Sylvia Chen Email & Phone Number

Taipei, Taipei City, Taiwan

• Generated Instagram posts and online campaigns to raise brand awareness and grow Instagram followers, including social media strategies, KOL partnerships, etc.• Performed and managed monthly paid ad campaigns on Instagram to boost brand exposure and followers.• Reported and analyzed monthly performance report's metrics to identify areas for improvement and track progress.

Taipei, Taipei City, Taiwan

•Generated practical job-related social media posts on Facebook and Instagram to engage with college students and job seekers in a bid to establish our brand awareness as a prominent career discovery and development platform. •Created and launched online KOL campaigns including webinars and an English resume ebook which boosted followers from 235 to 1,557 followers within 3 months.•Succeeded in promoting the front-end engineer webinar with over 350 signups and making an English resume ebook that was shared with over 800 campaign participants.

Vancouver, British Columbia, Canada

•Crafted social media posts regarding renowned brand case studies and social media marketing tips to effectively engage and connect with our target audience lifestyle brands across Facebook, Instagram, and LinkedIn social media platforms. I gained Instagram followers organically by 600% in a span of 4 months compared with Instagram follower growth in 2020.• Managed and executed paid ad campaigns on Instagram to boost brand awareness among local lifestyle brand owners. One of our best brand awareness ad campaigns achieved a 7% click-through rate.• Led and designed The Fifth Chair’s WordPress website including customer journey map, website content, and layout in a bid to build a visually appealing customer touchpoint except for social media.

Texas, United States

• Analyzed up-to-date industry trends, competitive assessment including website optimization (layout, SEO), Skip Cart app, and online giveaway campaigns on clients' Shopify stores which increased average 10% conversion rate.• Planned and managed the 1st agency's commercial to build brand awareness, collaborated with the marketing team, videographer, actors, and video editor, and successfully completed within 2 weeks.

Canada

•Utilized SEMrush, Google Search Console to select industry-related competition keywords and developed SEO plan optimizing website content which increased July website traffic by 148% compared with May.• Produced Instagram post content, infographics, and blog posts to increase consumer engagement and conversion rate for online courses.• Created entrepreneur interactive quiz on the home page to gain quality leads which grew 200 new email subscribers in 2 months.

Boston, Massachusetts, United States

• Evaluated Boston Mexican restaurant industry to hone 2020 strategic brand and marketing plan such as brand positioning, target audiences, social media marketing strategies (including Instagram channel to promote discount offers and expand student audience), and online and offline campaigns to increase restaurant sales.• Planned and hosted the 1st food influencer event to drive word-of-mouth communication on Instagram, which successfully invited 17 famous local food bloggers, reached 26,314 people and increased 1,077 profile visits in a week.

Greater Los Angeles Area

•Leveraged expertise in SEO and increased traffic flow on Google search to bring the website to the top 15% searched sites in the industry. •Directed initiative to accelerate online store conversation rate by 14% and increase sales by 4%. •Stimulated Pinterest impressions by 139%, with an increase of 128% in total audience, and 165% increase in engagement.•Conducted comprehensive market research and analysis, including competitive analysis, to optimize relatable product descriptions and keywords to achieve higher organic search ranking results and traffic on Shopify and Pinterest platforms. •Spearheaded restructure of Shopify website layout and content, creating more intuitive and engaging user experiences for customers. •Designed and published stories and social media posts, including keywords, to increase product awareness across Facebook and Instagram platforms.

Taipei City, Taiwan

•Led management for local and overseas customer orders at the Machrone Corporation’s Taiwan branch office, successfully increasing sales by 15% over two years with exceptional client service and strategic selling practices. •Developed a sustainable customer pipeline by sending cold emails, increasing new foreign customer acquisition by 30. •Optimized shipment procedures and reduced error rate from 10% to 3% by implementing a systematic checking method. •Managed local and Chinese supplier production schedules, maintaining a 98% on-time delivery rate.

Taipei City, Taiwan

•Collaborated with European customers from orders to shipment procedure.•Scrutinized factory production deadlines and lowered product defect rate to 2%, savingthousands of dollars on extra shipping fees each time.•Scheduled overseas shipment and saved up to 30% on shipping fees by calculating CBM andsharing remaining container space with other companies.

Master'S Degree, Strategic Communication For Marketing, 3.74

2 years of Emerson College Dean's Fellowship President of Taiwanese Student Association of Emerson College

Bachelor'S Degree, Business Administration And Management, General, 3.7/4 Gpa

Activities and Societies: PTPI(People to People International) Club, Badminton