Sylvia A Email and Phone Number
Experienced B2B Marketing Manager who has handled multiple marketing and sales roles. Proficient in creation and execution of marketing strategy, content creation, digital marketing, demand generation campaigns, internal and external marketing communications.
Red Hat
View- Website:
- redhat.com
- Employees:
- 16145
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Senior Program Marketing ManagerRed Hat Jan 2023 - PresentSingaporePlan, lead, and implement marketing programs and initiatives for Red Hat Services. -
Product Marketing ManagerStarhub Jan 2020 - Jan 2023Singapore• Responsible for GTM Strategies for 5G IoT solutions, Voice and collaboration, ICT, and managed services under Enterprise Business Group• Develop awareness and drive demand generation campaigns through integrated multi-channel campaigns• Lead the development of content that showcases the value proposition of the solutions and StarHub key differentiators• Develop and track marketing launch plans for new products and solutions, ensuring that each plan yields the desired ROI and drive growth for Enterprise Business• Establish and own key relationships with Solution partners for joint Go-To-Market programs• Planning and organization of webinars and special events to drive customer acquisitions -
Product Marketing Manager, Servers And Infrastructure Management SoftwareFujitsu Global Sep 2017 - Sep 2019- Create marketing strategy and compelling value prop to improve the market position of Fujitsu Servers and Datacenter Management software- Lead the production of all relevant marketing assets that align with product strategy and messaging- End-to-end planning and execution of new product launches as well new version announcements- Collaborate with Digital Team on driving awareness and maximize engagement through various digital channels and related activities online - Create compelling marketing communication messages for both external and internal distribution- Understand the competitive landscape and create relevant competitive materials to enable sellers with Fujitsu competitive advantage- Deliver sales and channel enablement materials to support sales journey including battle cards, webinars, conversation guides -
Content Marketing, Hybrid Integration; Product Marketing, Ibm Datapower GatewayIbm Dec 2015 - Aug 2017Bengaluru Area, India- Deliver GTM plan and work on executing the marketing initiatives in collaboration with internal stakeholders - Deliver core product messaging and create assets that align with the product strategy- Create content marketing strategy, content blueprint, narrative across the buyer journey - Work with Campaign team on campaign logic map and formulate integrated marketing campaign to drive pipeline through events, email marketing, webcasts, digital techniques - Collaborate with Digital Strategist on digital journey optimization, create social content and other digital assets that resonates with the audience - Own DataPower social channels and drive engagement through the regular distribution of new content- Lead creation of all internal and external communications and distribution through supporting channels, social media and proactive emails - Enable sellers with sales enablement assets and execute tactics to address pipeline gaps- Provide channel-ready enablement including quick pick materials, conversation guides, partner communications - Create and lead GTM plan for new product launch and work on delivering end to end launch materials -
Product Marketing Manager, Websphere MqIbm Mar 2013 - Nov 2015Bangalore• Create and execute strategies for MQ family in collaboration with Product Management, Sales and extended marketing teams• Responsible for driving marketing pipeline, understand pipeline gaps and develop action plan to fulfill the gaps through marketing tactics • Work on creating relevant product collaterals and sales enablement materials• Planning and execution of product launches and announcements• Responsible for communication, web presence, social campaigns, webcasts etc -
Sales And Marketing Asset ManagerIbm Aug 2010 - Mar 2013Bangalore, India• Create and manage sales and marketing assets for BPM and ODM solutions• Create a single view dashboard of all assets and review the performance • Ensure Sales and Partner Portals are current with up-to-date presentations, collaterals, messaging • Ensure the latest assets are made available in sales plays and other marketing events -
Embedded Global Business Unit-Account RepOracle Feb 2008 - Aug 2010• Part of the Oracle Embedded Global Business Unit Team- Managing ISV/OEMs across the states of New England, New York, New Jersey and Connecticut• Drive old and net new revenue from existing Install base and net new accounts• Analysis and in-depth understanding of customer business model, their needs and effectively communicate Oracle Value Proposition• Recruit new ISVs for licensing agreements and Oracle Partner Network -
Area Sales ManagerRedington India Ltd Jan 2006 - Jan 2008• Channel sales of Lenovo range of products, IBM servers, Fujitsu laptops, HCL commercial and consumer range of products, PCS Tech range of products, Tandberg Data storage products.• Study and analyze the market trend & closely work with the Product Team for stock planning, SKU pricing, stock liquidation• Study the competitor products and strategies and devise plans to counter that• Work with Vendor Team to promote attendance to Marketing campaigns during Product Launches
Sylvia A Skills
Sylvia A Education Details
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Digital Marketing: Strategies, Models And Frameworks -
Marketing/It
Frequently Asked Questions about Sylvia A
What company does Sylvia A work for?
Sylvia A works for Red Hat
What is Sylvia A's role at the current company?
Sylvia A's current role is B2B Marketing | Product Marketing | Program Marketing.
What schools did Sylvia A attend?
Sylvia A attended Nus Business School Executive Education, Balaji Institute Of Modern Management, Malaviya National Institute Of Technology Jaipur.
What skills is Sylvia A known for?
Sylvia A has skills like Product Marketing, Solution Selling, Channel Sales, Key Account Management, Account Management, Sales, Channel Partners, Software As A Service, Business Development, Business Analysis, Content Marketing, Competitive Analysis.
Who are Sylvia A's colleagues?
Sylvia A's colleagues are Caitriona O'donovan, Raha .m, Roshan Kumar, Lucas López Montero, Tyler Diacon, Imani Martinez, Ricardo García Cavero.
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Sylvia Schuyer
Visual Entertainer - Magician - International Presenter - Ringmaster - Multi Lingual Presenter - Owner Esdee Productions - Female Magic Entertainer - Official Fism Jury Member - Member Of The S.A.MRotterdam1glamourmagic.nl -
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