Sylvia Choi Email & Phone Number

Portland, Or, Us

Portland, Or, Us

Portland, Oregon, Us

TrovaTrip is on a mission to help people find their community, everywhere in the world. The first group travel platform designed for Creators and Influencers to meet their online communities on life-changing, multi-day experiences. Operating within a three-sided marketplace, Trova connects Trip Operators, Hosts, and Travelers to make it simple to plan, book, and run a group trip—TrovaTrip is the group travel platform where it all comes together!• Increased Instagram (main social channel) to ave. 11% follow growth rate, moving follower count from 50K to 75K in a year• Relaunched TikTok with short-form video content series, and video content to be utilized for paid performance marketing and targeting• Worked closely with Creators and Influencers as Hosts to co-post, run LIVEs, and share content pre-trip, on-trip, post-trip to raise brand awareness and to encourage confirms/conversions for bookings on group trips• Within 3-5 seconds assess brand fit between Creators/Influencers for potential to partner with Trova• Humanized brand through engagement via DMs, comments and community management to shift sentiment, brand lift recall, and trust• Launched evergreen campaigns to grow awareness and education through Trova 101 and a LIVE series called “You Never Forget Your First” aimed at first-time Hosts and Travelers to bring them into our ecosystem and move them down funnel

Portland, Oregon, Us

Brand management on organic social media for the main KEEN social channels, focusing on reaching and delighting new audiences with our UNEEK approach! Shifting the perception of KEEN from a traditional core outdoor footwear brand to lifestyle and cultural icon. • Set strategy for organic social media marketing(doubled growth rate from 8.5%--> 15% in a year) aligned with Brand and Digital efforts• Added 50K new emails from multi-brand social giveaway netted for KEEN email list (ave. 10-15K emails)• Partnered with E-commerce team to onboard paid social agency to drive high-mid funnel (evergreen, seasonal, product launches, awareness campaigns and sales around promo/MAP periods)• Hired and built out social team to maintain community engagement, build out seeding and influencer marketing, and hit content creation objectives while staying on pace with budgets• Content management from kick-off of briefs, reviews with creative team, approvals, and input on product/brand photoshoots

Palo Alto, California, Us

• Standardized the workflow for social media assets• Built a social strategy to achieve key goals and promote AIMI events and programs• Hired and trained a Specialist to take over day-to-day tasks

Lake Oswego, Oregon, Us

8/2020: Digital Marketing ManagerDespite inventory challenges, offered consumers and website visitors a path to stay engaged and/or purchase while optimizing for digital e-commerce: • Launched Augmented Reality (AR) on select PDPs for visualization on desktop & mobile • Made updates to Locally widget on PDPs for users to more easily find local dealers • Prevented $50K in fraudulent orders, strengthened security to prevent and audit suspicious orders in cooperation with customer service, IT, wholesale/retail, and accounting teams • Merchandising: Searchspring refinement for search, product categories, automated boost rules, discontinued/archived productsBrand Marketing: Social Media & Influencer Marketing • Launched official ambassador / influencer program, the RackPack, including contract negotiations • Plan & execute organic + paid social media strategy - community management, creating social posts, planning content, training • Promoted DEI within our brand, non-profit, & partnerships to expand representation & culture around inclusion • Project management: documented and tracked in Wrike between Brand team & Creative team • Oversaw Rumpl collab limited puffy blanket launch - video shoot for promotion, landing page, social photo contest with 19 brand partners • Created & managed budget tracker for our $1.2+ mil. marketing budget across 15 account objectives, PO creation, tracking, pacing, reconciliation • Managed large-scale event activations & logistics for REI Outessa women's retreats (500+ participants), built partnerships with outdoor brands • Curate & manage user-generated content (UGC) for our social/marketing campaign needs

New York, Us

Diving into the talent industry, I gained insight into the Portland market. Understanding the creative and tech needs of the fastest growing agencies and companies, I was able to assess the needed skills/experience/cultural fit of the top candidates that matched open roles. 24 Seven is a strategic staffing & recruiting firm, representing high caliber talent that you wouldfind at a full-service ad agency, design firm or in-house marketing department, or a beauty orfashion brand.

