Sylvester Canasa Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

The successful partner to the world’s leading retailers.PNI Digital Media provides an enterprise-class ecommerce software platform. When retailers want to offer an exceptional print-on-demand shopping experience – they come to us. By licensing our platform, retailers can empower their customers to create custom products that fit their needs – through online, mobile or in-store kiosk solutions. With our leading-edge platform and exclusive design templates at their fingertips, customers can create personalized photo gifts to celebrate everyday life or design a brand identity with brochures, business cards, flyers and more. With up to 220 million files moving through our cloud-based platform in a day, retailers count on us to deliver an ecommerce landscape that is reliable, enjoyable and easy-to-use.That’s why our people are PNI’s greatest assets. It’s our passion, ambition and collaboration that consistently leads us to innovation. And that innovation is what allows us to lead the industry.

Vancouver, Canada Area

Was head of the marketing department and managed the entire team. Developed and refined the company’s branding. Defined the overall messaging for the entire organization and its products. Was solely responsible for developing and executing the company’s marketing timeline and go-to-market product strategy. Oversaw all marketing campaigns, including digital, email and event marketing, as well as the production of corresponding promotional collaterals.Essential member of the company’s senior leadership team and worked closely with C-suite team to develop successful business and growth strategies, including acquiring and nurturing key business partnerships. Was also a member of the product team where I helped define and validate key development items from MVP to product launch. Key success driver for a challenging product pivot that dictated an overall change not only in messaging but a major rebranding initiative.

Vancouver, Canada Area

We are a Vancouver-based proptech startup with a vision and passion to bring groundbreaking changes to the real estate industry. We have high hopes that our product will bring our communities closer together by introducing unprecedented levels of responsiveness, efficiency, convenience, and transparency in different aspects of the real estate services.

Vancouver, Canada Area

Key member of the company’s Project Management Office. Responsible for managing the marketing project board and closely works with the development team to ensure all tickets are completed accurately and on schedule. Utilizes the Agile project management system to effectively manage sprint cycles, ensuring all requirements from the business team are properly communicated to the developers to avoid errors and inefficiencies.Runs the marketing team’s campaign management platform to ensure that all deliverables are done in a timely manner. Currently overseeing the company’s major rebrand and website redesign. Heavily involved in the development of the company's brand new digital product. From MVP to upcoming beta launch. Works with all of the company’s key stakeholders to ensure that both marketing and development efforts are driving towards defined short and long term goals.Applicable Skills:Project management processesAgile workflow cycleQA & UAT testingProject risks and requirement analysisProject budget managementPM tools ie, Jira, Trello, & AsanaMedia planning for digital and printSocial media marketingCampaign managementGoogle Analytics reportingSEO & SEMEmail MarketingCRM implementation

Vancouver, Canada Area

nimbyx is a revolutionary software that makes managing the business of dentistry incredibly easy. With one click, nimbyx provides a safe, secure way for dentists, suppliers, manufacturers, dental representatives and dental laboratories to transmit files, payments and vital information between each other.Applicable skills: Campaign management Google analytics reporting Media planning for digital and print Social media marketing SEO & SEM Email marketing Events planning Budget tracking and maintenance Agile workflow process Project management tools such as Jira, Trello & Asana Effective communications skills and public speaking

Vancouver, Canada Area

Managed a multi-million dollar advertising campaign that drove Mogo’s branding andcustomer acquisition efforts. Coordinated creative scheduling, submissions and insertion executions for all marketing channels. Involved in campaign reporting analysis for continuous performance improvements.Marketing lead for direct mail campaigns upwards of 375K list count. This involved coordinating all aspects of the campaign from list sourcing, landing pages, offer types through to physical collateral and mail drops.Coordinated email marketing campaigns from creative conception to launch. Involved in design, user experience and overall messaging of outgoing emails. Ensures proper tracking links are in place for future reporting analysis. Knowledgeable of all policy requirements for full CASL compliance.Project managed various marketing events, such as the largest activation at the 2016 Diner en Blanc, award nominated Mogo Adulting 101 and the Toronto Honda Indy Maxim Party.Was also responsible for maintenance and reconciliation of monthly marketing budgets. This included coordinating payments for all vendors and affiliates.Applicable skills: Campaign management Google analytics reporting Media planning for digital and print Social media marketing SEO & SEM Email marketing Direct mail campaigns Events planning Budget tracking and maintenance Agile workflow process Project management tools such as Jira, Trello & Asana Effective communications skills and public speaking

Vancouver, Canada Area

As the sole member of the marketing department, managed and executed all of the marketingstrategies for the company. Grew their social media following and engagement, effectively increasing the company’s reach.Designed both company’s website, along with all marketing collateral, while adhering to strict brand guidelines. Was responsible for producing industry specific newsletter, blogs and email marketing campaigns. Utilized analytic data to improve processes and strategies.Applicable skills: Campaign management Google analytics reporting Media planning for digital Social media marketing SEO & SEM Email marketing Events planning Budget tracking and maintenance Effective communications skills and public speaking Marketing assets management Website design & management

Vancouver, Canada Area

As the sole member of the marketing department, managed and executed all of the marketingstrategies for the company. Grew their social media following and engagement, effectively increasing the company’s reach.Designed both company’s website, along with all marketing collateral, while adhering to strict brand guidelines. Was responsible for producing industry specific newsletter, blogs and email marketing campaigns. Utilized analytic data to improve processes and strategies.Applicable skills: Campaign management Google analytics reporting Media planning for digital Social media marketing SEO & SEM Email marketing Events planning Budget tracking and maintenance Effective communications skills and public speaking Marketing assets management Website design & management

Vancouver, Canada Area

• Accounts Payable reconciliation• Accounts Receivable tracking and collections• Monthly Billings and Invoicing• HR expense submissions• Assisting Senior Directors • Booking Travel and Events for Management• Front desk and switch board relief• IT assistant• Assisted in Corporate event planning• Social Media content development• Ad-Hoc responsibilities• Maintained outstanding relationships with vendor• Compiled monthly/quarterly balance reports

British Columbia, Canada

• Processing and payment of invoices• Reconciliation of current and aging balances• Worked with other departments to resolve various process issues• Collaborated with Procurement team to streamline workflow processes.• Maintained outstanding relationships with vendor• Compiled monthly/quarterly balance reports

British Columbia, Canada

• Program administrator for corporate credit cards• Auditor for business expenses• Reimbursed/collected funds for company• Enforced and regulated strict corporate employee expense policies• Compiled monthly/quarterly activity

Associates Certification, Social Media Marketing, With Distinction

Activities and Societies: American Marketing Association - BC Chapter

Associates Certification, Marketing Communication, With Distinction

Activities and Societies: American Marketing Association - BC Chapter

Associates Certification, Public Relations/Image Management, With Distinction