My experience spans across storytelling for digital and interactive media, organising and executing events as well as digital marketing. My passion lies in creating experiences and solving problems. I achieve them using design in my roles as a designer, leader, or project manager.I am currently the co-founder and Creative Director of Krei Digital, a digital agency. At Krei, we believe in telling our clients' brand stories effectively using current social media trends with intentional and interesting content pieces. I also co-lead a type collective, Death of Typography. We have two goals - to build a collaborative community of young Singapore designers; and elevate local typography and type design culture.Other fun projects I've worked on includes a short app design project under the News Media Lab Programme by NTU. I've also participated in the Crowbar Awards 2017 with a group and won the 24 Hour Advertising Challenge in which we got to pitch to industry leaders in digital agencies.
Listed skills include Leadership.