Sylvia Winrich Email and Phone Number

Consultant on a symposiums and various meetings. Focusing on guest room rates, numerous meeting/meal space; site inspections of venue locations, audio visual equipment, menus for breakfast, am coffee breaks, luncheons, pm coffee breaks, cocktail reception & Gala Dinner. The room configuration for various meetings and breakout rooms, photographer, videographer, constant follow up on all details of the meetings as well as guest sleeping rooms.

Responsible for generating meeting and social business in ballroom and conference room space from numerous market segments including pharmaceutical, financial, cosmetics, insurance and entertainment. Daily functions include site inspections, prospect calling, outside sales calls, price negotiations, BEO's, final payments, working with various outside vendors, booking and managing catering events. Issue contracts, collect deposits, work closely with clients on their menu selections and follow up report.

As Banquet Operations Manager I over looked all events, manage union staff under strict work rules, prepare payroll, work closely with clients on various event set ups, direct all outside vendors (audio visual, florist, photographer, DJ or Bands). Worked closely with Executive Chef on menu development, timing of each meal function and event costing. Maintain all banquet equipment inventory levels. Managed the Park Room Restaurant, Harry's Bar & Room Service every other Saturday and MOD (Manager On Duty) quarterly.

Recruited as Corporate Sales Manager and promoted to Director after first year performance which generated $3.5M in event revenue. Later responsibilities expanded to include the Marketing Department, directing a team of six people and two interns that increased revenues to $5.0M..Responsible for high profile social business such as Movie Premiers, Record Releases, Fashion Shows, Bar & Bat Mitzvah via networking efforts and corporate contacts. Managed a marketing budget of $450,000 comprised of print media, radio, cross promotions and barter. Developed strategic alliances with NYC & Company, Radio City, Madison Square Garden, Sony Imax, NBC Astrovision plus several Broadway shows and NYC attractions that proved extremely successful in generating new business. As a result of leadership, Mars selected as "Best Family Restaurant" in New York City for 3 consecutive years - 2001, 2002 and 2003.

Responsible for selling all group business, including guest rooms and function space at this boutique property. Market responsibilities included corporate, social and tour & travel. Daily functions include BEO drafting and execution, final billing, contracting outside vendors as needed, and generation of all booking and financial reports.