Sylvia T. Ballinger Email & Phone Number

Kensington, Md, Us

Washington, Dc, Us

Washington, Dc, Us

Lead a team of six in implementing strategic marketing activities reflecting emerging market trends to amplify SBA’s policies, goals and objectives. Direct strategic marketing approaches and oversee development of branded content and marketing collateral materials for public dissemination, planning and advising on far-reaching agency public affairs to reach desired outcomes.

Washington, Dc, Us

Led strategic communications and public relations campaigns using highly developed communication strategies to deliver results by reaching stakeholders who drove change. Provided expert direction on media relations to client account teams in a highly collaborative, team-oriented environment. Directed organizational decisions and operations related to media and marketing strategies for complex health communications programs. Playing a key role in driving new business. Ensured alignment to strategy and adherence to business objectives. Developed high-quality written products and company-wide communication strategies, successfully activating health equity strategies through communications campaigns that delivered impactful support to nationwide healthcare clients.

Rockville, Md, Us

Directed and managed the media and community engagement Branch. Supervised senior media advisor and public affairs specialist. Led strategic, organizational, and program objectives for media and communications activities for SAMHSA. Staffed high-profile interviews and coordinated press calls with HHS. Ensured responses to media inquiries were coordinated with the necessary officials to verify technical accuracy and legality of proposed responses. Led over 20 successful rollouts and media relations programs to convey SAMHSA’s objectives.Planned public media events, including press conferences, speeches, and site visits for the SAMHSA Administrator, other SAMHSA officials, and HHS representatives.

Washington, Dc, Us

Team lead in the Marketing & Outreach Branch, Federal Insurance. Advise FIMA senior leadership about the development and implementation of marketing and communications strategies to promote awareness and drive sales for the Congressionally authorized National Flood Insurance Program. Manage the administration of designated public relations and stakeholder engagement task orders for multi-million dollar marketing contract. Develop program content and materials to reach national audiences through paid media, digital advertisements, long-form videos, webinars and other social media assets. Assess media needs and recommends approaches to capitalize on consumer markets during and after disaster events to further the strategic goals of the agency.

Silver Spring, Md, Us

Strategic Communications Professional, Center for Drug Evaluation and Research Provide strategic, external communications guidance and support to division leadership in order to convey timely public health advice on drug products, promote science-based decisions regarding drug approvals and drug safety communications. Maximize opportunities to raise awareness about agency's research capabilities and innovative approaches to medical product development. Spearhead and facilitate industry outreach as necessary.Strategic Communications Professional, Office of Foods and Veterinary MedicineWork with center leadership, program-level scientists, epidemiologists and policy decision-makers to identify and conceptualize strategic communications opportunities in the Office of Food Safety and the Coordinated Outbreak and Response Evaluation Network. I create proactive messaging, content and responsive strategies to convey important public health advice about foodborne illness outbreaks, major food product recalls and natural disasters. I also cultivate trade media interest and build relationships with reporters who routinely cover food safety issues to ensure the agency's public health messages are heard. Use SharePoint for project managment and clearance routing throughout the agency. Deveoped strategic media responses for trade press covering the food industry.

Washington, Dc, Us

Media Relations.: Developed strategic media relations plan and proactively pitched top tier national, regional and local media unique health care stories to raise awareness about advancements in cancer, orthopaedics, cardiovascular disease, and other critical care services at the hospital. Responded to media requests to interview medical experts on staff on a variety of subjects that affects the health and well-being of the the public. Provided media coaching and talking points for interviews as needed. Developed creative tactics to leverage the hospital’s expertise in the media, engage customers and support regional marketing goals.Social Media. Managed Hospital Center’s Facebook page, which currently has more than 7,000 followers and initiated the launch of the hospital’s first LinkedIn page. Oversaw social media project planning, content creation and ongoing analysis for Facebook and LinkedIn platforms. Media & New Media Placements. Embedded a Washington Post photojournalist inside MedStar Trauma, which resulted in a Washington Post Magazine Spread. Pitched and facilitated a ride-along for a FOX5 reporter aboard MedStar Transport, the hospital’s critical care air and ground transport service, to celebrate its 30th anniversary. Facilitated various requests from CNN resulting in an appearance on State of the Union and stories that have aired on CNN Newsroom with Wolf Blitzer. Developed and produced first-ever "Live" Webcast for Urogynecology medical practice on pelvic floor disorders.

Washington, Dc, Us

Served as media spokesperson for the US Census Bureau's 2010 Census campaign in DC and Maryland. Executed national integrated communications campaign in the region. Led mainstream and ethnic media outreach. Established and maintained effective working relationships with local and national media through each phase of the campaign. Worked as a part of a regional media team to form strategies around comprehensive ethnic media outreach, including briefings, press releases, partner events, and media pitches. Provided rapid responses to regional senior managers and census partners on programs, policies and activities during the 2010 census to ensure a continuous flow of information between the media and the agency in order to generate positive news coverage.Coordinated and conducted media interviews and press conferences. Produced customized regional and state-specific media products.

Norfolk, Virginia, Us

Demonstrated outstanding oral and written communication skills as a television news reporter. Produced and prepared stories to present on camera “live” or in taped presentations. Resourceful and professional reporter.

Covered general assignment news stories for the station. Consistently delivered timely, accurate and solid news stories on deadline.

Arlington, Va, Us

Covered general assignment news stories for the station. Consistently produced and delivered well written, visually compelling and accurate stories on-camera.