We empower restaurants and other retail businesses (supermarkets, butcheries, FMCG brands (for building their Direct 2 Consumer channel), etc.) to build direct digital ordering channels to increase their online sales and improve their margins with our mobile-first technology in the MENAP region. By relying less on aggregators/3rd-party platforms, restaurants increase their net margins by 20% resulting in an increase in profitability by 30-50%.Through our mature product, our clients are enabled to sell online through our end-to-end and plug-n-play ordering and engagement platform within days.Our typical clients are multi-branch/outlet retail chains and FMCG brands.Our clients include Burger King, Nando's, IHOP, Dairy Queen, Spar Supermarkets across multiple geographies including KSA, UAE, Qatar, Pakistan and Iraq.

Eat Mubarak is a restaurant directory, discovery and delivery platform currently live and operational in Karachi, Lahore and Islamabad. The company has a global vision to be the number 1 Halal food discovery and delivery platform in the non-Muslim majority countries.

Independently identified suppliers in surgical goods industry and electronic-waste industry of Pakistan for clients in Germany. Tabulated and analyzed quotations against statistical parameters. Coordinated samples, quotations, and other crucial deal-making details between suppliers in Pakistan and clients in Germany. Responsible for writing, compiling and editing of research reports and research data. Responsible for formatting, proof-reading and editing of reports for researchers based outside of Pakistan. Maintained strong and reliable communication, through multiple channels, with company headquarters in Stuttgart, Germany.

Lead facilitator for Education Takaful campaign – an educational/awareness initiative run by Pak-Qatar Takaful Group in leading national universities.  Supervised and assisted in two market research projects:o Brand Perception: The research was conducted by 4CG group for Pak-Qatar Family and General Takaful to gauge general perception of Pak-Qatar Group’s brand image.o Concept Testing and Need Analysis for a Product Launch: An in house research was initiated by Pak-Qatar General Takaful for an upcoming innovative product, conducted by Marketing and Corporate Communications Department of Pak-Qatar Group. My role included preparing research brief, defining and streamlining research objectives, preparing questionnaires and training field interviewers.  Designed, organized and executed community-based events, seminars, and press conferences on Takaful for awareness-raising and business development Oversee Public Relations management by providing regular press releases besides media monitoring Assistance in the development and management of customer touch-points including the Website, Call Center, Newsletters, Product Brochures/Flyers, Booklet on Takaful, company documentary, Corporate memorabilia etc;Jan 2007 – March 2010 Euromonitor International

• Projects implemented and completed: Grains and Fertilizer – QICT 2010 Over the Counter Products 2010 Hot Drinks Consumption 2009 Consumer Lifestyle Report 2008 Cosmetics and Toiletries 2008 Tobacco Industry 2007• Acquired and synthesized data on the consumer goods market in Pakistan through intensive on-field and secondary research• Coordinated activities and work with Euromonitor International’s offices in Singapore, Lithuania and UK (London) via e-mail and phone• Conducted extensive trade interviews/discussions with companies and associations within the FMCG industry• Tabulated and interpreted survey results, provided report analysis to estimate industry size/shares/data• Forecasted future trends in consumer goods market, predicted changes and developments• Responsible for writing, compiling and editing of research reports and research data