised value.📍 Delivered web personalisation strategy using Adobe Target and Sitecore and established experimentation foundations.📍Delivered 10+ personalisation/segmentation use cases and 5x improvement in channel metrics and enabled multi-channel orchestration. 📍 Ownership of and responsibility for the website, digital and publishing platform product backlog and vision, ensuring that it is visible and transparent, and that release plans, prioritisation activities and expectations are clear to all stakeholders and development teams.📍 Established clear frameworks, criteria and processes for making consistent, commercial trade-offs and decisions regarding the product portfolio, aligning with website strategy, and supporting rationale with data and insights.

TaskUs provides next-generation customer experience that powers the world's most disruptive companies through the partnership of amazing people and innovative technology. Recognized by the Wall Street Journal, CNN, Fast Company, the LA Times and Inc. 500 Fastest Growing Companies in America, TaskUs is expanding rapidly and has transformed into something more than just a company — it is a movement. As a Senior Consultant, Learning Product Technology and Analytics, I was responsible to provide strategic and tactical planning, development, implementation, evaluation, and coordination of the knowledge and learning technology architecture supporting 20K+ TaskUs employees across the US, Philippines, Taiwan, Greece, India and Mexico sites. I was also responsible for the following key deliverables:📍 Define and execute product roadmap by engaging key functional areas and stakeholders, identifying needs, and ensuring all voices are heard📍 Lead an agile team of developers, data scientists, and business analyst to plan product backlog, build, implement and evaluate systems, data architecture, reporting and processes to support best in class learning and people analytics 📍 Develop, implement, monitor, and maintain end to end tech framework to support talent management and development activities - new hire training, career pathing, talent mapping, and succession planning

As Australia’s largest superannuation fund, with over 2 million members and over $200 billion in assets, we’re here to help members achieve their best possible retirement outcome. As a Consultant, I was responsible for the following key deliverables:📍 Led the program delivery of a digital onboarding solution and career pathway framework for the investments group by partnering with senior stakeholders, investment directors and HR business partners📍 Co-Led the delivery of an online digital leadership program for the fund’s leadership development activities

For 160 years, NAB has been helping customers with their money. We are one of the four largest financial institutions in Australia and we have over 30,000 people serving over 12.7 million customers at more than 1600 locations in Australia, New Zealand and around the world. We know that to be Australia and New Zealand’s most respected bank, we need to be more than good with money. We need to be just as good with people too.The Financial Crime Operations (FCO) division in NAB is responsible for ensuring anti-financial crime accountability and governance across the organisation and creating world-class monitoring and surveillance programs based on best practice. As a Consultant working in FCO, I worked cross-functional with multiple stakeholders including enterprise risk teams, General Managers, change project teams, and product teams in assessing change training needs, skills and knowledge requirements, and assessing the operational impact of future releases. As a result, built and implemented a pilot job-ready training program for Sanctions Business Unit within the Bank’s Financial Crime Operations Unit. This resulted in successful onboarding of new Sanctions Associates in the Bank’s Sydney office.

Founded in 2006 by a group of healthcare professionals, HealthStaffEd provides CPD to more than 140,000 people working in healthcare in Australia. We are at the forefront of convenient and innovative eLearning initiatives. Working directly with the co-founders of the business, my role encompassed a range of strategic activities, including leading key initiatives around brand, marketing and product development. My achievements:📍HealthStaffEd – Responsible for overall content operations and successfully defined and executed strategy helping the business pivot into a product company, launching two digital platforms for key accounts in the B2B space. 📍 AMSED – Responsible for end-to-end product management, successfully launched all go-to-market initiatives, optimised bottom-line revenue, and doubled active clients and 3x revenue in 24 months. 📍 MNCPD – Responsible for end-to-end product management & product operations with integrated eCommerce capability and supported the founders in launching a B2C product. Built from ground-up integrations and tooling/tech stack supporting all phases of the customer journey from acquisition, and activation, to billing, support and retention. Integrations: Braintree, Paypal, Intercom (CRM), Chargebee. As a result, delivered new revenue (100K ARR) in the first six months of launching the MVP.📍 Digital Marketing – Delivered outcome-driven channel implementations for all three brands by providing design direction and delivery leadership - www.healthstaffed.com.au, www.amsed.com.au, www.mncpd.com.au

The American Academy of Estate Planning Attorneys is an exclusive, membership organization that serves the needs of estate planning attorneys and law firms nationwide.📍 Learning Technology Ecosystem – Overseeing multiple project phases – from conceptualization, to design and development of a multi-year project – I helped to transform the Academy’s education and learning service into a digital learning solution. This involved partnering with senior stakeholders including the founders and directors at various levels, identifying needs, selecting vendors, and maintaining prioritization of development and implementation to ensure maximum business benefit. As a result, delivered a custom-built hybrid learning management system, and migrated all planned education & learning activities to the platform, reducing NVA work and increasing learner engagement and satisfaction.📍 Peak Performers Program – Leading ideation and digital value proposition, engaged with the founders to implement a custom solution for one of their coaching programs. As a result, delivered a unique custom build web application on AWS – S3, Lamda, EC2, Node.js and MongoDB to enable a niche leadership development coaching program in the academy.

With a background in product management, solutions consulting, application development, cloud architecture, and web technology, I support my clients in product discovery, customer research, orchestrating growth motions, and building digital ecosystems.📍Agile Transformation - As an agile certified practitioner, I help organisations and teams build an agile mindset and implement agile methodologies in their workflows.📍 Product Management – Leading product research and discovery, I offer a comprehensive suite of experiences and skills that allow me to build customer-focused and human-centred products and thrive in the intersection of research, customer, marketing, business and technology.📍 Project Management – Blending predictive and agile methodologies, I help clients navigate complex project and deliver on outcomes.📍Solutions Architect - Specialising in digital platforms & apps, AWS Cloud Solutions, API integrations and more.

JPMorgan Chase & Co. is a leading global financial services firm and one of the largest banking institutions in the United States, with operations worldwide. 📍Lending Operations – Designed, developed, and delivered a job-ready training program in the lending operations division of chase card services with a successful track record and graduation of all new hire employees. Developed and implemented workforce development strategies that build capability across a business function of 200+ employees.📍Leadership Development – Completed a successful 12 months secondment in the leadership and development department leading the technical implementation of learning programs and assessments.

📍Triaging, diagnosing, escalating and resolving customer support requests📍Investigating product-related issues for both customers and team members📍Troubleshoot complex product issues related to installation, upgrades and network-related problems

📍 Triaging, diagnosing, escalating and resolving customer support requests📍 Investigating product-related issues for both customers and team members📍 Troubleshoot complex product issues related to installation, upgrades and network-related problems.