Sylvain B. Email and Phone Number
I begun as IT specialist within IBM, then in Orange. After a while in technical team,I turned in a business oriented activity in CRM area within Orange CRM group. My speciality is B2B. First member of the corporate B2B referential team, succeed in managing the team. Then I took over all the analytical CRM activities for France + CRM group footprint ( Spain, Belgium, Egypt, Switzerland ). After successful transformation of the analytical activity from old school to real time BI ( in russia ), leveraging on community experience to build own CRM data mining team, I took over all CRM solutions from CRM Group - adding operational ( Salestool / campaign tool ). I am now owner of the whole CRM solution. During this period, I built and organize with my teammate the creation of romanian CRM team that makes the whole very cost effective. I also had the opportunity to experiment romanian ecosystem for IT / BI with high success.My ambition is to keep on CRM / Cloud or Big data thema that I approached and experimented during my carreerSpécialisations : Telecom, B2B, Internationnal work, innovation, management, organization, Human resources, coaching, communication, CRM, SAS, Unica, Microsoft SQL server 2008, Dynamics
Orange
View- Website:
- orange.com
- Employees:
- 124357
-
Programme Perso Reco PropmeOrange Jun 2023 - PresentVille De Paris, Île-De-France, FranceEn plus de mes activités - je dirige le programme perso reco ProPme qui s'articule autour de 4 axes. 1. Effet Business : Nous optimisons nos campagnes d’acquisition et de rétention, en exploitant de nouvelles données et en développant des scores prédictifs pour nos produits. Nous améliorons également l’expérience client grâce à des solutions de prévention de la détraction et des rapports avancés. 2. Veille / Innovation : Nous intégrons les dernières technologies de traitement du langage naturel (LLM) et utilisons des APIs internes et externes pour enrichir nos données. Nous explorons également des solutions géospatiales et de process mining pour une meilleure compréhension de nos zones fragiles et de nos processus internes. 3. Accès à la donnée : Nous facilitons l’accès à des sources de données diversifiées et complétons notre roadmap de migration vers GCP. Nous assurons une qualité et une exploitation optimale des données pour des analyses approfondies et des décisions éclairées. 4. Run Perso Reco : Nous mesurons l’efficacité opérationnelle de nos scores et mettons en place des pratiques MLOps pour une gestion automatisée et documentée des modèles. Nous supervisons également l’administration des utilisateurs et des données sur GCP, garantissant une propagation fluide et sécurisée des informations à travers différents systèmes.Pour ce faire, nous fonctionnons a budget contraint en utilisant toutes les briques techniques que l'entreprise met à notre disposition : Power BI, Dataiku, Google Cloud Platform (BigQuery, ML, Python) mais également les LLM mis à disposition. -
Responsable Data & Ai Au Sein D'Orange/DefOrange Mar 2014 - PresentRégion De Rennes, FranceManager of B2B analytics portofolio regarding customer knowledge and economic performance ( 1 year ). Chopin Project Manager of Customer Interaction Analytics ( So called "BI des Interactions" ) :- Collection of B2B SMB Interactions ( Phone, Web, Shop ) in order to understand and visualize the true customer journey through Orange Chanel & process - Provide insight on customer pains - Manage the follow up of initiatives in order to reduce useless interactions and improve customer satisfaction.- Manage the promotion of visualization tools for call center managers ( 200 people ) in order to increase management by Data as new way of coaching- Setup of super customer database so as to recognize customers as soon as they interact with orange.The whole project was done in agile mode with internal partners with the help of capgemini consulting - the technology used were:- R/Python for data exploration and studies- Cassandra for industrial project- Qliksense for data-visualtion -
Crm Solutions DirectorOrange Business Services Mar 2010 - Mar 2014Paris - RennesWithin B2B Line of business, manage the whole CRM solutions implemented in M*, Ex-Orange switzerland, Mobinil, OBS Russia, Orange Spain.It encompass Operationnal CRM system ( Peoplesoft ) but also analytical capabilities ( Mining / Campaigning )Within this new position several initiatives were launched:- Low cost CRM for AMEA Zone ( based on MS Dynamics ) - current scope is ( OCIT, Meditel, ODO, Mali, Bostwana, Armenia, Uganda )- Leveraging on BI capabilities ( ACRM communities / New Studies / innovative scoring based on social value, mobility, churn cultural/human)- Expand Analytical CRM functionnalities / footprint- Implementation of new economic model between Orange Business Services & Affiliates - based on service center based in Romania - up to 20 people were recruited in order to deal with deployment projects and operations -
Orange - Line Of Business Entreprise - Head Of B2B Analytical CrmFrance Telecom Sep 2008 - Mar 2010Manage the Analytical CRM department which consist in a bundle of analytical capabilities ( B2B referential, datawarehouse - datamart - campaign management tool )1- Ensure the think, build, run of the Analytical CRM deployed in France, Belgium, Switzerland, Spain, Egypt and Russia.2- Manage the change of the solution and organization Succeeded in transforming the Analytical CRM in cost effective ways, - Finding new and innovative solution based on Unica 8 & Microsoft SQL server- Nearshoring run, BI activities in Romania -
B2B Referential Programme ManagerFrance Telecom 2006 - 2008Région De Paris, FranceBusiness owner of RCE programm ( Customer Referential for Orange Group ) -
B2B Referential - Functional DesignerOrange Business Services 2003 - 2007Business owner -
Technical CoordinatorOrange 2001 - 2003Région De Noisy-Le-Grand, FranceSystem engineer ( SAP, Unix, Oracle )Platform managementScripting / dev -
Icis ProjectIbm 1998 - 2001Functionnal & test designer
Sylvain B. Education Details
-
Lycée Gustave EiffelT
Frequently Asked Questions about Sylvain B.
What company does Sylvain B. work for?
Sylvain B. works for Orange
What is Sylvain B.'s role at the current company?
Sylvain B.'s current role is Enthousiaste tenace et déterminé.
What schools did Sylvain B. attend?
Sylvain B. attended Ecole Nationale Supérieure D'arts Et Métiers, Lycée Gustave Eiffel.
Who are Sylvain B.'s colleagues?
Sylvain B.'s colleagues are Yvon Gourhant, Tomy Orange, Yohan Bertille, Nathalie Gendron, Safa K., François-Mickael David, Geneviève Weber.
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