Sylvia Banderas Coffinet Email and Phone Number
Sylvia Banderas Coffinet work email
- Valid
Sylvia Banderas Coffinet personal email
- Valid
Sylvia Banderas Coffinet is a distinguished executive leader and former CEO, CRO, CBO, known for her visionary approach and extensive expertise in media strategy, multicultural marketing, and DEIB advocacy. With nearly two decades of experience, Sylvia is dedicated to amplifying the collective voice of the Latino community in media, driven by the belief that diverse storytelling can foster a more tolerant and equitable world.Career Highlights:Throughout her illustrious career, Sylvia has been instrumental in launching pivotal content franchises and brand initiatives for Latino media. Her notable achievements include:POPSUGAR's Juntos x Target LaunchHola! USA's Latina Powerhouse x Estée Lauder CompaniesPeople en Español's Chica x MaybellineSylvia has successfully monetized brand launches with top-tier partners like Ford, Delta, Estée Lauder Companies, L'Oréal USA, Procter & Gamble, Macy's, Ulta Beauty, Johnson & Johnson, Walmart, and Toyota, generating over half a billion dollars in revenue.Advocacy and Recognition:Born in Mexico, Sylvia is passionate about being a role model for the Latinx community and championing equity and representation in media. Her accolades include:Forbes “Trailblazing Latina Executive in Media”Interview on Univision's Despierta America about her journey as an undocumented child in the USCongressional recognition from Congresswoman Linda T. SanchezCommendation from the County of Los Angeles for mentoring underprivileged Latina youth through ELLASHonors & Distinctions:2024: National Association of Broadcasters Broadcast Leadership Fellow2023: The Alumni Society Class of 2023 Honoree2022: ANA Multicultural Awards Judge2020: Hispanic Executive Top Ten Líderes2020: Folio’s Top Women in Media "Change Maker Honoree"2018: Forbes “Trailblazing Latina Executive in Media”Keynote speaker/Latinx ambassador for Cheddar, Univision, and E! NewsEducation & Certifications2024: National Association of Broadcasters BLT2020: Diversity, Equity & Inclusion Certification, Cornell University2011: Publishing Course for Professionals, Stanford University2004: BA Latinx Studies & Spanish Literature, Columbia UniversityConnect with Me:Follow Sylvia on @sylviabanderascoffinetSylvia’s journey and accomplishments exemplify her commitment to uplifting the Latino community and championing diversity, equity, and inclusion in media and beyond.
-
Evp, People, Talent And Upskilling4AsNew York, Ny, Us -
Personal Goal PursuitCareer Break Jun 2024 - Present
-
Chief Executive OfficerLatino Media Network May 2023 - Jun 2024Santa Fe, Nm, UsLatino Media Network, a Latina owned and led media company laser focused on serving the Latino Community in the United States. LMN creates cultural pride by inspiring and celebrating our community – our language, our leaders, our stories, our concerns, and our possibilities. At LMN we believe our collective voice can redefine our place in the world, and create community cohesion that allows us to build a brighter future in the US and abroad. -
General ManagerVox Media, Llc. Mar 2022 - May 2023Washington, Dc, UsMarketing Equity & inclusion Partnerships -
General Manager Of Multicultural Brand Partnerships And MarketingGroup Nine Media Oct 2020 - Mar 2022New York, New York, Us -
Publisher/ Chief Brand & Revenue Officer¡Hola! Feb 2019 - Jul 2020Madrid, Madrid, Es -
Publisher | CroHola! Usa Jun 2016 - Jul 2020New York, Ny, Us -
National Advertising Director Of Integrated SalesPeople En Español Jul 2015 - May 2016New York, New York, UsManaged National Integrated Sales team consisting of 9 Sales Representatives across the US territory. Reported daily, weekly, monthly sales numbers to top Time Inc. Sales Executives that lead to company wide roll-up on Wall Street. Directed research and built brand strategy across all platforms. Managed P&L. Built custom integrated sales solutions with Marketing team for national clients. Administered sales goals, and supervised estimates and projections. Drove integrated sales and supported all Sales Representatives in all marketing and sales capabilities. Hired and trained new sales and marketing representatives. -
