• Led development of multiple high priority, accelerated timeline Innovation launches for Kim Crawford and Robert Mondavi Private Selection• Led additional projects around pricing changes, brand positioning changes, and tactical planning strategy and execution

• Led marketing department for start-up estate distillery, focused on growing Source One Vodka and Juniper Grove Gin brands, while whiskies aged in barrel (2024 launch) • Responsible for annual strategic planning, development and implementation of marketing strategy, communications, and PR activities to expand distribution and market share in 8 key markets across 5 states • Collaborated with Sales, Finance, Operations, Hospitality, Design, and hired external agencies (paid media, PR, events, social media), to fuel 360 Marketing across consumer touchpoints, with focus on awareness / trial to fuel nascent growth stage • Key successes: Led planning of DTC e-Commerce social media advertising campaign with A / B testing to optimize toward purchase; Created trade promotion function and led build of customizable POS system to support channel marketing for on and off premise focus accounts; Built field sales activation program to support new PODs and drive velocity via cocktail placements, in collaboration with Sales; Launched dynamic store locator on website, leveraging real-time distributor data; Initiated quarterly business reviews and engaged syndicated data vendors to inform actionable strategies to drive growth

• Oversaw Annual and Strategic brand planning for wine imports portfolio, including Kim Crawford (#1 Sauvignon Blanc in the U.S.), Ruffino (#2 Italian wine brand in the U.S.), and Nobilo, influencing across global executive leadership, internal/external cross-functionals, sales, and distributors• Oversaw P&L management, including marketing mix analysis and allocation of marketing budget of $30.5MM • Led TV/digital advertising creative development and media planning processes, on/off premise 360 program development, national experiential sponsorships strategy and execution (e.g., Cirque du Soleil, U.S. Open), and public relations • Leveraged data analytics and custom consumer market research insights to drive business results, set NPD strategy and execute line extension launch plans, including P&L development, pricing direction, packaging and naming • Created a positive team culture of development by mentoring 4 direct reports via regular performance and goal management

• Led the commercialization and growth of new-to-world wine and spirits brands, and managed those brands during the first 3 years of product launch. • Additional responsibilities included: leadership presentations and influence, programmatic media management, advertising development, agency management, strategic annual brand planning, test and national brand launches, and performance monitoring and benchmarking. • Managed and developed a team of five people.

• Led team to deliver annual and 3-year strategic plans for Robert Mondavi Private Selection, Mark West and Estancia Winery• Championed need for and delivered Pinot Noir portfolio strategy, focusing on field execution and escalating potential market risks• Partnered with internal and external cross-functionals to deliver relevant and consistent 360 brand marketing communications that grew the brand franchises, prioritizing work streams across multiple priorities and direct reports • Built presentations and influenced leadership to invest in strategic growth opportunities across multi-Million dollar budget• Mentored and developed three direct reports at Manager and Associate Manager levels to be future leaders in the company• Conducted regular in-market visits with wholesalers and key customers to gather market intelligence first-hand

• Led, drove and delivered annual and 3-year strategic plans for Clos Du Bois, a category leader and #2 company profit contributor• Led collaboration and set integrated direction with all external and internal partners, including digital marketing, sales, trade marketing, creative agencies, finance, production, promotions and tie-in partners, strategic insights, and public relations/events teams• Managed Annual Plan execution and brand profitability via regular management of brand P&L and Marketing budget• Championed my brand to exceed sales plan and influenced Marketing investment levels through regular presentations to regional sales teams, distributors and upper management; one year resulted in budget increase of +54% vs. PY• Mentored and led one direct report at Associate Marketing Manager level

• Managed three Ultra Premium/Luxury wine brands at a time, including (at various times): Louis M. Martini Winery, William Hill Estate Winery, Frei Brothers Reserve, Ghost Pines, MacMurray Ranch, Rancho Zabaco, and Gallo Signature Series

• Managed four "Value" wine brands -- Livingston Cellars, Peter Vella, Tisdale and Liberty Creek -- driving +7% growth vs. PY (111% of Financial Plan) in a mature segment • Executed packaging cost-out initiatives to drive $1MM in annual cost savings while maintaining quality perception and ensuring structural integrity for shipping• Developed creative concepts and pursued qualitative consumer research for Livingston Cellars package optimization project

• Evaluated and prioritized launch of 15 new categories via market sizing, setting pricing standards, and competitive assessment• Advanced company growth goals, enabled strong competitive positioning, and ensured successful launch of new verticals by defining product requirements based on market research findings

• Analyzed DVD purchaser patterns and made recommendations on scope, development and implementation of $3.7 million online Customer Relationship Management (CRM) program to enable targeted marketing and drive incremental purchases• Executed sales campaign targeting strategic partners, licensees, and internal divisions, and obtained product commitment worth $12 million at a cost of less than 10%• Benchmarked CRM programs, developed effective operating models and ensured cost-effective execution

• Analyzed operations in third party promotions and merchandising departments and formulated strategy to improve depth and consistency of contract language addressing talent approval rights and to minimize redundancies through the pipeline• Examined legal agreements for such “tent pole” brands as Harry Potter and Charlie and the Chocolate Factory, and consulted across divisions to prioritize and appraise feasibility of language changes • Developed diagnostic frameworks for Business Affairs to analyze contracts by specific categories, enabling fast turnaround of rights agreements that better support the needs of ancillary businesses

Managed all admissions processes, applications, and interviews. Presented at eight local middle schools to increase applications.