Sylvia Plumb Email & Phone Number

As the AVP of Marketing and Communications at Vermont State University, I provided vision, leadership, and strategic oversight for university branding, messaging, and public relations. I have successfully led the rebranding of two mergers in higher ed, the integration of three marketing teams, and the implementation of crisis communications during mergers.

• Provide vision, leadership, and strategic and administrative oversight and implementation of university marketing, internal and external communications, engagement, and media and public relations.
• Successfully tell the university story—student and alumni success and faculty innovations—through strategy, the written word, social media, and video to promote a thriving university in an increasingly competitive.
• Provided leadership, guidance, and communications strategy as a member of the university Executive Team (President’s Cabinet) and Presidential Leadership Team.
• Drive marketing strategy and implementation for admissions funnel recruitment materials and advertising, including the development of publications, email flows, advertising (digital, print, radio, TV, video), and.
• Develop relationships with key media partners to pitch stories; respond to media inquiries as university spokesperson and media contact.
• Drive and collaborate on external relations with the president and the advancement office in engaging community members, legislators, donors, and alumni and hosting the President’s Roundtables.

Lyndonville, Vermont

Provided vision, leadership and administrative oversight for marketing, internal and external communications, public relations, institutional website, news media, and print publications. Responsible for crafting and establishing Lyndon’s brand presence to support recruitment, student success, and the public image of the College.

Montpelier, Vermont, United States

• Transformed VHC’s public profile through strategic communications, new brand strategy and identity, and media relations. Overhauled communications through redesign of publications, creation of logo and tagline, program.
• Produced and designed VHC’s printed and e-publications and fundraising direct mail packages.
• Designed and built WordPress website VermontHumanities.org.
• Primary media contact. Pitched stories resulting in features in media statewide, in print, and on-air.
• Worked with executive director to advocate for VHC with the legislature, governor, and key agencies.

Warren, Vermont, United States

Worked with executive director to develop organizational structure for new nonprofit. Lead writer for organization. Created press kits, concept papers, press releases, map brochures, and templates. Designed membership database. Developed acquisition campaign to create membership base for new organization.

Managed educational ceramics nonprofit and gallery with seven staff.

Directed GMC communications, marketing, and media relations. Brought nearly 100-year-old organization into a more modern brand. Organizational spokesperson. Developed communications strategy during legal disputes involving ski area development on Long Trail lands. Produced guidebooks, maps, and annual reports. Managed redesign of thirty-two-page Long Trail.

Bachelor Of Arts (Ba), Sociology

Education record