Death of Typography is a local type collective that practices, researches and explores type. Our collective has three main arms:Foundry Arm: We curate and host locally designed typefaces, which have been featured in prominent venues such as museums and used for branding high-profile events like Singapore Design Week.Community Arm: We conduct innovative type workshops for educational institutions such as NTU ADM and LASALLE College of the Arts, where we have also completed a… Show more Death of Typography is a local type collective that practices, researches and explores type. Our collective has three main arms:Foundry Arm: We curate and host locally designed typefaces, which have been featured in prominent venues such as museums and used for branding high-profile events like Singapore Design Week.Community Arm: We conduct innovative type workshops for educational institutions such as NTU ADM and LASALLE College of the Arts, where we have also completed a semester residency. Additionally, we organize Type Talks in collaboration with Singapore Product Design, showcasing local type practitioners.Research Arm: Our CoTYPE project fosters open dialogue on design education by bringing together emerging designers from diverse design fields. We are expanding this initiative by engaging with IHL board members and the Design Singapore Council. Show less

At Krei, we take on projects from website development, branding and social media management. As a Creative Director, I play both project management and design roles when it comes to client's works, as well as work closely with the team to produce deliverables.Under Moon Social, Krei's sister company. I take on the role of a Creative Strategist Lead for TikTok ad and content campaigns for clients like ShopBack, Suu Balm, Levant Bar and many more.In 2022, we launched Krei Digital… Show more At Krei, we take on projects from website development, branding and social media management. As a Creative Director, I play both project management and design roles when it comes to client's works, as well as work closely with the team to produce deliverables.Under Moon Social, Krei's sister company. I take on the role of a Creative Strategist Lead for TikTok ad and content campaigns for clients like ShopBack, Suu Balm, Levant Bar and many more.In 2022, we launched Krei Digital Bootcamps, creating workshops for interested students who want to pick up new skills. I ran two bootcamps – 'Introduction to HTML & CSS', and 'How To Build An Ecommerce Site' Show less

Under Death of Typography, I co-lead a module for Diploma students on Experimental Typography. In the short 3-week programme, we explore new ways of seeing typography and change the way students perceive type design and typography. Our activities encourage them to think outside traditional typographic norms and see type as more than just function.

Under the Business Development team, I handled the redesign and development of their new website, as well as help deliver a more cohesive and fresh look to their other corporate assets. As for their events and themed experiences, I worked on researching, developing and pitching some ideas.

During my five month stint in this digital agency, I took the role of a Project Management Intern personally worked with clients from ST Engineering and NTU’s Development Office. I oversaw the development of web projects from design stages to website maintenance stages and communicated with clients, external developers and the team to ensure smooth flow of progress.