Dirección General Planificación Estratégica. Coordinación y supervisión relaciones con los Aliados Estratégicos clave. Gestión de RR.HH.Control de ejecución presupuestariaRepresentación de la organización Desde 2016, formo parte del Comité Ejecutivo del València Convention Bureau y desde 2020, del Comité Ejecutivo de la Asociación de Palacios de Congresos de España (APCE).

FUNCTIONS:Executive Management. Definition of the Strategic Plan. Attracting new business, managing bookings, staging and development of events, communication and marketing, and feasibility studies of new sources of income. Coordination and monitoring of relationships with key strategic partners. HR management.ACHIEVEMENTS:During my 17 years at the Valencia Conference Centre, I have coordinated a team of over 20 professionals in five different areas.In July 2010, the Valencia Conference Centre was chosen as the World’s Best Convention Centre, the industry’s most prestigious international award given by the International Association of Conference Centres (AIPC) in recognition of the venue's excellence in areas such as management, facilities, equipment, services, accessibility and hotel capacity.In 2007, the facility was given the highest European management accolade, the EFQM Recognised for Excellence (4 stars).In the 17 years since it was opened, the venue has generated an economic impact of over €970 million, a figure which is 30 times the amount it cost to build. Over €9 million have been reinvested in updating the facilities and equipment.

FUNCTIONS:Definition of Sales and Marketing Strategic PlanDevelopment and promotion of sales and new sources of incomeDefinition and implementation of sales policyPreparation of sales and marketing budgetsLeadership and management of sales, marketing and operations teamsCoordination and monitoring of relationships with key strategic partnersACHIEVEMENTS:175% growth rate in turnover from 1999-2003Financially self-sufficient since 2002

FUNCTIONS:Preparation of marketing budgetsLeading and managing the marketing and customer service teamDevelopment of new products

FUNCTIONS:Product purchasing, constant contact with source markets (mainly France, the USA,Tunisia, Turkey and India) Establishing price policyStock managementNegotiations with suppliersCoordination of the Spanish sales networkSearch for and introduction of new productsACHIEVEMENTS:64% increase in turnover72% growth in business volume, from 3,250 tonnes in 1994 to 5,600 tonnes in 1996