Sylvia Kudzuma Email and Phone Number
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Highly motivated and results-driven professional with over 10 years experience in digital advertising. Deep understanding of ad operations, inventory & yield management, analytics, and programmatic advertising. Possesses excellent communication skills, superb attention to detail, and experience managing in remote setting.
Venuedge
View- Website:
- venuedge.com
- Employees:
- 5
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VenuedgeSammamish, Wa, Us -
Director, Digital Media OperationsAsm Global May 2023 - Nov 2024Los Angeles, California, Us* Led in the development of the ASM Global Media Network, a first of its kind live-event based media platform, comprised of 10K+ digital out of home displays and 1 billion monthly impressions across NFL stadiums, NBA arenas and concert venues* Directed account management, ad operations, and campaign management team responsible for developing and executing data-driven media campaigns for Fortune 500 companies such as Meta, Puma, Clorox, and Michelin. * Collaborated cross-functionally with Sales and Brand Marketing to create external facing decks and collateral -
Senior Manager, Campaign OperationsTopgolf Aug 2022 - Apr 2023Dallas, Texas, Us* Managed team of campaign operation specialists that worked directly with Partnerships, Marketing, IT, Event Sales teams and International franchises* Successfully launched a new CMS (Broadsign) in Chengdu, China and developed training manual to assist in onboarding for future international franchises -
Campaign Operations ManagerTopgolf Jun 2020 - Aug 2022Dallas, Texas, Us* Oversaw digital inventory management and built a sell thru report for Partnerships team to understand inventory landscape across 70+ venues and 15k digital screens* Hired, onboarded, and managed entire team in remote environment across different time zones* Advised Marketing and Direct Sales teams on new media trends and technologies to enhance digital offerings for an optimal guest experience -
Campaign Operations SpecialistTopgolf Feb 2018 - Jun 2020Dallas, Texas, UsMain responsibilities* Built, launched, and successfully executed digital campaigns across multiple media formats including highly visible LED displays, guest facing digital signage, proprietary TV channel and radio * Coordinated with Account Managers, Sales, and Marketing to obtain digital assets, update campaigns as requested, and optimize to deliver against KPIs* Responsible for accurate revenue recognition in Salesforce for month end billing -
Media AnalystIgn Entertainment Jul 2015 - Feb 2018Los Angeles, Us* Responsible for reviewing and approving insertion orders, running inventory checks, and conducting regular daily, weekly and monthly media reporting to maximize revenue for IGN.* Forecast and provide impression estimates to the Sales team so that they may properly build out future media plans.* Build custom DFP queries to provide reports on a regular basis to identify key ROI drivers.* Provided support for a Sales Force of up to 30+ and Campaign Managers to aide in recommendations and optimization strategies to ensure campaigns deliver in full.* Review and approve insertion orders against quotes in Operative to ensure 100% accuracy.* Process all submitted orders and change orders in a timely manner according to policies and procedures. -
Campaign ManagerIgn Entertainment Feb 2014 - Jun 2015Los Angeles, UsIGN Entertainment is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets. Collectively, IGN's properties reach more than 57 million unique users worldwide and is the Web's #1 video game information destination. IGN is headquartered in the San Francisco Bay Area, with offices across North America, Europe and Australia* Primarily responsible for managing, trafficking and optimizing online advertising campaigns across IGN Entertainment. Monitored 15-25 campaigns concurrently; revenue ranged from $550K - $1.2MM per month.* Collaborated with the Performance & Yield managers, Sales, Ad Product, and Ad Technology team members to ensure successful implementation and delivery of all advertising campaigns. * Pulled weekly reports through various third-party systems (Sizmek, Flashtalking, Atlas, DFA) to provide status updates to clients to confirm placements were delivering, pacing and performing to their standards.* QA'ed video and display creative assets, tags, and pixels to guarantee proper setup and tracking of campaigns to ultimately minimize ad server discrepancies. * Responsible for accurately recognizing revenue in Salesforce so that Finance could invoice and bill clients properly.* Managed campaigns with viewability requirements. I have familiarity working with Active View, Moat, and Integral data.* Provided exceptional customer service to sales partners and advertising customers. -
