Sylvia Lam Email & Phone Number

San Francisco, California, United States

San Francisco, California, United States

Conduct in-depth research and business analysis to deliver innovative, data-driven strategic counsel to clients across different sectors in the Bay Area.

Hong Kong Sar

Client Sector: CPG, Lifestyle, HealthcareMarketing: Analytics, Research, Digital, Social Media, Content, Brand- Leveraged advanced analytics tools and platforms to track and evaluate social media performance, leading to a 10% increase in conversion rates for major CPG brands in Hong Kong and Japan- Conducted A/B testing on various digital marketing campaigns to identify the most effective approaches, optimizing spend and improving ROI for key stakeholders.- Employed SEO and SEM techniques to increase online visibility and drive targeted traffic to digital content, significantly boosting impressions, engagement, and reach across platforms.- Mastered social media analytics tools to monitor brand mentions, sentiment analysis, and competitor performance, informing strategic adjustments to marketing tactics.

Hong Kong Sar

Marketing: Digital, Social Media, Content, Brand, Events, Campaigns, Public Relations- Utilized social media analytical and SEO/SEM tools to identify trends and analyze performance metrics (e.g. user engagement, content performance, and growth), applying insights to continually refine and enhance content planning and editorial decisions, leading to increased engagement by 30%.- Developed and executed a dynamic social media marketing strategy, crafting monthly content plans that propelled the organization’s follower count to over 200K across Facebook, Instagram, and YouTube.- Directed and enhanced the publication projects for SPCA (HK), including editing and managing bilingual content for the 100-page SPCA Centenary Book, Annual Review, and various digital marketing materials, ensuring high-quality, impactful messaging in both English and Chinese.

Hong Kong Sar

Client Sector: Banking, Finance, Luxury, Entertainment, Energy, FMCG, Healthcare, NGOsMarketing: Analytics, Research, Digital, Social Media, Content, Brand- Directed advertisement and multimedia production for over 10 key clients, achieving widespread audience engagement across Asia and generating over HKD$2,500,000 in revenue, demonstrating exceptional project management and client service skills.- Utilized social media analytical tools to extract data on user engagement rates, formulating and implementing a data-driven content strategy that significantly increased engagement, conversion rates, and website traffic, showcasing analytical and strategic planning abilities.- Orchestrated content planning, production management, and English script editing for a leading Korean TV channel, resulting in content that garnered more than 1 million views from audiences in Southeast Asia, highlighting content strategy and execution expertise.

Hong Kong Sar

Client Sector: Finance, Luxury, Lifestyle, CPG, Real Estate, NGOsMarketing: Analytics, Product, B2B, B2C, Campaigns, Events, Digital, Social Media, Content, Brand, Influencer- Spearheaded the development and successful pitch of a comprehensive marketing campaign for Haitong International, securing a 5-year contract valued at over HKD$1,000,000 annually for brand activation, demonstrating exceptional strategic planning and negotiation skills.- Led the content strategy and management for a B2B marketing mobile application for Philip Morris International, achieving a 20% increase in user engagement through targeted content planning and execution, showcasing expertise in digital marketing and user engagement strategies.- Utilized Salesforce for backend management and Google Analytics for performance monitoring of marketing campaigns on the mobile application, enabling data-driven decisions that enhanced campaign effectiveness and user experience.- Designed and monitored the user interface of the mobile application, leveraging user feedback and analytics insights to refine user experience and facilitate increased engagement and conversion rates.

Hong Kong Sar

Client Sector: Luxury, Lifestyle, FashionMarketing: Digital, Brand, Campaigns, Events, Social Media, Public Relations- Analyzed monthly press cuttings reports, identifying key media trends and coverage impact, and leveraging these insights to inform strategic adjustments in marketing and public relations efforts, enhancing brand engagement and media presence.- Utilized expertise in media monitoring tools and software to streamline the tracking of press coverage, optimizing the efficiency and effectiveness of public relations metrics reporting.- Contributed to the planning and implementing marketing and public relations strategies, leveraging bilingual capabilities to broaden campaign reach and resonance in multi-lingual markets.- Acted as a critical liaison between media representatives and the organization, fostering strong relationships that benefited brand positioning and public image across various channels.

Master'S Degree, Marketing Intelligence

Bachelor'S Degree, Marketing

Exchange Program

Bachelor'S Degree, Communication, Journalism, And Related Programs