Experienced Bilingual Marketing Leader with 20+ years of Direct Response Marketing and Financial Services knowledge, including development and execution of marketing strategies. Demonstrated experience in generating profitable sales and growth through creation and implementation of effective strategies and initiatives, including optimizing offers to improve response rates and increased sales. Significant Teleservices expertise in addition to Client and Vendor Relationship Management. Special expertise in development of Integrated Multicultural strategies, plans and programs targeted to Hispanic consumers.Contact information: sylviaalv@yahoo.comCore Competencies: Marketing Communications Direct Response Marketing Marketing and Sales Plans Development and ExecutionInsurance KnowledgeBudgetary and Forecasting Project Management and Implementation Client and Vendor Management Multicultural Marketing ExpertiseHispanic Segment MarketingSpanish Language Proficiency Telemarketing ExpertiseCall Center Operations