Executive Beauty And Fashion DirectorPeople En Español Jan 2012 - May 2016New York, New York, UsManaged and oversaw Beauty, Fashion and Retail accounts for all brand properties (print and digital) and live events franchises. Increased sales for two consecutive years and exceeded sales goals; drove highest revenue to the organization. Broke more than 40 new accounts in four years. Substantially increased sales volume and SOM of existing accounts. Trained and mentored new sales representatives. Developed & implemented checks and balances system to restructure book layout and positioning challenges due to high beauty volume (55% of total business). Conceptualized and sold a launch product (CHICA) for 2014. Served on brain trust responsible for planning HOT Study research questions and topics for the 2014 study. Worked directly with Corporate Consumer Marketing to develop circulation strategy for luxury consumers recruitment. Served as point person for VIP clients/talent at large scale events such as Festival, 25 Most Influential Women and Bellos. "MIN Director-Level Sales Person of the Year" nominee, 2014 & 2015. "Sales Person of the Year, People en Español," winner, 2013, 2014 & 2015
-
Beauty DirectorGlamour Oct 2011 - Jan 2012New York, UsNegotiated RFP’s, rates, positioning and added value for key Beauty Accounts like Revlon, Nivea, Avon, Shiseido, Clarins, and Laura Mercier. Served on task force to brainstorm for Glam Belleza brand launch utilizing my experience in the Hispanic Market. Led competitive sales effort task force as Sales appointment with marketing team. Within two months, broke two new Beauty Accounts (Nivea Body Wash and Moroccan oil) with significant schedules. Sold 2011 Preferred Partnership Program to Revlon (60+ NEP’s and over 400K in digital revenue). Sold custom sponsorships that were digital first buys. Worked with marketing to create smaller budget solutions to break new beauty accounts -
Beauty DirectorLatina Magazine 2010 - 2011New York, Ny, UsHeld sole responsibility for sales, business development, client relationship management and account management in the Beauty category for Latina Magazine and Latina.com (beauty list accounted for 40% of Latina’s total annual revenue). Managed all of L’Oreal USA's business (over 124 pages). Sold L’Oreal Paris 15th Anniversary impact unit and event sponsorship. Broke four new Beauty accounts with significant schedules: Essie, Frederic Fekkai, YSL, and Chanel. Additional Beauty accounts included: P&G, Coty, LVMH, Unilever, Chanel, Estee Lauder, Puig, Shiseido. Negotiated RFP’s, rates, positioning, and added value. -
Beauty ManagerHearst Magazines Nov 2007 - Sep 2010New York, Ny, UsManaged a $1.7+ million-dollar Beauty account list. Broke over 40 new accounts. Increased revenue by over 30% in 2008. Researched prospective clients and initiated first contact in order to break new business. Created special sections and custom programs for advertisers. Negotiated rates, positioning and added value programs. Won the T&C “monthly sales challenge” for 4 consecutive months.
Sylvia Banderas Coffinet Skills
Sylvia Banderas Coffinet Education Details
-
Columbia UniversityLatino Studies
Frequently Asked Questions about Sylvia Banderas Coffinet
What company does Sylvia Banderas Coffinet work for?
Sylvia Banderas Coffinet works for 4as
What is Sylvia Banderas Coffinet's role at the current company?
Sylvia Banderas Coffinet's current role is EVP, People, Talent and Upskilling.
What is Sylvia Banderas Coffinet's email address?
Sylvia Banderas Coffinet's email address is sy****@****dia.com
What schools did Sylvia Banderas Coffinet attend?
Sylvia Banderas Coffinet attended Columbia University.
What are some of Sylvia Banderas Coffinet's interests?
Sylvia Banderas Coffinet has interest in Social Services, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Sylvia Banderas Coffinet known for?
Sylvia Banderas Coffinet has skills like Digital Media, Integrated Marketing, Beauty Industry, Digital Marketing, Advertising, Social Media Marketing, Magazines, Digital Strategy, Advertising Sales, Social Media, Media Planning, Brand Development.
Who are Sylvia Banderas Coffinet's colleagues?
Sylvia Banderas Coffinet's colleagues are Erwin Dechavez, Varun Kumar B H, Sarah Duff, Lisa Abe, Earnie Stevenson, Geisa Assis, Nadine Bauman.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial