• Trade Name: The Wright Scoop• Logo: owl sitting on a gardening trowel• Slogan: green life’s garden one scoop at a time.• Bio: artist, consultant, lecturer & wordsmith specializing in business, communications & landscape/garden eco theories. For details, visit www.TheWrightScoop.com or contact Sylvia@TheWrightScoop.com.• Detailed Bio: Sylvia Hoehns Wright is a nationally recognized lecturer and workshop instructor. Having served as host of Ceremonies (MC) for the VA GoGreen Garden Festivals and speaker for the DC Green Festival and MAC Maymont Flower Show, Wright was a featured speaker for a Garden Writers Association conference held in Canada. Specific to her local community, she has offered Garden Strategies for the Hands-on Homeowner through the Henrico County’s Adult Ed program and taught Communications for the Green Industry for VA’s Community Colleges. A woodland gardener, she is featured by VA Home Grown WCVE Richmond PBS and publications such as State by State Gardening and Birds & Blooms magazines. In 2013, in recognition of her plants/products of CARE, she was recognized by Landscape Architect magazine as an Industry Mover & Shaker. • Mission Statement: Inspire others to enable eco prosperity, be naturalist who have a “waste not, and want not” ecological commitment: a caretaker for the environmental community.• Ethical Statement: Whether in personal, environmental, civic, or business communities, strive to ‘green’ life’s garden. Inspire ultimate green: sustainability, providing for the present without sacrificing the needs of future generations. • Target Market: Persons and/or organizations committed to the restoration, preservation, and enhancement of sustainable environments, providing for the present without sacrificing the needs of future generations. • Product definition: Inspire use of anything from roof gardens to native plants to environmentally friendly products and accessories. For, although historically earth-friendly is defined in terms of reduce, reuse, and recycle greening takes earth-friendly a step further. It is the reflection of how we feel about the environment, not simply a lifestyle choice but commitment to eco prosperity.