Sylvia Flegg Email & Phone Number

Belleville, Ontario, Canada

• Create, implement, and evaluate annual marketing plans, budget, and strategies in alignment with our group of global companies.
• Write creative briefs for quarterly campaigns, copy for digital content and print.
• Website design and development including analytic tools to monitor and evaluate digital performance.
• Design product literature, trade publication ads, and displays, custom graphics, e-mail newsletters, packaging, presentations, and other marketing collateral to support the global sales team.

Peterborough, Ontaio

• Developed branding materials: packaging, labels, POP, and brochures
• Magazine layout designer for Canadian Dogs Magazine, AHVMA Journal, IVC and Equine Wellness Magazine

Belleville, ON

• Graded student assignments using the "Blackboard Learn" platform
• Regularly maintained and updated the course content (links and features)
• Designed and developed the course outline and lessons to meet Loyalist’s mandate for outcome-based, teaching strategies and assessments

Toronto, ON

• Developed and edited various in-house marketing materials (POP, direct mail, and corporate identity ads)
• Designed annual brochure and developed new web content
• Photographed and set-designed product locations for print and digital end usage

Novi, MI, USA

• Developed and managed marketing plans, presentations and business strategies
• Created the marketing budget and scheduled the production of all the marketing materials
• Designed and maintained content for the company website and corporate identity
• Organized and executed company representation at trade shows and developed press releases

Waterloo, ON

• Designed marketing material (POP, brochures, direct mail, web design, and corporate identity ads)
• Worked with various clients (Grand River Hospital, Broil King, Rona, Costco, Biorem, Home Depot and University of Waterloo), designing visual various concepts
• Contributed to in-house technical innovation and overall business strategy

Toronto, ON

• Created marketing material for seasonal concept development; print, CRM and digital
• Designed and implemented visual merchandising instructions for 90 stores across Canada on a bi-weekly basis
• Created the new corporate branding package (corporate identity, brochures, signage, and packaging)
• Managed and trained junior developers

Graphic Design Production, Marketing

Honours Graduate

Business/Marketing

Graduate