Opia is an agency specialized in creating differentiated promotional campaigns, recognized for offering an intelligent alternative to costly and value-destructive price discounts: cashback offers, trade-in programs for your old device, gifts with purchase, satisfaction guarantees, referral programs, and much more!Drawing on over 15 years of experience in the consumer goods and home market (electronics, multimedia, home appliances, electric mobility, furniture, etc.), we craft… Show more Opia is an agency specialized in creating differentiated promotional campaigns, recognized for offering an intelligent alternative to costly and value-destructive price discounts: cashback offers, trade-in programs for your old device, gifts with purchase, satisfaction guarantees, referral programs, and much more!Drawing on over 15 years of experience in the consumer goods and home market (electronics, multimedia, home appliances, electric mobility, furniture, etc.), we craft high-impact promotional campaigns that engage the target audience, boost sales, increase average selling prices, and enhance brand recognition.We are proud to work with prestigious international brands and numerous leading specialist retailers in their markets.Opia not only manages promotional campaigns from A to Z but also provides perfect financial predictability by assuming financial risks on your behalf:be bold with us! Show less

Customers' Camp supports companies (retailers and brands) in transforming their business model for sustainable omnichannel performance. C-Camp engages with executives to understand and challenge their vision, translating it into commercial and marketing strategies.We then assist operational teams in driving change by giving meaning to their actions while leveraging concrete and immediate action plans.Our value proposition lies in our strong knowledge and understanding of the… Show more Customers' Camp supports companies (retailers and brands) in transforming their business model for sustainable omnichannel performance. C-Camp engages with executives to understand and challenge their vision, translating it into commercial and marketing strategies.We then assist operational teams in driving change by giving meaning to their actions while leveraging concrete and immediate action plans.Our value proposition lies in our strong knowledge and understanding of the retail value chain, from procurement to sales, as we have worked operationally across each link!Therefore, our areas of intervention are diverse, spanning from upstream to downstream:• Procurement: defining customer needs, store or supplier strategy, offer redesign, private label product sourcing, procurement strategies, partnerships, alliances, preparation and conduct of strategic negotiations, organizational transformation• Sales: category management, commercial and marketing strategy, communication, customer knowledge, pricing, permanent-promotion mix, omnichannel go-to-market, distribution, merchandising, customer journey, network monitoring and animation, operational excellence. Show less

As a member of the Executive Committee (Comex) for Merchandise and head of the unique cross-functional department overseeing Food and Non-Food categories in France, I lead my team in transforming commercial models.• Complete Restructuring of Merchandise Operations Model and Investment in Carrefour Loyalty Program:Transforming from a transactional offering to a loyalty-based relationship through a comprehensive overhaul of commercial operations and investments in the Carrefour… Show more As a member of the Executive Committee (Comex) for Merchandise and head of the unique cross-functional department overseeing Food and Non-Food categories in France, I lead my team in transforming commercial models.• Complete Restructuring of Merchandise Operations Model and Investment in Carrefour Loyalty Program:Transforming from a transactional offering to a loyalty-based relationship through a comprehensive overhaul of commercial operations and investments in the Carrefour loyalty program.• Innovative Partnerships Contracting and Launch of Unprecedented Commercial Operations:Initiating groundbreaking commercial operations supported by powerful web-to-store digital campaigns through innovative partnership agreements.• Omnichannel Commercial Strategy Reconfiguration:Revamping the omnichannel commercial strategy for the Non-Food sector as part of the turnaround plan, focusing on consumer categories and enhancing online and offline customer experiences.• Change Management through Cross-Functional Team Leadership:Leading change management by overseeing cross-disciplinary teams from Rue du Commerce and Carrefour, including headquarters, marketing, communications, digital, and store formats. Show less

I am rewriting Carrefour Group's global partnership strategy in a highly deflationary market environment, focusing on some of the most innovative and complex product categories in retail.• Development, negotiation, and implementation of new commercial collaboration principles between our partners and all our countries, based on deep operational engagement from Carrefour. Targeting a revenue base exceeding €1 billion.• Historic signing of new European and global agreements… Show more I am rewriting Carrefour Group's global partnership strategy in a highly deflationary market environment, focusing on some of the most innovative and complex product categories in retail.• Development, negotiation, and implementation of new commercial collaboration principles between our partners and all our countries, based on deep operational engagement from Carrefour. Targeting a revenue base exceeding €1 billion.• Historic signing of new European and global agreements, positioning Carrefour World Trade as an indispensable ally to our subsidiaries and a major retail player for our suppliers. Show less

As the P&L Manager overseeing purchasing all the way to online and in-store sales, I established the specific "Consumer Products" department within the highly specialized realm of technical products.• Member of the Steering Committee for the European purchasing center.• Management of a diverse team of over 20 employees with various specialties.

Achieved a historic milestone by consolidating multi-country purchases for promotions of unprecedented power in the PC market. Accelerated the development of new private label product lines, from their definition to sourcing and global deployment.

Negotiation and international management of brand agreements. Definition and launch of the first private label product ranges with global coverage

Centralization of all purchasing and procurement activities for warehouses and distribution centers. High-stakes negotiations following the Carrefour-Continent merger

Manager of this unique establishment in New York, established in 1972, which provides the opportunity to play chess day and night, engage with enthusiasts, and purchase games of various origins and materials.