Sylvester Owaga Email & Phone Number

Nairobi County, Kenya

Review, Redesign & Rollout of improved Sales & Customer facing TeamsDevelopment & Implementation of Brand & Marketing StrategyContent & Communication Strategy Development & ImplementationTraining & Culture Change ManagementImprovement of Distribution, Franchise & Retail SystemsIntroduction of Robust Product and Process Innovation SystemInternational Business Growth Strategy

Nairobi, Kenya

Spearhead the Development and Implementation of Commercial Strategy, monitor performance, maintain stakeholder and customer relationships to ensure top line business growthRevamping the route to market for organization productsDrive innovation by introduction of new brands and refresh of existing brandsReview and re-development of sales and marketing structure

Nairobi, Kenya

Introduced a new Sales & Marketing Structure and rejuvenated the Commercial Section, Redeveloped an optimized Route to Market and Route to Consumer for organizations brand. Set business trajectory on the right path back to profitability.Grew sales revenue twofold within the first year

Re-developed the route to market and Distribution of organization productsDevelopment and execution of commercialization plans for new innovative brandsDesigned and implemented a reward and recognition framework for organizationAutomation of sales processes and route to market

Planned and executed a National Consumer PromotionDoubled and Tripled market share of key brands in various regionsCapability development of Sales and Marketing TeamsTraining of Distribution teams

Ma, Communication

Effective Team Management Leadership Formulation of sound business strategy proposals Brand Communication

Executive Diploma, Marketing Management & International Marketing