𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Conducted comprehensive market research and competitive analyses to inform the development of a new pricing strategy, defined buyer personas, and identified high-potential target audiences for targeted marketing campaigns.- 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Developed and implemented effective marketing strategies and plans aligned with the association's strategic roadmap, ensuring the successful delivery of defined marketing initiatives.- 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Led the selection and implementation of Microsoft Dynamics 365 CRM, overseeing the working group responsible for requirements gathering, data integration, and tool configuration. Provided comprehensive training and ongoing support to drive tool adoption within the team.✔️𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Significantly improved operational efficiency by revamping association processes, accelerating internal information exchange, and reducing response times to prospects from several weeks to just a few days.- 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Successfully implemented Microsoft Dynamics 365 CRM, enabling streamlined workflows, enhanced data management, and improved customer engagement.

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Deploy a new strategy and editorial line based on brand values, personal buyers and journeys - Feed marketing content into the campaigns of conquest, nurturing and upsell of the 5 Bus and reports on their performance (ROI, Webanalytics, etc.) - Launch new inter-team collaborative tools, Implements RACI and Workflows, optimise production procedures

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Develop, execute, and steward integrated digital marketing strategies/plans designed to optimize engagement, leads, sales and competitive position - Lead team of 9 Digital Marketing Specialists, Digital Producers, UX Architect/designers, Front End Developer in the creation of digital assets, project management of campaign and site centric initiatives.- Drive best practice digital experiences that showcase Resmed’s innovation story, amplify our product stories globally and contribute to overall brand and sales goals✔️𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Deliver recommendations to product/commercial teams on proposed digital strategy, channel plans and digital marketing program concepts, execution and analysis based on best practices and program objectives- Overview requirements collection for a roll out of Global Marketing Automation platform- AEM Optimisation and DTM implementation- Integrate digital strategy into overall marketing process, partnering with Marcomms teams to facilitate integrated approach and ensure ResMed’s strategy is appropriately realized in the digital space- Expert with program management related to global and multiple country websites and new product launches- manage short/long term digital marketing strategies and execution of website redesigns (content, UX, design), SEM, SEO and digital creative development on all owned, earned and paid properties- Deep understanding of online marketing best practices, industry trends and technology, including Analytics, Search, Content Planning, Email/Nurture, SEO, Social Media, CMS, Personalization, Remarketing, Paid/Earned/Owned Acquisition, Affiliate, Attribution, UX, Testing & Optimisation, CRM etc. Facilitate knowledge sharing with internal teams

Major projects included: Digital:- Implement multiplatforms digital and integrated campaigns to increase sales and acquisition program - Set up social media and content strategy in collaboration with media and creative agencies Content:- Supervise the online content strategy for the customer facing activation ‘Crashed Car showroom’. Deliver an equivalent online experience through a content hub: Saferchoices.nrma.com.au Implement successful content distribution using social media, PR, Paid content seeding, bloggers outreach, Innovid and Outbrain to allow the content to meet its audience.- In charge of Customers’ eNewsletter re brand and editorial optimisation (reach: 1,200,000 emails) to increase engagement and brand advocacy- Production of informational videos on insurance and safety tipsMobile:- Responsible for mobile marketing initiatives: Responsive design for eDM, “click to call” on mobile banners, optimisation of applicationsSponsorship:- Manage relationship with media publisher Mediamotive, Carsales.com.au and optimise digital activities on the network, set up innovative new native advertising and drove increase in click through rate of 300%- Supervised West Sydney Wanderers, Football NRMADE BETTER application production - Responsible for the implementation of 2015 Campaign Ultimate Bronco where users must select their ultimate player for each gameBrand:- Co authored Brand guidelines for the launch of new positioning for 3 brands, NRMA: NRMADE BETTER and SGIO/C, Surprisingly Good Insurance. Merge guidelines with Online GEL.- Metrics analysis and reports, implement “cookie crunch” tracking on display placements to collect brand insight on performance and cut through of brand display ads

Production of a Business and Marketing plan for a premium cooking school / luxury and cultural tour in the south of France.

