As the Director of Program and Operations at AI Pakistan, I oversee the strategic planning, execution, and operations of key initiatives aimed at advancing Artificial Intelligence, Data Science, and Blockchain within Pakistan. My responsibilities include:• Strategic Planning & Execution: Leading the development and implementation of strategies to achieve AI Pakistan's goals in collaboration with academic institutions and industry leaders.• University & Partnership Coordination: Acting as the primary liaison with universities, ensuring smooth collaboration for events, competitions, and student engagement.• Operations Management: Managing day-to-day operations, including budgeting, resource allocation, and reporting to optimize the performance of AI Pakistan's initiatives.• Program Development: Driving the development of innovative programs that foster research and student engagement while promoting collaborations with industry professionals.• Financial Oversight: Managing budgets and ensuring financial sustainability for AI Pakistan’s programs and events.• Monitoring & Evaluation: Tracking program success and providing recommendations for continuous improvement.• Compliance & Documentation: Ensuring that all operations and collaborations adhere to legal and regulatory standards, while overseeing necessary documentation for MOUs and contracts.This role allows me to combine strategic leadership with hands-on operational management to foster innovation and build impactful industry-academia partnerships in the tech ecosystem.

As Co-founder & Director of Product, I lead the vision, strategy, and execution of our product portfolio, aligning product initiatives with overall business goals. My responsibilities include:• Defining product vision and roadmap to ensure competitive positioning and market relevance.• Overseeing the entire product lifecycle, from ideation to launch, ensuring a seamless and user-centered approach to product development.• Collaborating cross-functionally with engineering, design, marketing, and sales teams to deliver innovative, high-impact solutions.• Building and leading a product team, fostering a culture of creativity, ownership, and data-driven decision-making.• Driving product performance by setting and tracking key metrics, continually iterating to optimize user experience and product-market fit.• Contributing to company strategy as a co-founder, focusing on scaling, fundraising, partnerships, and long-term growth.• Ensuring revenue growth and market expansion by exploring new markets, refining monetization strategies, and maintaining alignment between product and business objectives.

In addition to my main professional pursuits, I have also been deeply involved in self-publishing through Amazon since 2018. Over the years, I have successfully self-published books on Amazon, effectively managing multiple 6-figure KDP accounts. This hands-on experience has provided me with insights into the intricacies of the self-publishing landscape. A significant highlight has been the 4-month-long course I designed and conducted at Enablers Pakistan. • Designed a comprehensive "How to Publish Books on Kindle" course at Enablers Pakistan, trained 150+ students in becoming accomplished self-publishing authors on Amazon Kindle Platform.• Tailored the course for beginner to advanced levels, focusing on low-content books and effective Amazon PPC strategies.• Conducted in-person and online meetups, seminars, and podcast appearances to spread awareness about self-publishing.• Shared insights and experiences on podcasts, offering valuable guidance to those interested in self-publishing courses.• Through these initiatives, aimed to equip individuals with the knowledge and tools needed for successful self-publishing journeys on a global platform like Amazon.

• Successfully strategized, executed, & evaluated user acquisition campaigns across performance UA channels• Analyzed data to drive campaign optimization for maximum ROI• Led A/B and multivariate testing, and delivered findings to concerned teams• Tracked and reported key metrics routinely• Nurtured relationships with advertising partners, leveraging past experience• Collaborated cross-functionally to devise and implement inventive user acquisition strategies• Effectively communicated plans, status updates, and tackled challenges to management

I crafted strategies for mobilizing mobile games and designing user reward programs. I have also been responsible for formulating game economy structures, optimizing ad placements, coordinating with developers, and collaborating with quality assurance teams.