Client Operations ManagerZiff Davis, Inc. Sep 2011 - Jan 2014New York, New York, UsZiff Davis, Inc. is the leading digital media company specializing in the technology, gaming and men's lifestyle categories, reaching over 117 million unique visitors per month. Ziff Davis sites include IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com and Toolbox.com. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors. * Devoted myself to mastering all the tools I worked with which resulted in taking on the role of trainer for all new members of the operations team.* Entrusted with the responsibility of learning DFP to manage all text links and online banner ads for the B2B division. * Acted as an Account Manager for small tier accounts; generated weekly status reports to keep clients apprised of their campaigns and answered any questions or concerns that arose. This was outside my job description but due to our Account Managers being understaffed, I willingly stepped into the role. * Collaborated on a Platform Unification Project that involved working closely with Developers in Arizona to brainstorm solutions for improving outdated in-house technologies, optimize workflow and recommend new features for future enhancements. * Responsible for accurately recognizing revenue in Salesforce so that Finance could invoice and bill clients properly. -
Client Operations AssociateFocus Research, Inc. (Acquired By Ziff Davis, Inc.) Dec 2009 - Aug 2011San Francisco, Ca, UsFocus (formerly Tippit) is a rapidly growing B2B internet media company whose mission is to make business expertise available to everyone. Focus provides FREE Gartner style research, 1:1 analyst support, and a thriving community of business and technology professionals. Whether it's data-driven product research, topical briefs, or real-time support, the information on Focus is sourced from real experts and real professionals.* Built, launched and managed 30+ campaigns for Fortune 500 and 1000 clients. Created monthly reports in Excel to track and monitor activity to guarantee campaigns fulfilled in a timely manner.* Liaised with various internal departments from Account Management to Email Marketing to Engineering to address concerns, accommodate requests, and/or resolve technical issues to ensure client satisfaction.* Quickly adapted to learning and became highly proficient in multiple internal tools such as Content Management Systems (CMS) and Customer Relationship Management systems (CRMs). * Employed general knowledge of HTML to modify registration forms for white papers, webcasts and podcasts.* Assisted in Online event production and backed up the Webcast Producer during high volume periods. -
InternFocus Research, Inc. (Acquired By Ziff Davis, Inc.) Jul 2009 - Dec 2009San Francisco, Ca, Us* Reported to the Business Development Manager and assisted in various administrative duties that included managing calendars, booking flights, responding to emails, etc* Scrubbed large volumes of data before importing and exporting out of a CRM system to ensure valid and accurate information.* Reviewed campaign details and specific requirements to understand client's expectations.
Sylvia Kudzuma Skills
Sylvia Kudzuma Education Details
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University Of San FranciscoInternational Business -
Sophia UniversityStudy Abroad -
Universidad Pablo De OlavideStudy Abroad
Frequently Asked Questions about Sylvia Kudzuma
What company does Sylvia Kudzuma work for?
Sylvia Kudzuma works for Venuedge
What is Sylvia Kudzuma's role at the current company?
Sylvia Kudzuma's current role is Director, Digital Media Operations.
What is Sylvia Kudzuma's email address?
Sylvia Kudzuma's email address is sy****@****olf.com
What schools did Sylvia Kudzuma attend?
Sylvia Kudzuma attended University Of San Francisco, Sophia University, Universidad Pablo De Olavide.
What are some of Sylvia Kudzuma's interests?
Sylvia Kudzuma has interest in Disney, Puzzles, Learning, Snowboarding, Traveling, Baking, Poverty Alleviation, Human Rights, Animal Welfare.
What skills is Sylvia Kudzuma known for?
Sylvia Kudzuma has skills like Salesforce.com, Online Advertising, Doubleclick, Microsoft Office, Account Management, Cms, Html, Advertising Operations, Teamwork, Employee Training, Dfp, Ms Excel Pivot Tables.
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