Responsible for group marketing and communications strategy. Identify profit centres with group heads and develop marketing programmes that align with the group's business goals. Run and ensure profitability of the group's performance marketing arm Aforemention by FOREFRONT.

Lead the Marketing Communications division, which covers strategy, branding and digital marketing. Manage group marketing services and provide communications solutions to an array of clients. Oversee and synergise working relationship amongst shared resources. Co-manage regional and international new business development efforts and contract negotiation.

Spearheaded the Group's European office, setting up SOP for matters range from new business to HR communication.

Responsible for firm's profitability and oversee strategy, performance marketing, and creative functions.

Provide strategic counsel to the management on messaging formulation and alignment, media relations, and communications planning. Create brand standards for all external communication collaterals. Maintain corporate image and identity by updating brand standards quarterly and conduct biannual audits.

Collected personal media contacts, responsible for content development, media relations and client servicing.Accounts handled:1. MBF Cards (consumer)2. Colgate-Palmolive (consumer)3. SUEN Jewellers (lifestyle)4. Wincor Nixdorf (corporate finance)5. Standard Chartered (media monitoring & analysis)6. Standard Chartered KL Marathon (sports)

Developed and enforced company's communications SOP consists of policies, procedures and brand standards. Scheduled periodic internal audit on the company's operation and administration processes.Reorganised internal communication protocol and moderated external communication channels such as marketing collaterals, letters, customers' feedback/enquiries beyond outlet retail operation etc. Practiced active listening and interacted with various key stakeholders such as operation-level employees and retail customers to obtain feedbacks on changes in organisation size, remuneration schemes, working hours, product offerings, corporate identity change etc. Plan and implement business strategies in marketing, human resources, and administration in line with the company's business objectives. Managed a four-member team and reported directly to the Managing Director.Initiated the Company’s social media presence and monitored the interaction personally. Successfully increased brand awareness geographically i.e. obtained presence, awareness and interaction with West Malaysian audiences during pre-expansion period. Developed business intelligent database consists of media monitoring, survey & analysis, and competitor & industry research.

Reported directly to the PR Manager. Execute tasks within the capacity of marketing communication as assigned by the Manager.Involved in marketing research, writing and event facilitation. Conducted daily inspection on colleterals displayed in public area of the Hotel, ensuring all of the printed material is of high-quality or match specification stated in the brand standards.Key learnings: Communication protocol, handling of media enquiries, media liason, media monitoring, event management and project reporting.

To provide clerical support on tasks assigned by the Accounts Manager.