- Construction of quarterly business plans and media briefs, set up revenue, margin and various online metrics targets- Manage Display, Search and Affiliate network activities, report on results and optimise their actions. Work closely with media, affiliate and creative agencies- Overview the weekly production of Online/ Offline transactional marcoms - Implement acquisition campaigns and segmentation of the Dell databases (300,000 members)- Plan and execute eDMs testing and optimisation (eCRM) - Project manage the production of a mobile site and mobile application in collaboration with Google- Launch of Social Media platforms such as Facebook Fan pages (30,000 Fans), twitter and roadmap social media activities, content production and conversations’ moderation- Metrics analysis and reports (clicks, sales and eRevenue). - Strategy and media activities optimisation

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: Manage the relationship with Dell Consumer team, responsible for the strategy, production andreporting on the brand and transactional activities for this segment.✔️𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Overview weekly production of transactional marcoms (banners, eDMs)- Segmentation of the Dell database (270,000 members)- Design Studio – Make it yours Competition. Design competition- Alienwarearena.com gaming micro site and Clan Challenge 2010 event organisation (Winner of the Brand Awareness and Positioning IAB Award 2010) - Build, launch and maintain the Dell Australia Facebook page- Set partnership between Dell and the Biennale of Sydney 2010- Weekly Metrics and financials reports

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:: Work on a portfolio of accounts managing their digital projects:- BHP Billiton- Brookfield Mutliplex- Headspace- Paddy Pallin✔️𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Managing projects for BHP Billiton.com, including overview of strategy, design, build & website deployment- BHP Billiton/ Rio Tinto merge: Designing landing to present the merge with Rio Tinto and the voting process toshareholders. (online voting functionality)- Update and maintain Brookfieldmultiplex.com and other projects (eCRM)- Implementation of multiplexliving.com- Finalise, update and maintain of Headspace.org.au- Training client on CMS and email broadcasting tools

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: Account management across Dell’s core business categories (Corporate, Government and Education, 500 employees and +) including implementation of brand, DM and Digital Campaigns.✔️𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: - Leveraging Rudd’s Initiative Computer funding to present to independent Schools of Australia about Dell’s products and services. Campaign composed of various collateral including brochures, eDMs and a landing page. - Production management across offline and online Case Studies (bi-monthly) including proactive solutions to improve these Case Studies.- Tactical Customer Acquisition management and strategy

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:Strategic development, creative briefs and account management on the American Express Membership Rewards and First Year Engagement programs. - Implementation of DM and Digital Campaigns.✔️𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: - Production of two 44 pages catalogues including three onserts as part of the Membership Rewards Program Ascent and Choices (Ascent: 300,000 units, budget allocated: $500,000, Choices: 60,000 units, budget allocated: $100,000) - Repositioning and refreshing Cardmembers perception of the American Express travel services TravelKey, TravelKey Online and TravelKey Special Fares. - Production of different DM and eDM campaigns to communicate the benefits and services of the loyalty program as well as special offers. - Climate Champion on the STW Climate Challenge; In-house initiative launched to assist STW in identifying opportunities to reduce the group impact on the environment.

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Managing a team of 3 sales staff successfully to consistently exceed sales targets (Increase sales from 1672 energy efficient light globes installed the first month to 117,560 within 6 month)- Monitoring and training staff on environmental issues, carbon offset and energy efficiency recommendations- In-depth analysis of Installs and forecasting for future business initiatives- Implementing new processesMajor projects included:- Recruiting trades people and creating a network of installers (NSW & ACT)- Generating more installs of energy efficient products- Increase brand awareness, Shift perceptions about Global Warming✔️𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:- Have doubled the number of trades people involved in the program- Opening opportunities with different partners (Involving new agents in the program such as Tradelink; Mitre 10 and the Master Plumbing Association ), resulting in great opportunity to increase the brand awareness among

Sara Lee – Moments Campaign𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:In charge of the implementation of the new Sara Lee Moments global campaign. Responsibilities include strategic development, creative briefs and account management. Implementation of a DM Campaign using innovative communications methods, media and creative.Using a small budget ($1,200,000) to directly engage with consumers putting them at the heart of the idea.Tourism Australia – Business Event 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: In charge of the international implementation of the new Tourism Australia, Business to business campaign, aimed at Business leaders to increase the interest and in turn the number of business events held in Australia. Responsibilities include strategic development and creative briefs; account management and the set up of new international processes, working closely with the head of strategic planning.Implementation of a DM international Campaign ($1,600,000)