Sylvain Werle Email & Phone Number

Zurich, Switzerland

In charge of the public fundraising strategy.Managing the production of 10 mailings per year (loyalty and acquisition) as well as the "Futura" magazineWorking in close cooperation with Digital, Major Giving and Marketing to deploy a 360° communication and fundraising strategy.

Geneva Area, Switzerland

Different assignments in the organization since 2015 - Fundraising: currently in charge of the public fundraising strategy for Handicap International in Switzerland. Managing Direct Marketing Campaigns (17 Mailings/Year addressed to +/- 720'000 donors/prospects +F2F + Doordrop, generating CHF 4M. gifts in 2019). Selecting thematics and addresses, working closely on mutualization project with HI Germany, HI Headquarters and subcontracting german advertising Agency. Budget follow-up: 1.7 MF/year.- Major Giving: definition and deployment of a 1to1 strategic approach to increase engagement of high potential donors.- Production: redesign of the production process, selection of new suppliers, negotiation, coordination and monitoring of directmarketing productions (graphic designer/agency, printers, lettershops...). CRM / donor care: implementation of a new design to manage new donors and high-donors relationships (thank-you cards, persomalized letters, specific donation certificates..), - Database: update (address transfers, blacklist, merge of duplicates..), creation and maintenance of specific mailing lists (Excel/VBA), payments integration analysis, preparing migration.

Villefranche De Lauragais

Geneva Area, Switzerland

- Managing outsourced IT project & team around Web/Sharepoint services (India),- Developing mapping & matching reporting tools, compiling databases (Access, Excel, Vba/SQL)- Development and world-wide implementation (WE, NA, LA, CEEMEA, ASIA) of Excel/Vba basedstatistics & reporting tools for the Business Analysts and Top Management in Cincinnati, analyzingand forecasting Market, Consumption & Shares (Shares projections, Platinum Award).- Creation of a Database to help team leaders & HR manage relocated personals.- Development of a financial analysis tool (Access/VBA)

Berlin Area, Germany

Work processes analysis to improve the performance of a French Petrochemical Industry (changemanagement role).

Biberach, Germany

Promotion of a business project in the Renewable Energies Sector in Germany. Lead the sales &marketing study; Business Plan, economic efficiency calculation (Excel), worldwidesourcing/purchasing of vegetable oils.

Geneva Area, Switzerland

- Sourcing and buying Notebooks, computer parts & VoIP products in Europe, USA & China (4M Sfr/Year),- Developing new purchasing partnerships.

Chambéry Area, France

Production of outsourced direct marketing campaigns- Consulting mission, followed by the creation and the development of a central purchasing unit offeringproduction and full project-management services, mainly to the direct marketing industry.- Full operational responsibility (prospection and management) of production projects for France and EasternEurope (Russia, Poland, Slovenia, Serbia and Czech Republic) in order to produce mass mailingcampaigns (addressing 1 to 12 flyers & catalogues), targeting 35'000 to 200'000 prospects/Week,- Technical advising, briefing ad. agencies, setting up production drawings,- Identifying target groups, compiling customer databases, brokering custom direct mail mailing lists,- Sourcing and developing cooperations with suppliers in France, Germany, Spain, Switzerland, Italy- Pricing, selling, contracting and coordinating the different subcontractors or logistics all over Europe- Brokering and managing outsourced production services: Printing (offset, rotary, flexo, flyers, catalogues,labels…), Editing, Addressing, Finishing (assembling, folding, die-cutting, binding..), Posting, Fulfilment- Permanent cost, quality and timing control,- International Inventory & logistics management- Producing e-mailings, fax-mailings, micro-mailings (create, personalize, mail or print and post..)Achievements: Extensive experience and Strong technical know-how30% Gross margin, TurnOver01 +50% vs 00

Munich Area, Germany

German Tour Operator specialized with France.- In Charge of Summer (South of France) and Winter (Ski) programs: deep analysis of the offer, demandand turnover, resulting in a full restructuring of my product range.- Auditing/Controlling existing hotels and suppliers of accommodation services, sourcing new ones,negotiating (rates, allotments) and contracting;- Pricing and Margin management, definition of short and middle term targets,- Production of 4 brochures/year: Ski (64p.), Summer (64p.), Groups and Short Trips- Advising travel agencies and packaging special products to meet specific customer needs,- Training & coaching the sales team to improve sales (15-20p.),- Tracking sales and adapting allotments accordingly.Achievements: Global restructuring of my Summer offer '97 resulting in +40% turnover.

Paris Area, France

Promoting services of this advertising agency, direct marketing & sales promotion specialist.

Annecy, France

- A start-up business to develop my brand new marketing concept of a first entirely personalized BtoB bus-mailing around a completely new database compilation generating 250'000 BtoB prospects and matching the prospecting file with that of advertisers.- Business Plan, Mock-up, sourcing suppliers corresponding to the technical specs, contracting/negotiating, selling

Rumilly, France

- Brokering direct-marketing mailing lists and lettershop services as personalization and routing..

Chambéry Area, France

- Prospecting & selling fax and mobile phones in Savoie department.

Wittlich, Germany

Master (M2 / Niv Ii) Meef 2 Langues Vivantes Étrangères, Allemand

METIERS DE L’ENSEIGNEMENT, DE L’EDUCATION ET DE LA FORMATION 2ND DEGRE

Master (M1 / Niv Ii), Sales & Marketing

Business Administration And Management, General

German Language