Executive Producer, Line Producer, Bidder
Freelance
TV Commercials | Digital Media | Creative DevelopmentKey Engagements: American Express, Apple, Coca-Cola, Cadillac, Charles Schwab, Geico, Headquarters, Jaguar, Kia, Kodak, Lexus, McDonald’s, Mercedes-Benz, Nike, Procter & Gamble, Samsung, Siegel+Gale, Swatch, Target, Toyota, Xbox.Key Partners: Rolling Stone Magazine/Roger Daltry, IBM, Microsoft, Magic Johnson TheatresNegotiated, closed and executive or line produced commercials with $40M in annual billings. Co-conceived and launched digital content / interactive division, expanding core business from work-for-hire to development of original content.Produced hundreds of domestic and international TV commercials.• Directed $120M+ in annual billings for TV commercial production companies, managingup to nine directors with 30 projects simultaneously in prep, shoot and/or postacross the globe.• Hands on supervision of 1000+ commercial campaigns, with individual projectbudgets of up to $3M.• Co-created and launched Producer’s Source, the dominant online B2B filmcommunity guide / database in 15+ film centers globally.• Pioneered revenue sharing partnerships with Amazon, Earthlink and MapQuest.• Sold first-ever online ads to Sony and Kodak.• Negotiated one of the first ASCAP / BMI royalty deals licensing music online for the launch of MSN.