Director Of Marketing And Communications
Provide vision, leadership, and strategic and administrative oversight and implementation of university marketing, internal and external communications, engagement, and media and public relations. • Successfully tell the university story—student and alumni success and faculty innovations—through strategy, the written word, social media, and video to promote a thriving university in an increasingly competitive marketplace. Led an award-winning team and vendors in this success.• Provided leadership, guidance, and communications strategy as a member of the university Executive Team (President’s Cabinet) and Presidential Leadership Team. • Drive marketing strategy and implementation for admissions funnel recruitment materials and advertising, including the development of publications, email flows, advertising (digital, print, radio, TV, video), and social media. Implemented with agency partners and marketing team.• Develop relationships with key media partners to pitch stories; respond to media inquiries as university spokesperson and media contact. • Drive and collaborate on external relations with the president and the advancement office in engaging community members, legislators, donors, and alumni and hosting the President’s Roundtables.• Co-led the development and implementation of brand strategy and identity for Northern Vermont University (merged Johnson State and Lyndon State Colleges). Promoted to lead the merged marketing office in February 2018.