Sylva Saade Email & Phone Number

France

Lyon, Auvergne-Rhône-Alpes, France

In my new role at Euronews, the European and international media group, I forged strong partnerships with external stakeholders. I implemented new strategies and tactics for the 12 language editions, enabling amplified content exposure, stimulated audience growth, and revenue generation. Leveraging audience insights, I collaborated closely with the internal editorial team to optimize content, thus maximizing conversion and retention. This approach, aligned with Euronews' commercial objectives, radically bore fruit: in record time, I boosted revenue and traffic, tripling quadrupling it beyond expectations.

Lyon, Auvergne-Rhône-Alpes, France

At Euronews, I drove brand evolution and international expansion, working closely with the Head of International Marketing to redefine the media group's identity for a European and global audience. During a seven-month interim leadership, I successfully managed the department while launching innovative brands and products across platforms.I oversaw the creation and promotion of diverse content, including TV programs, digital programs, podcasts, newsletters, and a mobile app. I contributed to the group's digital transformation, shifting focus from TV to a digital-first strategy. Leveraging audience insights, I executed impactful multi-language marketing and acquisition campaigns (12 languages), boosting brand awareness and optimizing performance across channels. Our brand campaign, "Feel Connected to Europe", was awarded Campaign of the Week by "Campaign UK" magazine.

Paris, Île-De-France, France

Beyond corporate roles, I leverage my expertise to support the next generation of entrepreneurs. At Cedars Tech, I led a sponsorship and communication campaign, empowering 8 startups to showcase their innovations at VivaTech 2021, Europe's premier tech and startup event. I developed Cedars Tech's brand identity and collaborated with the EU Global Diaspora Facility (EUDiF) to define the brand's communication strategy.

Bordeaux, Nouvelle-Aquitaine, France

My passion for brand development extends to the retail sector. For the newly opened Balletto Dance Shop, I volunteered to establish the brand’s identity, conducting in-depth market research, and developing their online presence. I developed bespoke content marketing, created the site map for a user-friendly website, and recommended SEO and social media strategies to boost customer engagement.

Lyon, Auvergne-Rhône-Alpes, France

During my MBA in Luxury Brands Management, I immersed myself in the dynamic realm of digital media at Euronews. As part of the Digital Marketing Products team, I led the transformation of Euronews Living, a digital magazine dedicated to luxury, fashion, and sustainable living into Euronews’ first Vertical. Through strategic repositioning and partnerships, and by leveraging data-driven insights, we tripled monthly page views and achieved annual KPIs.

Al Ain Rotana, Al-Ain, United Arab Emirates

As strategic Marketing and Communications Director, I implemented an omnichannel strategy for ten luxury hospitality venues, boosting revenue, visibility and client engagement. Ensuring a unified brand identity, I drove e-commerce growth, built one of the company’s most successful Facebook channels and increased media coverage by 150% (YoY). My event leadership, from concerts to CSR initiatives, strengthened our brand position and exceeded KPIs.

Fujairah Rotana Resort & Spa, Fujairah, Uae

I led a strategic rebranding of the Fujairah Rotana, a 5-star resort, attracting local and international clientele. Using data-driven B2B2C marketing, I tailored creative content for the websites as well as hyper-targeted campaigns and offers that boosted brand visibility, engagement, and revenue. Achievements include doubling Twitter followers and tripling Facebook and Instagram fans. My marketing approach integrated digital and traditional channels, including social media, email marketing, events, advertising, PR, influencers, and partnerships.

Rotana Hotel Management Corporation Pjsc, Abu Dhabi, Uae

At Rotana, the Middle East's largest Arabian hotel chain, I contributed to launching and promoting five-star hotels across EMEA. I managed advertising and PR to maximize visibility for five Rotana hotel brands and head office spokespeople. I crafted compelling copy for new websites, showcasing innovative services. Additionally, I participated in publishing the quarterly Rotana printed and digital magazine.

Rotana Hotels Lebanon: Gefinor Rotana, Raouche Arjaan By Rotana And Tamar Rotana Rotana

I supported the Area Director of Marketing & Communications in promoting three Rotana Hotels in Lebanon while managing the marketing team. My role encompassed producing marketing collaterals, managing digital platforms, PR campaigns, and creative shoots. I led on the sponsorship of exhibition and production of cultural events, and contributed to rebranding Hazmieh Rotana to Tamar Rotana in Lebanon. My efforts contributed to winning "Rotana 2012 Best Social Media Competition" and "Rotana 2013 PR Stunt Award”, managing 17 CSR initiatives in two years.

Mkalles - Lebanon

Hamra - Lebanon

Beirut

Beirut District, Lebanon

Master'S Degree, Luxury Brands Management, Food & Wine

Thesis: The new sustainability practices of International luxury brands as a response to the demands of Millennials, Gen Z and older.

Master'S Degree, Marketing

Thesis: The market potential of luxury fashion brands in Lebanon. Case study: Aïshti

Law Studies

Ba, Business & Management