Marketing Strategist
Current- Planning and executing B2C and B2B brand building, marketing and communications strategies for multiple brands – combining long-term brand positioning and short-term sales goals to optimize ROI.- Managing campaigns and programs attracting qualified leads and sales.- Advising on strategy, commercialization, brand identity, guidelines, CVI and building of web experiences, resulting in establishing unique positioning for companies and brands.- Planning and creating social media content strategy, including long-form and short-form content in the form of posts, newsletters, articles and guide – reaching key KPI’s (reach, engagement, conversion).- Website management (CMS), search engine optimization (SEO) and copywriting for landing pages, maintaining up-to-date content and optimizing user journeys.- Setting up e-mail marketing flows, copywriting content and A-B testing to increase OR, CR and conversions.- Developing creatives (photography, graphics, videos).- Managing budget forecasting, tracking expenses and monthly reporting to stay in budget and optimize ad spend and ROI.