Sylvia Ding
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Sylvia Ding Email & Phone Number

SVP | Executive General Manager at Xero
Location: Auckland, New Zealand 13 work roles 3 schools
1 work email found @vodafone.com 1 phone found area 206 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
SVP | Executive General Manager
Location
Auckland, New Zealand
Company size

Who is Sylvia Ding? Overview

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Sylvia Ding is listed as SVP | Executive General Manager at Xero, a with 6065 employees, based in Auckland, New Zealand. AeroLeads shows a work email signal at vodafone.com, phone signal with area code 206, and a matched LinkedIn profile for Sylvia Ding.

Sylvia Ding previously worked as Board Trustee at Auckland Philharmonia Orchestra and General Manager at Xero. Sylvia Ding holds Master Of Business Administration (Mba), Business Administration And Management, General from London Business School.

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Email format at Xero

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{first}.{last}@vodafone.com
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Profile bio

About Sylvia Ding

I am an experienced leader with a diverse international career across telco, e-commerce, digital, SaaS, and AI. My expertise is creating and growing new products and businesses, hiring and developing strong leaders and teams, and leading cross-functional and international organisations to execute and deliver results. I am passionate about how technology can have a positive impact on our lives and our future.

Listed skills include Product Management, Partner Management, Mobile Content, Mobile Search, and 29 others.

Current workplace

Sylvia Ding's current company

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Xero
Xero
SVP | Executive General Manager
Auckland, NZ
Website
Employees
6065
AeroLeads page
13 roles

Sylvia Ding work experience

A career timeline built from the work history available for this profile.

Svp | Executive General Manager

Auckland, Nz

Board Trustee

Auckland, Nz

A member of the Auckland Philharmonia Orchestra Board.Auckland Philharmonia Orchestra is New Zealand’s full-time professional Metropolitan orchestra, serving the country’s largest and most vibrant city with a comprehensive programme of concerts and education and outreach activities.In more than 70 mainstage performances annually, the APO presents a full season of symphonic work showcasing many of the world’s finest classical musicians. The APO is also proud to support both New Zealand Opera and the Royal New Zealand Ballet in their Auckland performances, as well as working in partnership with Auckland Arts Festival and Michael Hill International Violin Competition.Renowned for its innovation, passion and versatility, the APO collaborates with some of New Zealand’s most inventive artists. Through its numerous APO Connecting (education, outreach and community) initiatives the APO offers opportunities to more than 20,000 young people and adults nationwide to participate in music.More than 250,000 people hear the orchestra live each year, with many thousands more reached through special events, recordings and other media.

Svp | Executive General Manager

Te Aro, Wellington, Nz

I manage Xero’s global Accounting & Bookkeeping (AB) and Payroll businesses and products, as well as Xero’s UK product and teams. I own the P&L of the AB and Payroll divisions, and drive the overall AB strategy across Xero. I am a part of the CPTO LT, and Xero’s SLT.

General Manager

Te Aro, Wellington, Nz

Xero is a cloud-based accounting software platform for small businesses with 2.45 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere and on any device. Xero offers an ecosystem of over 800 third-party apps and 200 plus connections to banks and other financial partners. In 2020, Xero was included in the Bloomberg IDC MarketScape as a leader in its worldwide SaaS and cloud-enabled small business finance and accounting applications vendor assessment.

Aug 2020 - Feb 2022

Future Director

Auckland, Auckland, Nz

As New Zealand’s largest telecommunications and digital services company, Spark New Zealand has a powerful purpose: To help all of New Zealand win big in a digital world.The Board of Directors regularly review and assess Spark New Zealand’s governance structures and processes to ensure that they are consistent with international best practice, in both form and substance.The Future Director programme provides directors of the future with board observer roles and real-life experiences of what it takes to be a director. Host boards also gain the benefit of fresh perspectives and diverse experience and thinking on their boards.

Feb 2022 - May 2023

Country Manager For Amazon Alexa, Australia And New Zealand

Seattle, Wa, Us

Alexa is Amazon’s virtual assistant, a cloud-based voice service platform that powers an entire smart device ecosystem, including Amazon’s Echo smart speaker devices. Using artificial intelligence (AI) and machine learning (ML) technology, Alexa responds to user queries and performs complex routines to provide information, entertainment, and general assistance, including controlling smart home devices.- Built, launched, and managed the Amazon Alexa and Echo Devices business and teams in ANZ, and led the vision and strategy, as well as driving the team for execution and delivery of the Alexa ANZ products and experiences. - Owned the Alexa ANZ P&L and was the Amazon Media Spokesperson for Alexa and Echo in Australia and New Zealand. - Managed a high performing, passionate, and diverse team of writers, zeitgeists, product and program managers, (Voice) UX Designers, and business intelligence engineers. And dotted line managed Business Development Managers, Solution Architects, marketing and PR managers, operations managers, tech and QA teams, and Customer Service teams. Also covered shared functions such as HR, Finance, Tax, Legal, Compliance, and Public Policy. As a member of the leadership team that launched the overall Amazon business in Australia, in addition to building the Alexa teams, I was also a part of hiring key appointments in Beta, QA, Alexa Skills, Amazon Music Unlimited, and Amazon Retail and Marketplace teams.

