● Independently oversaw all marketing activities for 6 months● 360’ activation & conceptualization of the hotel’s promotions, achieving new a revenue record of over RM900,000++ ● Overhauled all marketing & communication collaterals, i.e. outdoor billboard, posters, digital media, press release, social media postings, brochures, flyers etc● Oversaw all digital assets for the hotel & website content management via proprietary systems● Coordinated extensive photography &… Show more ● Independently oversaw all marketing activities for 6 months● 360’ activation & conceptualization of the hotel’s promotions, achieving new a revenue record of over RM900,000++ ● Overhauled all marketing & communication collaterals, i.e. outdoor billboard, posters, digital media, press release, social media postings, brochures, flyers etc● Oversaw all digital assets for the hotel & website content management via proprietary systems● Coordinated extensive photography & videography shootings within the hotel, both in house & appointing third parties● Facilitated team meetings for brainstorming marketing campaigns to increase revenue for the hotel● Crafting social media campaigns & overseeing campaign execution ● Drafted and proof-read creative copy for diverse marketing distributions● Conducted market research and analysis to ascertain trends, brand awareness and competition ventures● Monitoring campaign progress using various metrics for performance evaluation. KPIs include but are not limited to, lead generation, website clicks, CPA, Facebook Pixel revenue tracking, engagement, reach, shares & likes. Show less

● Cluster role for Marketing for MiCasa All Suites Hotel & GTower Hotel● Revitalized the hotel’s social media presence, increased online exposure & social media engagement by 87% via engaging artwork, creative copy and campaigns● Generating an increase of 73% in room sales via social media channels & customer relationship management tools● Winner for IGB Bhd’s “Innovation Challenge”. The first hotel under IGB to be involved & win the challenge.● Oversaw social media channel… Show more ● Cluster role for Marketing for MiCasa All Suites Hotel & GTower Hotel● Revitalized the hotel’s social media presence, increased online exposure & social media engagement by 87% via engaging artwork, creative copy and campaigns● Generating an increase of 73% in room sales via social media channels & customer relationship management tools● Winner for IGB Bhd’s “Innovation Challenge”. The first hotel under IGB to be involved & win the challenge.● Oversaw social media channel management across 8 different pages (Facebook & Instagram), comprising 2 hotels and 6 F&B outlets.● Supervised implementation of new systems and products for marketing e.g. Google SEO/SEM set up, Revinate, TravelClick & AgoraPulse.● Negotiated with various vendors to implement different channels for social media engagement & customer relationship management tools Show less

● Prepared sales-related documents throughout the sales process● Collaborate with Sales Manager in negotiating & finalizing potential business prospects● Consulted with clients about current hotel offerings, promotions and general enquiries