Portland, Oregon, Us

I happily wore various hats for this start-up! I originally joined the team in customer service (remote work for ~3 years) & relished the challenge of turning disappointment into delight. This translated into mastering the Grovemade voice for community management & content creation. As the brand evolved, I grew into a unique hybrid role, encompassing marketing, communications, & head of CX. DIGITAL MARKETING / SOCIAL MEDIA• Launched email marketing for new products, retargeting, & automated nurturing sequences • Created segmented email lists, & used to retarget within Facebook• Set-up & optimized drip campaigns with ave. 25% open & 3-7% click rate• Analyzed 60K+ email subscribers against our CRM to gain insight for email & social strategy • Crafted surveys to analyze customer behavior, interaction, interest, & demographic breakdown• Identified key features between VIPs, customers, repeat customers, & followers/potential consumers• Integrated Hubspot with our custom back-end system, & ensured data accuracy • Raised Facebook rating to 4.5 out of 5 starsPROCESSES• Built a program for Long-term product testing• Conducted dry-run feedback for new products • Refined Product Improvement Feedback loop, initiated three major product changes• Full Website audit for customer touch points with recommendationsCONTENT/COMMUNICATION• Researched, interviewed, contributed, and wrote email content and blog articles• Advocated for early and clear communication during pre-order launches to reduce churn and friction• Acted as a liaison for leadership and employees during conflict resolution• Worked with founder to define cultural values and communicate with teamCUSTOMER EXPERIENCE• Built Customer Loyalty Initiatives program • Trained and managed Customer Experience team with an emphasis on empathy & transparency• Editorial input for Website copy, Packaging, Email, & Social communications• Encouraged whole team to consider customers in all decisions

Oversaw the family business from 8:00am to 2:00pm/3:00pm, Monday through Friday, including day-to-day operations, vendor management, customer service, cashier, and marketing.Created marketing assets, including printed flyers, an exterior sign, and Facebook promotions, to raise awareness and bring in repeat business to our built-in office park community.Thoroughly enjoyed building relationships with our regular customers and patrons over 7 years, including memorizing their order (dislikes/preferences) to delivery exceptional, timely, and personalized service.

Pasadena, Ca, Us

Coordinated blog posts with my team. Made sure to promote and market for events, such as the LA's Fashion Night Out and the Freedom and Fashion Annual fashion show.

Beaverton, Oregon, Us

Launched the "Make Her Beautiful Again" campaign in 2010 to raise awareness and funding within the United States to fight human trafficking, and offer restorative services to survivors. I continue to volunteer with Compassion First at their events and time-to-time with their communication needs (social media, e-newsletters, blogging). I have been a volunteer since 2009.

Organized and handled all aspects of the OKF Annual Auction: logistics, communications, sponsors, donations, database, press release/marketing, and creating new leads. Re-created template and layout for the quarterly newsletter, edited text, and wrote copy. Kept website up-to-date, proofread for errors. Aided the planning, press release/marketing, and logistics of the first LPGA Pro-Am for OKF.

FOX Interactive Media - FOX Entertainment website: Ensured full delivery on ad campaigns for Coca Cola, Ford, Pop Tarts, and other major sponsors of FOX websites, such as the popular AmericanIdol.com. Coordinated campaigns to successfully deliver more impressions by ad trafficking, monitoring our numbers via internal and third party sites, updating Account Executives, and working with designers to implement effective creative elements. Ran reports through Nielsen Netratings and ComScore, as well as referenced RedBooks.

Burbank, California, Us

Los Angeles, Ca, Us

Proofread and edited senior theses and articles for publication, helped grade and input grades for students, managed database for periodical journals.