Apr 2017 - May 2020

Chief Of Staff To The President Of Amazon China 总裁业务总监

Seattle, Wa, Us

(Amazon internal title) Technical Adviser (TA) to the Country Manager (CEO) of Amazon China.A part of the leadership team that drove Amazon China’s business transformation from a local retail business to a global cross-border e-commerce business. Led and delivered strategic projects such as the: - Category Cookbook – a playbook for Category Leaders (General Managers) on what is and how to drive the new cross-border business as a part of the overall portfolio.- Productivity and headcount improvement plan to optimise for and support the new cross-border business model. - Amazon China Strategic Partnerships Program - delivered the Strategic Partnership opportunities plan to SVP. Represented Amazon China in negotiations with organisations such as JD.com, TMall, Kaola International, ICBC, CBC, and owned the B2B business case for Amazon China. - Employee Engagement Committee (EEC) - I formed and led this committee with volunteers across the org to improve employee engagement during the transformation phase. We managed internal comms, events, awards, career development, and the working environment. Employee survey results showed a 99% satisfaction rate for the EEC and YoY improvement in overall morale. We won the Amazon Customer Obsession Award for this initiative. On a day-to-day basis, drove the effectiveness of the: - CEO: prioritising and focusing their agenda on the highest value activities and issues. Provided the CEO with an independent perspective and acted as a sounding board. Represented the CEO in meetings as a conduit, identified areas of concern and drove specific deep dives.- Amazon China Leadership team: managed company goals, actions, and deliverables, and ensured best practice is shared countrywide and globally. - S-team (Amazon Global Executive team) meeting and presentations: facilitated meetings, vetted documents and reports, and managed senior-level escalations (including Jeff Bezos ‘?’ emails).

Feb 2015 - Apr 2017

Senior Vendor / Category Manager - Mobile And Accessories

Seattle, Wa, Us

Led, managed, and turned around Amazon UK's Mobile (Phones, Mobile Phones, and Mobile Accessories) e-Commerce retail business and team, and owned P&L of the Category.Established the credibility of Amazon UK as a Smartphone retailer, doubled market segment share, and grew revenues by over 50% year-on-year: - Launched the Moto G smartphones on Amazon UK first and reached top seller within the first week. - Signed major new smartphone brands from China (Huawei, OPPO, HTC) and the US, and successfully introduced and launched their brands and products in the UK and EU via the Amazon platform. - Led the Amazon EU Wireless RFQ process with Vodafone, O2, Three and EE (Orange & T-Mobile).Turned the Category around to being profitable in 6 months: - Added and grew new higher-margin brands and products, and improved product mix.- Implemented a new pricing strategy that optimised for product lifecycle and improved margins.- Increased competition between suppliers and improved vendor terms by 500 bps YoY. - Established new revenue channels, including strategic services (SVS) and advertising. - Managed and enhanced relationships with top vendors such as Samsung, Sony, HTC, and Nokia (Microsoft), and Google. Member of the MBA SWAT team that managed the Amazon UK MBA Internship Program. Mentored new MBA interns.

Jul 2013 - Feb 2015

Mba Full-Time

London, Gb

London Business School (LBS) 's vision is to have a profound impact on the way the world does business. The school's flagship program is its full-time Master of Business Administration degree. The MBA program at LBS is widely considered to be part of the top 10 in the world. LBS was ranked 1st in Europe (2014–2019) by the Financial Times and 2nd in the world (for Business and Management Studies; 2017) by the QS ranking.

Aug 2011 - Jul 2013

Senior Product Manager - Amazon Softlines (Fashion, Jewellery, And Accessories)

Seattle, Wa, Us

Ten-week internship:- Managed and improved the European Fulfilment Network (EFN) process for the Amazon UK Softlines (Fashion, Jewellery, and Accessories) team. - Worked with Search Engineers and increased the average number of new products that can be automatically added to the site from 3k to 28k per month (>800% increase). - Owned the EFN P&L and worked with the finance team to deliver an automated reporting system to track revenues, costs, brand performance and customer returns. - Ran a training program for all the Vendor managers in the Softlines department to successfully take over and incorporate the new EFN process and reporting into their day-to-day work at the end of the project.

