Lead a digital team to build and maintain the martech stack, drive growth via digital channels, grow demand and lead campaigns, with a focus on B2B marketing journeys for current and prospective customers.Lead Marketo/email automation team responsible for continuous improvement of automation, CRM integration, list logic, customer journeys, and email cadences.Demand generation using brand, non-brand, and product-focused strategies for PPC and paid media channels.Manage website projects and optimizations to drive growth, including SEO, content strategy, and supporting events & webinars.Direct supervision of 8 phenomenal digital marketers, strengths-based cross-functional team leadership and collaboration to align on goals and processes, with a focus on business outcomes and growth.Data-driven decision-making, using Domo, GA4, Salesforce, Marketo, and others to build accurate and actionable reporting.Strategic planning, budgeting, structural improvements to processes and teams, project management and consensus-building.

CampusWorks is a trusted partner of colleges and universities across the United States and Canada.As a full-time consultant, I was embedded on the Aims Community College marketing team to lead teams, digital marketing strategies, campaigns, analytics reporting, and content strategy for a large-scale website project and College initiatives.Advised College leadership and stakeholders and implementing digital strategies for enrollment recovery and brand outreach campaigns.Led content strategy and team to rewrite/reorganize a large, complex college website.Led digital strategy, SEO, UX, content strategy across current and new College website.Provided training for a team of 140+ web contributors across the college to prepare for new Drupal website processes.Managed all PPC accounts and campaigns for the College.

Led global marketing strategies across US, Europe, Middle East, and Africa, using all digital channels, including PPC, SEO, email automation, lead scoring, social, media buys, etc. Served in a leadership role in a complex, global environment, in close collaboration with creative, product management, web, finance, business intelligence, sales, and other teams. Actively improved and streamlined workflows.Advised leadership and stakeholders on digital strategies to drive global growth.Led large-scale restructure and optimization of Google Ads account across teams and regions, including A/B testing.Led strategies on a task force launching international websites, providing SEO and data-based tactics.Launched integrated digital marketing campaigns that exceeded revenue goals for ecommerce and leads generation.Leveraged data and marketing automation tools such as Salesforce, Marketo, Domo Business Intelligence, Google Analytics and Ads, Moz, SEMRush, and others.

Drove global revenue growth via lead generation and ecommerce channels in Power Industry and Chemical Manufacturing vertical markets in alignment with Hach’s commercial plan.

Led award-winning integrated marketing strategies, optimized digital channels that supported the brand, exceeded enrollment goals.Drove strategy and tactics for SEO, PPC, UX, CRM lead capture, and email automation using Salesforce and Marketing Cloud.Implemented large-scale SEO strategies and initiated conversations with University leadership to align SEO priorities across colleges.Owned the PPC strategy and budget, working with direct report and external vendor, to drive website conversions. Managed all PPC efforts in Google, AdCenter, LinkedIn, and Facebook, with a focus on ROI, using search and display ads, remarketing, audience segmentation, and advanced bid strategies.Daily data analysis and research using Google Analytics and Ads, MozPro, SEMRush, Data Studio, Marketo, KPI reports, and market research tools. Built automated reports to track marketing initiatives and competitor digital footprint in search rankings. Worked with Tag Manager to set up landing page tracking. Ongoing troubleshooting to maintain data integrity.

Led marketing content projects highlighting a portfolio of graduate degrees and certificates via a variety of mediums. Strategy and execution of multi-channel campaigns: SEO, SEM, email marketing, vendor advertisements, print, & more.Content project management, writing, editing, using APA formatting and university brand standards, ensuring a cohesive and on-brand user experience.Email onboarding and drip campaigns using Marketing Cloud software.Collaborated on a creative, highly skilled team on all marketing initiatives, including SEO, SEM, social, and internal and external communications resulting in consistently increasing conversion rates and program enrollments. Focused on search engine optimization as a primary driver of qualified traffic. SEO copywriting and copyediting, using keyword research and analytics to inform decisions. Ongoing participation in efforts to improve technical SEO and off-page SEO strategies.

Project management and marketing campaigns for world-class clients, working with a pro team of developers, creatives, and project managers.

