Sylvain Mislanghe Email & Phone Number

Lille, Fr

Nivelles, Belgium

Sin-Martens-Latem, Flanders, Belgium

. Management- Team of 2 employees- Recruitment, job definition, coaching. Marketing development for the aggregates range- Market analysis- Animation of the range (products, communication, sales channels)- Sourcing, supplier management and reporting (SAP)- Implementation of commercial actions (new product launches and destocking actions)- Follow-up of key accounts. Implementation of BeNeLux, France operational communication tools for the B.U. Building & Façade- Animation of social networks- Creation of tools for the sales team (POS kits, sales tools)- Events in BeNeLux & France- Creation of packaging- New product meetings and training- Creation of the new website & updates- Management of customer's request - related to marketing & communication topics

Deurle, Belgique

• Développement marketing pour la gamme de granulats- Analyse marché- Dynamisation de la gamme (produits, supports de communication, canaux de vente)- Sourcing, gestion des fournisseurs et reporting (SAP)- Mise en place d’actions commerciales (lancements nouveautés et actions de déstockage)- Suivi des grands comptes• Mise en place des outils de communication opérationnelle France, Benelux- Création de supports pour l’équipe commerciale (kits PLV, outils d’aide à la vente)- Events en France et au Benelux- Elaboration des packagings- Réunions et formations « nouveaux produits »- Mise à jour du site Internet- Gestion des demandes « Communication » en provenance des clients

Beauvais, France

Beauvais

- Design and management of the marketing action plan for the Valtra brand in France- Strategic intelligence- Marketing analysis and recommendations for the European management on all aspects of the mix- Involved in marketing meetings in Europe (keynotes) and France- Implementation of a marketing development plan with distributors (CRM, ....)- Presentation of actions to the sales team- Press relations, media plan, exhibitions and organisation of events- Briefing and management of several creative agencies, digital, media plan- Press releases and relations with the professional press- Organisation of brand related events (product launches, conventions)- Participation in international shows as a project manager- Digital and direct marketing activities- Adaptation of centrally produced solutions to the French market (ephemeral sites, community site)- Animation of French websites- Creation of traffic and data acquisition, applications on ANDROID and IOS platforms (sales tools), several direct marketing print campaigns- Use of a mailing platform for the distribution network- Management of annual budgets of 1.5 million euros- Annual communication budget under my full responsibility- Sourcing of suppliers, reporting

Marketing of advertising solutions on the Internet B to B (for agricultural companies)- Sales and advice on direct marketing (mailing, e-mailing and faxing)

Maîtrise De Marketing Et Communication (Mcc), Marketing, Communication

Activities and Societies: Joueur dans l'équipe de handball du club de LOMME Membre de l'association des anciens élèves de la formation MCC

Dut Techniques De Commercialisation, Marketing, Communication, Vente

Activities and Societies: Joueur du club de handball de REIMS