Sylvia Matitschka Email & Phone Number

Zürich, Schweiz

• Strategic Planning and Execution: Develop and implement marketing strategies that align with company goals, driving brand growth and awareness• Brand Development and Design: Oversee brand positioning, messaging, and visual identity, ensuring consistency and alignment across all marketing materials and channels• Content Strategy and Development: Oversee the creation and distribution of compelling content that resonates with target audiences and supports overall marketing goals• Website Development and Management: Lead the design and development of the new website, optimizing user experience and ensuring alignment with digital marketing strategies• Marketing Channels Management: Strategically manage various marketing channels (digital, social media, print, etc.) to enhance brand visibility and engagement

Zürich, Schweiz

• Management of brand development and growth strategies for multiple subsidiary companies to drive market positioning and competitive differentiation• Development and execution of comprehensive business strategies to expand market reach, increase revenue, and optimize profitability across various brands• Brand building, creative development of the brand, including advertising and marketing activities, to establish a strong market presence and identity

Zürich, Schweiz

• Brand Building: Develop strategies to enhance brand prestige and recognition within the luxury automobile market• Brand Development: Oversee the evolution of the brand identity, ensuring alignment with luxury positioning and consistent messaging in the automobile industry• Visual Identity Management: Manage visual branding elements to ensure they reflect the brand’s luxury status across all automotive marketing channels

Zürich, Schweiz

New business opportunities and revenue sources• Analysis and optimization of existing business areas and development of new initiatives• Development of new business models (B2C, B2B, B2E) and revenue streams in existing and new ecosystems, stationary workshop and on digital platforms• Establishment of strategic alliances and partnerships in different industriesStrategy and consulting• Set-up of a mid- to long-term roadmap for the execution and evaluation of business initiatives• Elaboration of business cases including strategic and commercial issues regarding finance, compliance and marketingMarket and trend analysis• Research, monitoring and reporting of the business market • Analysis and evaluation of new trends, technologies as well as customer needs and derivation of immediate opportunities

Zürich Und Umgebung, Schweiz

Marketing and Communication• Internal and external communication with target group focussed content marketing• Conception and implementation of marketing strategies/PR• Planning, organization and controlling of all marketing und communication measures • Marketing of all services of octane126, e.g. race/ engineering/ consulting services/ sales• Building long-term cooperation with partners, agencies, suppliers, clients• Event planning and organizationSales• Development of sales strategies referring to different target groups and securing the operational implementation• Located and proposed new potential business deals (B2C, B2B, B2E) in combination with local sales and e-commerce• Leadind and coordinating of sales activities with leading car brands Sponsoring:• Acquisition, contract management and relationship management• Managing “Pro Pilots” contracts, career planning and public relations

Zürich Und Umgebung, Schweiz

• Development of product policies and implementation of the actions needed • Price positioning of the full range of products• Establishment of partnerships with manufacturers and suppliers• Designing and implementation of promotional marketing measures ¨Launch of go-to-market strategies and sales support

Emba, General Management

Master'S Degree, Business Administration And Sport Science

Activities and Societies: Tennistrainer

Bachelor'S Degree, Sport Science

Activities and Societies: DLRG

Geprüfter Grafikdesigner, Graphic Design