Sylvain Senecal

Sylvain Senecal Email and Phone Number

Professor of Marketing @ HEC Montréal
Carignan, QC, CA
Sylvain Senecal's Location
Carignan, Quebec, Canada, Canada
Sylvain Senecal's Contact Details

Sylvain Senecal personal email

n/a
About Sylvain Senecal

Sylvain Senecal is Professor of Marketing, RBC Financial Group E-commerce Chair, and Tech3Lab Co-director at HEC Montreal. Prior to joining HEC Montreal in 2004, he was Assistant Professor of Marketing and Electronic Commerce at the University of Toledo (Ohio, USA.). He has taught several marketing and ecommerce courses in Austria, Canada, France, South Korea, and the United States.His research interests are related to consumer marketing on the Internet (decision-making, social influence, personalization, web site evaluation, clickstream analysis) and consumer neuroscience. His work has been presented at several international conferences (e.g., Australia, Canada, Finland, United States) and published in marketing and ecommerce scientific journals such as the Journal of Retailing and the International Journal of Electronic Commerce.He holds a M.Sc. and a Ph.D. in marketing from HEC Montreal. Prior to his academic career he held marketing positions at Arcelor Mittal. He has worked or currently works with various canadian and international companies. He is also President of imarklab, an interactive marketing intelligence consulting firm.Specialties: E-commerce, online retailing, consumer behavior

Sylvain Senecal's Current Company Details
HEC Montréal

Hec Montréal

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Professor of Marketing
Carignan, QC, CA
Sylvain Senecal Work Experience Details
  • Hec Montréal
    Professor Of Marketing
    Hec Montréal
    Carignan, Qc, Ca
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  • Hec Montréal
    Professor Of Marketing
    Hec Montréal Jun 2013 - Present
    Montreal, Canada Area
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  • Hec Montreal
    Associate Professor Of Marketing
    Hec Montreal Jun 2004 - May 2013
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  • Rbc Financial Group Chair Of E-Commerce
    Chairholder
    Rbc Financial Group Chair Of E-Commerce Sep 2007 - Present
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  • Tech3Lab | Hec Montréal
    Co-Director
    Tech3Lab | Hec Montréal May 2011 - Present
    Hec Montreal
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  • Imarklab
    President
    Imarklab Apr 2012 - Present
    Montreal, Canada Area
    Interactive Marketing Intelligence
  • Cube
    Co-Founder
    Cube 2018 - Present
    Montreal, Canada Area
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  • Edhec Business School
    Visiting Professor
    Edhec Business School Jan 2015 - Jan 2022
    Nice Area, France
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  • Kedge Business School (Formerly Bem)
    Visiting Research Professor
    Kedge Business School (Formerly Bem) Oct 2009 - Jan 2022
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  • Johannes Kepler University
    Visiting Professor
    Johannes Kepler University Jun 2010 - Jul 2010
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  • University Of Toledo
    Assistant Professor Of E-Commerce And Marketing
    University Of Toledo Aug 2002 - May 2004
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  • Arcelormittal
    Marketing Analyst And Customer Service Manager
    Arcelormittal 1995 - 1999
    Canada
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Sylvain Senecal Skills

Marketing E Commerce Marketing Strategy Marketing Research Web Marketing Consumer Behaviour Market Research Research Online Marketing Strategy Marketing Communications Analysis Business Strategy Social Media Marketing Digital Strategy French Interactive Marketing Digital Marketing Data Analysis Google Analytics Statistics Analytics Market Analysis Web Analytics Marketing Management Segmentation Analytical Skills Neuromarketing Research Marketing Teaching And Training Seo Online Advertising Internet Marketing Management Consulting Spss Competitive Analysis Strategic Marketing

Sylvain Senecal Education Details

Frequently Asked Questions about Sylvain Senecal

What company does Sylvain Senecal work for?

Sylvain Senecal works for Hec Montréal

What is Sylvain Senecal's role at the current company?

Sylvain Senecal's current role is Professor of Marketing.

What is Sylvain Senecal's email address?

Sylvain Senecal's email address is sylvain.senecal@hec.ca

What is Sylvain Senecal's direct phone number?

Sylvain Senecal's direct phone number is +151434*****

What schools did Sylvain Senecal attend?

Sylvain Senecal attended Hec Montreal, Hec Montréal.

What skills is Sylvain Senecal known for?

Sylvain Senecal has skills like Marketing, E Commerce, Marketing Strategy, Marketing Research, Web Marketing, Consumer Behaviour, Market Research, Research, Online Marketing, Strategy, Marketing Communications, Analysis.

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  • Sylvain Senécal

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    banq.qc.ca
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