Sylvia Hansen Email & Phone Number

Dubai, United Arab Emirates

Palo Alto, CA, US

Suwon-Si, Gyeonggi-Do, KR

• Key Stakeholder management across the company. Providing guidance, project direction and strategy setting to all subs across MENA in alignment with HQ and sharing updates to the Regional President on a weekly basis.
• Communication strategy setting and leading the development of the strategy for new product launches.
• Creative concept planning for integrated campaigns with various touch points.
• Lead the brand strategy for the Mobile Phone category and the company’s overall brand and brand image in the region.

San Jose, California, US

• Building a Marketing organization in the region for the first time to bring growth, strategic partnerships better brand awareness, and to capture share opportunity.
• Develop, align and ensure smooth execution of integrated Marketing plans which are aligned with the EAMEA strategies across all categories.
• Strategic go-to-market planning of products and new category introductions into the region.
• Establishing a network of trusted partners, agencies, event participation and sponsorships.
• Partnering with Marketing leaders across EAMEA to deliver end to end Marketing growth strategies.

Dubai, Dubai, AE

• Worked with Teambase's already successful portfolio of SaaS products and Services by bringing their HRMS solution to market. Responsible for driving the product end to end from working with the developers on the UX &.

Redmond, Washington, US

• Drove the end to end strategic management of the Office category in the consumer, reseller and partner channel segments, including OEM’s and distributors.
• Revenue accountability for growing yearly Office targets in collaboration with Sales and Marketing teams.
• Bridging the gap between Microsoft, Distributors, OEM’s, Resellers and Retailers.
• Developed and executed integrated marketing plans to achieve business goals for the Office Category, with focus on increasing Office attach to PC.
• Drove Program Management with Operations teams, Partners and team to ensure successful execution, and compliance criteria are met.
• Ensure plans are well-resourced, leveraging appropriate Regional and Corp counterparts to drive revenue.

Redmond, Washington, US

• Spearheaded the transition of Office as a packaged product to a cloud based software as a service solution in the consumer segment through trainings, creating awareness & visibility and acting as the product champion.
• Key driver of Retail & Reseller Partner programs for Office in Gulf region.
• Owner of the Office business, strategy, and Marketing across Gulf in the retail & reseller space.
• Gulf Launch Lead for next wave of Office (2013), ensuring the successful launch of the product in the region with both internal and external stakeholders.
• Responsible for subsidiary scorecard performance ensuring all unit and revenue targets are met.
• Drive cross team and cross segment collaboration to grow Office attach through various sales motions in retail and reseller channels.

Minato-ku, Tokyo, JP

• Responsible for sales growth, market share and account management to key accounts in ME region.
• Management of forecasting, sell-in, sell-through and sell-out, in addition to the financial, legal and customer service aspects related.
• Working in parallel with internal and external Marketing to ensure effective support is delivered in regards to brand visibility and product promotion.

Minato-ku, Tokyo, JP

• Responsible for the MENA region, managing and being product champion for three product categories in portfolio. (Walkman, Youth and Entry)
• Commercially focused on supporting all Sales and Marketing functions, including product training, creating value propositions, campaign creation and assisting in product sell-in to customers.
• Owner of the product launch process and life cycle of products in portfolio, contributing to the maximization of revenue and market share growth.
• Collaboration with Sales and Channel Marketing on portfolio planning and forecasting based on sales trends, market and competitive analysis.

US

• Strategic planning, budget control & execution of industry related events, sponsorships, partner opportunities and marketing campaigns.
• Establishing & maintaining key business relationships with business partners and vendors.
• Collaborating with internal and external parties to create direct marketing materials.
• Identifying, selecting and executing promotional, media & advertising initiatives.

Redmond, Washington, US

• Generate case study leads, follow-up, and qualify leads in order to maintain an ongoing pipeline for customer stories and videos.
• Provided the field with high value customer references and site visit leads, which ultimately helped the sales channel close deals.
• Project managed third-party vendors for various global collateral including the Customer Evidence Brochure, CD and Master Presentations.
• Directly supported the Polish subsidiary in part with the “Geo Buddy” Program for marketing activities and sharing best practices.

Bachelor Of Commerce - Bcom, Business Administration And Management, General

Level 2