Developed strategy for the area covering entire product portfolio including Logistics Services and Ocean product.Establish and monitor product targets with full ownership of P&L. Managed the Logistics Services team in charge of developing products, setting rates and providing product expertise to Sales. Responsible for strategic procurement and vendor relationships. Managed the Commercial Planning team, responsible for both long term contracting and executing agreed commercial plan, and go-to function for product knowledge. Responsible for translating trade direction into specific country plans to have sufficient customer pipeline and deliver trade targets. Performance management of sales through monitoring of future pipeline vs. targets - ruthless focus on looking forward to deliver targets. Managed the Charge Management Function, responsible for driving revenue from D&D and surcharges in accordance with the global charge strategy, governance and framework

Product, pricing and commercial strategy management for the Africa and Intra Gulf trade lanes - USD 90 million portfolio.Short and long term direction setting for the commercial functions within the organisation.Manage end-to-end high impact lead generation campaigns spanning across the entire marketing mix using consumer insights.Monitor and capitalise on market development, growth opportunities and macroeconomic developments in the cluster.Serve as the public relations and marketing focal for all channels, including news media, social media, website and event management.Brand marketing and campaign focal – responsible for developing and maintaining a distinct identity for two liner brands – Maersk Line and Safmarine.

Manage the locally produced Engro Urea brand and the entire line of imported Phosphate brands with combined annual turnover of over a billion USD.Responsible for achieving national sales targets while ensuring bottom-line profitability.Conduct supply and demand planning and forecast sales for all products.Conceptualize, develop and execute ATL & BTL campaigns to strengthen brand equity.Monitor and counter competitor activities in order to maintain market shares.Conduct in-depth market research to formulate strategies - to launch and manage new marketing campaigns and continuously improve the health of brands in my portfolio.Evaluate discounts and other trade activities to maximize sales.Develop pricing strategy in line with competitor moves and market situation.Responsible for product placement and for depletion of inventory at warehouses throughout Pakistan.Conduct field visits across Pakistan to manage sales team, identify problem areas and provide support to low performing regions.

Route optimization & process improvement for the P&G supply chain in the MEAT (Middle East, Europe, Africa and Turkey) region.Reduction in lead time and therefore cost in the transfer of raw material from P&G factory in London to P&G factory in Dammam.Consolidated gains made from P&G route optimization project for other customers in Europe using similar route. For P&G factory in Istanbul (Baby Care/Feminine Care/Home Care), reduced costs through improvement in VFR (Volume Fill Rate) for containers to be exported to various countries in the region.

Managed regional sales of PVC Resin.Conceptualized and developed a new market by exporting resin to Afghanistan.Monitored performance of dealers and educated them on opportunities.Worked with Market Development team to expand PVC sales, enhance customer awareness and increase market share.Gathered market intelligence on downstream users of PVC. Contributed to the product pricing and planning decision making by providing inputs to the management.

Managed the delivery of liquid chemical products – with annual volumes of 250,000 tons (Caustic Soda and Hydrochloric acid) to customers.Exceeded company standards of safety, timely delivery and correct quantity.Improved processes to reduce costs and allow for annual savings of $450,000.Performed transport audits for safety & training programs.Compiled and presented reports pertaining to deliveries to customers, vehicle movement, logistics standards, training & audits, safety KPIs.Managed transportation budget of approx. $2 million.

Managed a team of nine personnel to maximize sales and margins.Only person to achieve 100% sales targets in all products for the year.Supervised Sales Officer to improve dealer network in the area.Enhanced market share by 6% through effective Market Development activities.Executed warehousing strategy; supervised Distribution Officer.Planned and executed BTL merchandising activities.Planned career paths, training and development needs of entire team.

Managed sales and market shares. Led Six Sigma Pit Project which resulted in annual savings of $20,000.Targeted a new segment of the market; industrial buyers.Co-developed sales, technical services and distribution strategy. Coordinated with Merchandising Officer to ensure display of POS material at dealer outlets. Improved and maintained dealer network. Developed and executed social contributions.

Human Resources Department

Human Resources Department