Sylvia Cooper , Mba Email & Phone Number

San Francisco, California, Us

Plano, Texas, Us

As the Global Alliance Marketing and Programs Manager, I build strong relationships with both internal and external partners and adjacent marketing teams necessary to achieve success. My primary focus revolves around creating and implementing strategic go-to-market marketing plans and programs, setting and managing KPI’s that have consistently yielded 5X ROI. I co-creation partner collateral, case studies, joint solution briefs, host webinars, create, manage and execute campaigns. I manage the Alliances Partner Portal, Partner Marketplace and Partner Directory, ensuring that content is relevant and continually updated by collaborating with the Web and IT teams to contribute to maintaining a cohesive and consistently branded appearance. I actively engage with the Digital Social Media and PR teams to orchestrate Alliance social media promotions and Alliance integration launch announcements. An integral part of my responsibilities includes conceptualizing and execution of the annual Alliance Partner Summit. This entails creating comprehensive partner sponsorship prospectuses, developing content, producing collateral, and registration management. Additionally I work closely with the Event Marketing team leveraging my program and project management expertise to successfully execute the annual Global Customer Summit.• Plan and execute two Partner Summits per year, 180 total attendees • Plan and execute 1X joint Partner webinar per quarter for demand generation and growth, 100+ attendees each• Plan and execute 1X Partner Enablement trainings per quarter, 150 total partner trainees• Co-Managed Global Customer Summit – 2000+ total attendees

San Jose, California, Us

Trusted Partner adviser managing Commercial, MSP, GSI’s and Federal Platinum level partners. I was the main point of contact between partner executive management, sales account managers and McAfee. I was responsible for making sure compliance was met via certifications, presenting and explaining all aspects of the Partner Incentive program, including the how, when and why partners should utilize the programs that lead to mutual profitability. I created partner business plans with the partner and marketing manager, worked with field and channel marketing to influence, define and create marketing and enablement strategies and campaigns, generating new prospects and opportunities with the end results leading to new business, trackable ROI and increased margins. I worked cross functionally with sales, services and support to ensure positive and profitable outcomes for the partner.• Excellent communication and presentation skills• Co-created joint business and marketing plans • Forecast and track demand generation leads, deal registration, sales and ROI• MDF and Budget Management • Track and manage partner KPI’s and certifications • Work with Field and Channel Marketing to generate demand generation aligning to corporate goals • Promote Partners to Sales Teams to enable co-selling opportunities• Promote Partners to Sales Engineering to enable on partner technology

Auburn, Wa, Us

On-Site Subject Matter Expert and Solutions Evangelist. Responsibilities include increasing deal registrations, market share, margin and revenue within the Commercial and Enterprise segments covering Fortune 500 and Fortune 1000 companies.

Auburn, Wa, Us

M.B.A., Business And Marketing

B.A., Sociology