Sylvia Macritchie-Hook Email & Phone Number

North Sydney

Catholic Religious Australia (CRA) is the peak body for leaders of Religious Institutes and Societies of Apostolic Life resident in Australia. The membership comprises more than 150 congregations. Established by the authority of the Holy See in Rome, CRA promotes, supports and represents religious life in the Australian Church and in the wider community. CRA facilitates coordination and cooperation of Religious with Church bodies and with other organisations.The key aim of this role is to work collaboratively alongside the National Executive Director in serving the mission and vision of CRA which involves: - implementing the initiatives of CRA with a particular focus on communications;- enhancing the profile of CRA in Church and public arenas; and - providing membership engagement and services which support the ministry of CRA leadership

Sydney, Australia

BBI - The Australian Institute of Theological Education is a leading Catholic provider of online theological education in the Asia-Pacific region. Responsibilities: Internal and external communications functions for a range of stakeholder groups, including secular and Catholic, not-for-profits and profit-based organisations;• Support the CEO’s engagement with internal and external stakeholders through the development of presentations, speeches, communications;• Lead a team of marketing-communications and events professionals; • Work with CEO to identify, develop and maintain strategic alliances;• Execute traditional and digital marketing and communications initiatives to raise the Institute’s profile across: higher education, professional development and publishing.• Manage marketing and communications partnerships with Institute's stakeholders, including secular universities, and the Catholic education, health and welfare sector;• Create advertising campaigns, manage media spend and manage sponsorship budget

North Sydney

Australian Business Lawyers & Advisors - Boutique employment and industrial relations law firm, subsidiary of NSW Business ChamberResponsibilities:• Develop and implement firm-endorsed BD initiatives, including marketing, communications and event management; • Prepare written submissions for tenders, proposals, international legal guides and awards;• Manage associated marketing communications budget;• Identify BD opportunities; develop client growth plans, lead generation initiatives;• Brand management and production of all marketing collateral;• Website management and curation of content;• Email marketing content and distribution;• Identify and project manage publicity opportunities to raise the firm’s profile and build brand;• Coach partners for media interviews.

Sydney, Australia

Freehills, now Freehills Smith Herbert - leading corporate law firm, now one of the world's leading professional services businesses with 26 offices around the globeResponsibilities:• Advised Corporate Group Partners on various marketing activities and business development initiatives (66 partners nationally);• Project-managed the corporate group’s submissions to international legal directories and M&A and Equity Capital league tables; • Project managed the national group’s collection and sourcing of credentials (including supervision two reports);• Assisted with the project management, drafting and submission of tenders and proposals;• Prepared client-facing marketing materials;• Identified and project managed publicity opportunities for the Corporate Group;• Prepared and coached Corporate Partners for media interviews; and• Advised on and managed the group’s representation on the website.

• Strategic marketing and operational assistance on the merger between Vision Publishing and Sales Pursuit (which became Vision Pursuit); • The company represented international leaders in personal and business development, such as Anthony Robbins and Deepak Chopra; • Worked on new market positioning, branding, business planning, website development, marketing collateral, membership marketing.

New Leaders Press - publishing firm producing books and newsletter focused on bringing consciousness to business.•Strategic marketing plan as part of a Five-Year Strategic Outlook, prepared for prospective investors; and• Managed day-to-day marketing activities of the publishing firm.

Master Of Liberal Arts (Western Civilisation), Liberal Arts ( Literature; Philosphy; History)

Grad Dip Comm Man, Communication Management

Graduate Diploma in Communication Management

Certificate Iv Training & Assessment, Certificate Iv In Training & Assessment

B.A.(Hons), French, Psychology, Anthropology, Sociology

Bachelor of Arts (Hons)

Foundations Of Directorship

Adaptive Leadership For Social Impact Masterclass, Organizational Leadership

Leading Sustainable Transformation, Organizational Leadership