Provide organic search marketing, consulting, website services, & more to clients.Project Management: Strategic planning and execution of creative projects, marketing campaigns, events, fundraising campaigns, and more.SEO: Search engine optimization strategy & on-site implementation. Audits, proposals, team training, keyword/opportunity research, link building campaigns, technical SEO, local SEO, and more. Brand & Project Management: Develop objectives, guidelines, and programs for marketing campaigns including branding, graphic design, website design, social media, and content marketing campaigns to successfully increase brand awareness, community engagement, and product use among target markets. Social Media: Provide strategy and implement social media campaigns using Facebook, Twitter, LinkedIn, YouTube, and others, both paid and organic. Analytics: Performance and conversion tracking implementation and reporting using Google Analytics, Search Console, HubSpot, MozPro, CrazyEgg, and others. Advanced Google Analytics Certification. WordPress Development: Develop new WordPress websites optimized for key services & target audiences. Consulting: Provide ongoing data-driven advice and assistance based on performance and traffic reports. Provide group workshops and training to implement best practices. Paid Search: PPC campaign set-up, budget management, and performance enhancements using Adwords, social media (LinkedIn, Facebook, Twitter, etc.), and advanced strategies using remarketing.

As the Marketing Coordinator at the UNC College of Performing and Visual Arts, I had the honor of leading all online, print, and public relations efforts for the College to meet recruitment, event attendance, fundraising, and community engagement goals in support of the School of Music, School of Art and Design, and School of Theatre Arts and Dance.HIGHLIGHTS:Led strategy and implemented a major rebranding of the College resulting in a cohesive, modern, and competitive online and print presence.Organized all aspects of special College events such as targeted donor and alumni events and the annual Gala concert involving over 400 performers; reversed 4-year downward trend for Gala attendance by securing over 1,000 ticket-holders.Built engagement and consensus in close collaboration with various university teams, including Alumni Relations, Development, University Relations, University Events and Catering, Box Office, and others resulting in new collaborative relationships and valuable resources such as graphic design and videography support for the college.Project management of the building and redesign of a new website, launched Aug. 2015. Key impacts included leading strategy and all project collaborations, writing, content creation, editing, SEO and design strategy, coding, consensus building among teams, and all details leading to a successful launch with improved usability and without loss of traffic or interruption of service.Creation and management of enhanced communication channels such as new email marketing initiatives, new optimized Arts at UNC website, new website for Little Theatre of the Rockies, three blogs, multiple Facebook accounts, Google/YouTube, Twitter, Flickr, and others. Key impacts: increased Facebook followers by 90% in less than 1 year and grew email list to over 900 local subscribers the first year.

CCSEO provides search engine (SEM) and internet marketing consulting and services for local, national, and international businesses, specializing in Search Engine Optimization.Organic Search Marketing: worked on an exemplary team to improve organic search traffic for clients. Key impacts: keyword research, review of analytics data, optimizing copy, communicating creative ideas and progress with team members leading to project completion.Social Media: Assisted with setup of social media accounts & advised clients on best practices.Link Building & Local Listings: Implemented link building campaigns to yield search results for clients.Paid Search Campaign Management: Strategy & creation of targeted campaigns to gain relevant traffic to websites via ppc with a focus on conversions and increased brand exposure.

Board Member for local non-profit group bringing classical music to the Colorado masses. Key impacts: Built a new website using best SEO practices and maintained/managed all content. Advised on events & fundraising, including events planning, grant proposals, crowdfunding, and revenue growth via wedding gigs, as well as graphic design of promotional materials.

Served in a business manager role on the eMedia team for a major publishing company headquartered in NYC; responsible for revenue growth of four business lines; supervised 2 direct reports.Website Management: Responsible for the optimal performance of nine websites across four communities comprised of a diverse, enthusiast-based audience. Including the management of brands for: Knitting Daily, Sew Daily, Family Tree University, Jewelry Making DailyProduct Management: Managed the lifespan of online products from creation through implementation and performance analysis. Worked closely with marketing, design, development, & ecommerce teams to ensure engagement strategies were implemented across social media, blogs, and ecommerce store. Example products include online education courses, webinars, ebooks, kits, and others.Team Leadership: Consistently met tight deadlines for projects, revenue goals, and community outreach. Built consensus across editorial, marketing, and ecommerce teams to reach goals; communicated & implemented creative ideas that generated revenue and engaged community; discussed goals, progress, and provided/received feedback in several weekly meetings with employees at all levels of the organization.eNewsletter Campaigns: Managed multiple, robust email lists, created & implemented eNewsletter outreach strategies for brand and product awareness.Reporting: Created and received multiple reports weekly, including budget and revenue reports for each business line, online marketing outreach performance and analytics reviews using tools such as Google Analytics, Webmaster Tools, Omniture, eNewsletter tracking, and eCommerce reports.