Jun 2012 - Aug 2012

Global Product Manager - Mobile Search And Mobile Internet

London, Gb

Managed Vodafone's Mobile Search products across 30+ countries, and also Vodafone Group's strategic partnerships with Google Group, Yahoo, and Microsoft.- Managed end-to-end product life-cycle of Mobile Search and Smartphone Portal, includingproduct definition, roadmap, implementation, and marketing, across 30+ countries.- Led virtual, international and cross-functional teams to launch products in 30+ countriesacross five continents. New Search products increased revenues by 100% and usage by 200%.- Selected new Search Vendor for Vodafone Group. Led negotiations with Google, Yahoo andMicrosoft. Managed business case formulation, contractual discussions, and strategicpartnership analysis.- Improved the strategic partnership between Vodafone and partners (Google, Yahoo,Microsoft) creating a closer working relationship through product trials and customer researchprojects in the UK and Spain.- Designed and launched Vodafone 360 Universal Search, which allows users to search their phone, internet, shop and social community with one click.- Awarded Vodafone Stars Employee Award for demonstrating a passion for customers.

Nov 2007 - Aug 2011

Partner Manager

London, Gb

Managed Vodafone New Zealand's B2B SMS business portfolio, including commercial and operational relationships with 35+ messaging partner businesses at the executive level. Launched New Zealand's first Premium Messaging Services, and doubled revenues, by signing and bringing over industry-leading content aggregators and providers from Australia. A key contributor to the NZ Premium SMS Industry Code of Conduct, formed in conjunction with the NZ Commerce Commission, key industry players such as Telecom, and top SMS Businesses. - Improved the operations processes for the approval, set-up and issue resolutions of Partner services.- Product management: launched the Premium Messaging Services industry in NZ and rolled out customer satisfaction plans.- Account management: grew the partner portfolio by 20% through connecting large Australian aggregators and doubling revenues.- Business development: develop products and propositions that broadened Partner product offerings, improved customer experience, and created new revenue streams for both Vodafone and its Partners.- Awarded Vodafone Employee Excellence Award for showing great leadership and delivering results during the launch of PremiumTXT in New Zealand.- Awarded Vodafone Employee Excellence Award for maintaining tenacity and consistently exceeding expectations during change and uncertainty. Trained seven new team members and supported three new Line Managers in understanding the product and strategy.

Oct 2005 - Oct 2007

Vodafone Graduate Programme

London, Gb

- One of 13 graduates selected from 750 applicants to join Vodafone's Graduate Program.- Systems Performance: developed a reporting tool to track the performance of multiplesystems and teams, increased visibility of operational key performance indicators.- Organised Vodafone fundraising event that raised >$80k for the NZ Blind Foundation.

Feb 2005 - Dec 2005
Team & coworkers

Colleagues at Xero

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3 education records

Sylvia Ding education

Master Of Business Administration (Mba), Business Administration And Management, General

London Business School

Company Directors Course

Institute Of Directors In New Zealand

Be (Hons 2:1), Mechatronics Engineering

The University Of Auckland
FAQ

Frequently asked questions about Sylvia Ding

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What company does Sylvia Ding work for?

Sylvia Ding works for Xero.

What is Sylvia Ding's role at Xero?

Sylvia Ding is listed as SVP | Executive General Manager at Xero.

What is Sylvia Ding's email address?

AeroLeads has found 1 work email signal at @vodafone.com for Sylvia Ding at Xero.

What is Sylvia Ding's phone number?

AeroLeads has found 1 phone signal(s) with area code 206 for Sylvia Ding at Xero.

Where is Sylvia Ding based?

Sylvia Ding is based in Auckland, New Zealand while working with Xero.

What companies has Sylvia Ding worked for?

Sylvia Ding has worked for Xero, Auckland Philharmonia Orchestra, Spark New Zealand, Amazon, and London Business School.

Who are Sylvia Ding's colleagues at Xero?

Sylvia Ding's colleagues at Xero include Pete Lacey, Mark Clayton, Tanya Kaliszewski, Elizabeth King, and Daniel Macías-Galindo.

How can I contact Sylvia Ding?

You can use AeroLeads to view verified contact signals for Sylvia Ding at Xero, including work email, phone, and LinkedIn data when available.

What schools did Sylvia Ding attend?

Sylvia Ding holds Master Of Business Administration (Mba), Business Administration And Management, General from London Business School.

What skills is Sylvia Ding known for?

Sylvia Ding is listed with skills including Product Management, Partner Management, Mobile Content, Mobile Search, Mobile Devices, Mobile Internet, Mobile Technology, and Mobile Portals.

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